So You No-Follow Privacy Policy Pages etc?
-
site in question: http://bit.ly/Lcspfp
Some people have recently suggested my homepage is giving out to much PR.
Do I need to no-follow the "about us", "Customer Service" and "contact us" pages?
-
Hi Rhys,
Taking a look at your site, your links all seemed natural and within reason. ( I did think the homepage was a little light on content - mostly just navigation and quick links to products. But that's another conversation.
"Best practice" is to consolidate your non-important links into a format that makes sense and is human friendly. Rand wrote a post about footer links awhile ago that still works today:
http://www.seomoz.org/blog/footer-link-optimization-for-search-engines-user-experience
I wrote about this in another Q&A thread a short time back.
Today, you don't hear much about PageRank sculpting. Most SEOs don't bother with it, partly because of it's decreased effectiveness, but also in part because there are more effective ways of controlling the influence of links.
...Link "equity" or PageRank, (or MozRank), is only one small factor in the overall value of a link. Anchor text, position on the page, and a host of other factors all influence how much influence any given link can wield. Here's a good introduction on the subject (again from Rand)
If you "no-follow" your important contact pages (about us, etc) Google may have trouble finding and crawling those pages. Because these are both valuable pieces of content and trust signals for your site, this probably isn't the outcome you want.
To summarize: Adding nofollow in your case doesn't make sense. It really only makes sense in a very few cases, and isn't as effective in controlling ranking signals as many people would like to believe.
Hope this helps. Best of luck with your SEO!
-
Did you read through all the comments? There is a lot of useful information in there. Here is another article by Rand shortly after the update that describes how this will affect websites:
Here's a simplified example: Say you have a page with 10 links on it, this page is essentially passing on 10 points of Page Rank (PR) to other pages on your site. If you nofollow 3 of the links you are only passing on 7 points to the rest of your site, the remaining 3 points evaporate. If you have 500 pages on your site and you nofollow just 3 links on each page then how much of your PR are you wasting in total?
This is why Matt recommends that you let your PR flow freely through your site. PR sculpting using this strategy used to work before they made this change in 2009.
Of course this is still down to interpretation and how much you believe what Google says, obviously they don't give away too many secrets. This question gets asked in this forum every week and I would say the vast majority of the SEO experts here advise against this practice.
I hope that helps
-
heya
I read the whole post but couldn't find a single point which says that "This strategy died years ago"
Even matt uses nofollow for RSS/Atom to not pass PageRank and showing RSS/Atom in SERPs
I am really interested in knowing if it has really died. please guys provide some more credible and straight posts/information.
-
nofollowing no longer works, and although Google can read some javascript, you can obfuscate the js links and conserve pr from leaking that way
-
Todd is right, this won't save your PR from leaking. This strategy died years ago. Have a look at a similar topic here:
http://www.seomoz.org/q/duplicate-internal-links-on-page-any-benefit-to-nofollow
or here Matt Cutts describes how 'Page Rank Sculpting' no longer works:
-
Sorry Khem I do not agree.
The nofollow attribute doesn't stop a page from being pulled in a search engine. It also doesn't stop the flow of PR (Sure that's what Google says it does, but it definitely does not work that way). The only time you should be using a nofollow is for links you either:
1. Don't trust
2.links that lead to pages that search engines cannot understand
in regard to number 2, if you have a 'sign in' link on your homepage you should put a nofollow on that. Search engines cannot sign in to your website. There is no reason for a search engine to follow that link. All other links - just keep them dofollow. You're not 'sculpting' your PR by using nofollow links.
You should switch your concern away from nofollow and focus on site speed. Your site seems slow to me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Splitting down pages
Hello everyone, I have a page on my directory for example:
Intermediate & Advanced SEO | | SamBayPublishing
https://ose.directory/topics/breathing-apparatus The title on this page is small yet a bit unspecific:
Breathing Apparatus Companies, Suppliers and Manufacturers On webmaster tools these terms hold different values for each category so "topic name companies" sometimes has a lot more searches than "topic name suppliers". I was thinking if I could split the page into the following into three separate pages would that be better: https://ose.directory/topics/breathing-apparatus (main - Title: Breathing Apparatus)
https://ose.directory/topics/breathing-apparatus/companies (Title: Breathing Apparatus Companies)
https://ose.directory/topics/breathing-apparatus/manufacturers (Title: Breathing Apparatus Manufacturers)
https://ose.directory/topics/breathing-apparatus/suppliers (Title: Breathing Apparatus Suppliers) Two Questions: Would this be more beneficial from an SEO perspective? Would google penalise me for doing this, if so is there a way to do it properly. PS. The list of companies may be the same but the page content ever so slightly different. I know this would not effect my users much because the terms I am using all mean pretty much the same thing. The companies do all three.0 -
Product Pages not indexed by Google
We built a website for a jewelry company some years ago, and they've recently asked for a meeting and one of the points on the agenda will be why their products pages have not been indexed. Example: http://rocks.ie/details/Infinity-Ring/7170/ I've taken a look but I can't see anything obvious that is stopping pages like the above from being indexed. It has a an 'index, follow all' tag along with a canonical tag. Am I missing something obvious here or is there any clear reason why product pages are not being indexed at all by Google? Any advice would be greatly appreciated. Update I was told 'that each of the product pages on the full site have corresponding page on mobile. They are referred to each other via cannonical / alternate tags...could be an angle as to why product pages are not being indexed.'
Intermediate & Advanced SEO | | RobbieD910 -
404 Pages. Can I change it to do this without getting penalized ? I want to lower our bounce rate from these pages to encourage the user to continue on the site
Hi All, We have been streaming our site and got rid of thousands of pages for redundant locations (Basically these used to be virtual locations where we didn't have a depot although we did deliver there and most of them was duplicate/thin content etc ). Most of them have little if any link value and I didn't want to 301 all of them as we already have quite a few 301's already We currently display a 404 page but I want to improve on this. Current 404 page is - http://goo.gl/rFRNMt I can get my developer to change it, so it will still be a 404 page but the user will see the relevant category page instead ? So it will look like this - http://goo.gl/Rc8YP8 . We could also use Java script to show the location name etc... Would be be okay ? or would google see this as cheating. basically I want to lower our bounce rates from these pages but still be attractive enough for the user to continue in the site and not go away. If this is not a good idea, then any recommendations on improving our current 404 would be greatly appreciated. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
410 pages
Do you need to optimize a 410 page like you do for 404 pages? What does a visitor see when a page is 410 compared to a 404?
Intermediate & Advanced SEO | | WebServiceConsulting.com0 -
Incorrect cached page indexing in Google while correct page indexes intermittently
Hi, we are a South African insurance company. We have a page http://www.miway.co.za/midrivestyle which has a 301 redirect to http://www.miway.co.za/car-insurance. Problem is that the former page is ranking in the index rather than the latter. The latter page does index occasionally in the same position, but rarely. This is primarily for search phrases like "car insurance" and "car insurance quotes". The ranking was knocked down the index with Penquin 2.0. It was not ranking at all but we have managed to recover to 12/13. This abnormally has only been occurring since the recovery. The correct page does index for other search terms like "insurance for car". Your help would be appreciated, thanks!
Intermediate & Advanced SEO | | miway0 -
Linking to local pages on main page - keyword self-cannibalization issue?
Hi guys, Our website has this landing page: www.example.com/service1/ Is this considered keyword self-cannibalization if on the above page we link to local pages such as: www.example.com/service1-in-chicago/ www.example.com/service1-in-newyork/ www.example.com/service1-in-texas/ Many thanks David
Intermediate & Advanced SEO | | sssrpm0 -
Is there an optimal ratio of external links to a page vs internal links originating at that page ?
I understand that multiple links fro a site dilute link juice. I also understand that external links to a specific page with relevant anchortext helps ranking. I wonder if there is an ideal ratioof tgese two items
Intermediate & Advanced SEO | | Apluswhs0 -
Does having multiple links to the same page influence the Link juice this page is able to pass
Say you have a page and it has 4 outgoing links to the same internal page. In the original Pagerank algo if these links were links to an page outside your own domain, this would mean that the linkjuice this page is able to pass would be devided by 4. The thing is i'm not sure if this is also the case when the outgoing link, is linking to a page on your own domain. I would say that outgoing links (whatever the destination) will use some of your link juice, so it would be better to have 1 outgoing link instead of 4 to the same destination, the the destination will profit more form that link. What are you're thoughts?
Intermediate & Advanced SEO | | TjeerdvZ0