Open internal links in a new tab increase bonus rate?
-
Hello!
This week I used a simple method to reduce my blog Google Analytics bounce rate. My blog all the posts are guides, in order to follow them, user need to download a zip file (same zip file). Otherwise they can't. Therefore I added a separate blog post to download all the necessary files. As a result of that I can reduce my bounce rate from 62-70% to 45-50% level.
Now I'm thinking to open that zip file download page in a new tab. If I open my blog zip file download page, in a new tab. It will again increase my bounce rate? I reduced my bounce rate using that zip file download page.
Thanks!
-
Bounce rate is a very misleading metric. If someone visits your site, and finds exactly what they're looking for, they'll be counted as a bounce. Even some of the best sites on the web like Google & Yelp can have high bounce rates, so I wouldn't worry too much about the number, since it is unlikely to impact your search rankings.
In other words, don't make people jump through hoops just so you can reduce some percentage that doesn't really matter in Google Analytics.
One thing you can do with PDFs, though, is to have people sign up for your e-mail newsletter before they can download them. That way you can get their contact information in exchange for your content.
-
Hi Godad,
Just from a basic usability viewpoint I wouldn't open that download page in a new tab. Depending on what browser you end user is using, that new page could cover up the old page and they won't even know it, and their back buttonwill be disabled, which could actually increase your site bounce rate.
I know Google uses opening in new tabs in their GWT forum all the time and also in GA and Adwords Help pages. It drives me crazy. Not having access to a working back button makes me feel like I'm not in control of navigating (from an end-user perspective) and that usually decreases my level of good will towards whatever site I might be on that employed the technique
Just my two cents!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving our Google Analytics Account to a New Account
My company is building a new website with a new web development company. Our old website development company hosted our Google Analytics account on their account (this was done 13+ years ago, probably a good idea then, but we definitely would've done it differently knowing what we know now). I've been researching how we could move our GA property to a new account owned by us, but according to this article: "There are some circumstances in which you cannot move a property:
Reporting & Analytics | | GreatLegalMarketing
-> The source account and the destination account are not in the same Google Marketing Platform organization. Contact an organization admin to make sure both accounts belong to the same organization." In our case, the source account and the destination account do not belong to the same organization. I may just have to accept that we are losing 13+ years of historical data about our website, and if that's the case, oh well. But, if anyone has an idea how we can export/import our GA data to our new analytics account, I would greatly appreciate it.0 -
Search Console Linking
Hey everyone! Quick question; there have been problems in the past with some of our accounts' Search Console integration becoming unlinked from Google Analytics without us knowing about it. I did some digging into Google Analytics to see if there was a way to create an alert for search queries dropping off, but there doesn't seem to be any options for Search Console alerts like there are for other integrations like Google Ads. Has anyone discovered a way to have an alert or some type of notification set up for when a Search Console integration is unlinked in Google Analytics or if search queries drop off significantly? I'd appreciate the help!
Reporting & Analytics | | ReunionMarketing0 -
Specific Industry Website Conversion Rates: Lighting
Hi All, There's loads of info around on general retail conversion rates, but does anyone have any experience with online lighting shops and typical conversion rates? This is a highly price driven shopper, and from my experience so far they bounce around looking for the best price... We've recently taken ownership of this new site, and I'm not sure I can relate general metrics to this site... although there is lots of work to do on here! Cheers in advance.
Reporting & Analytics | | b4cab0 -
Conversion Rate Higher Than Landing Page Visits?
Interesting to see in Google Analytics that the conversion rate is higher than landing page visits - could it be attributed to a visitor clicking the CTA button multiple times? Or perhaps there is duplicate GA code on the conversion page since we utilize both Google Analytics and HubSpot. (see attached funnel screenshot) Screen-Shot-2014-09-26-at-10.49.09-AM.png
Reporting & Analytics | | W210 -
By linking adwords to ga is it possible to get it done within one profile only?
Hi mozzers, i have a ga account with 40 profiles and none of them are connected to adwords. I would like to connect adwords to just the combined profile and not the other 39 profiles? Is this possible? if it is how would you do it? thanks!
Reporting & Analytics | | Ideas-Money-Art0 -
Find 404 Broken Links
We are looking for tools to help us repair broken backlinks, those with 404 error. We have used the Open Site Explorer tool to create a CSV file from our client's URL. We read the "Fixing Crawl Diagnostic Issues", but don't see how to "find the 404ed URL", nor do we see a "referral column" to scroll to. What steps should we take to locate the broken 404 linkages? What steps can we take to streamline repairs?
Reporting & Analytics | | jamie_netsitemarketing.com0 -
Can you link several sites together in Google Webmaster Tools?
I have a client saying that there is a way to link 3 separate websites (A website for each department of a company) in Google Webmaster tools to tell Google it's basically one site but really its 3. Or to tell Google it's the same company and all the sites are one. I have never heard of this & I don't see the point in making 3 separate small sites & "linking" them as one in Webmaster tools. Is there in fact a way? Am I out to lunch on what they might be referring to? I am recommending they create one larger authority site with a page on each department & earn links for each department page & provide informative unique content for each page. Thoughts? Thanks for the help!
Reporting & Analytics | | DCochrane0 -
Do i need a new dedicated server to increase my website speed
Hi, i have been talking to my hosting company about my site. I am having major problems with the speed of the site. My site is www.in2town.co.uk Ever since i had to redesign my site after a major mistake was made by the hosting company, my site has been running slow and i have tried everything to sort this out including moving to a dedicated server. The trouble is nothing is working and now my hosting companny have told me that i need a new dedicated server which will make it faster. My site is in joomla and the hosting company have told me that the dedicated server below will make the site run faster, but shall i trust them or find another hosting company. Intel i3 540 3.06 Ghz HT 4MB S-Cache $219/mo $289/month500GBStorage6GBRAM10TBBandwidthI am using the following to test the speed of my site http://tools.pingdom.com/fpt/#!/r0spOGObd/www.in2town.co.uk and http://gtmetrix.com/reports/www.in2town.co.uk/kVV1mTDcThe trouble i have is, when you try loading the home page it is slow and when you try moving around the site it is slow.Can anyone please give me some advice.
Reporting & Analytics | | ClaireH-1848860