Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Open internal links in a new tab increase bonus rate?
-
Hello!
This week I used a simple method to reduce my blog Google Analytics bounce rate. My blog all the posts are guides, in order to follow them, user need to download a zip file (same zip file). Otherwise they can't. Therefore I added a separate blog post to download all the necessary files. As a result of that I can reduce my bounce rate from 62-70% to 45-50% level.
Now I'm thinking to open that zip file download page in a new tab. If I open my blog zip file download page, in a new tab. It will again increase my bounce rate? I reduced my bounce rate using that zip file download page.
Thanks!
-
Bounce rate is a very misleading metric. If someone visits your site, and finds exactly what they're looking for, they'll be counted as a bounce. Even some of the best sites on the web like Google & Yelp can have high bounce rates, so I wouldn't worry too much about the number, since it is unlikely to impact your search rankings.
In other words, don't make people jump through hoops just so you can reduce some percentage that doesn't really matter in Google Analytics.
One thing you can do with PDFs, though, is to have people sign up for your e-mail newsletter before they can download them. That way you can get their contact information in exchange for your content.
-
Hi Godad,
Just from a basic usability viewpoint I wouldn't open that download page in a new tab. Depending on what browser you end user is using, that new page could cover up the old page and they won't even know it, and their back buttonwill be disabled, which could actually increase your site bounce rate.
I know Google uses opening in new tabs in their GWT forum all the time and also in GA and Adwords Help pages. It drives me crazy. Not having access to a working back button makes me feel like I'm not in control of navigating (from an end-user perspective) and that usually decreases my level of good will towards whatever site I might be on that employed the technique
Just my two cents!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period)
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period), traffic up 200%+ according to Google Analytics
Reporting & Analytics | | Julia_a1a1 -
Losing referrer data on http link that redirects to an https site when on an https site. Is this typical or is something else going on here?
I am trying to resolve a referral data issue. Our client noticed that their referrals from one of their sites to another had dropped to almost nothing from being their top referrer. The referring site SiteA which is an HTTPs site, held a link to SiteB, which is also an HTTPs site, so there should be no loss, however the link to SiteB on SiteA had the HTTP protocol. When we changed the link to the HTTPs protocol, the referrals started flowing in. Is this typical? If the 301 redirect is properly in place for SiteB, why would we lose the referral data?
Reporting & Analytics | | Velir0 -
UTM Links Showing Up as Separate Pages in Google Analytics
Hey everyone, I was just looking at landing pages in Google Analytics, and in addition to just the URL of the landing page, the UTM links are being listed as separate pages. Is this normal? I anticipated seeing the landing page URL and then using the secondary dimension to see source/medium. If this isn't normal, what would I check next?
Reporting & Analytics | | rachelmeyer0 -
Google Search Console (new GWT) - Does a language specific sub folder need its own GSC profile
HI I've got a clients site set which targets 3 language/countries: English via the main site on the domain.com Turkish via a Turkish language site on a subfolder domain.com/tr/ And German via domain.de The devs have set up .com and .de in GSC and is reporting data in both However there's no data in the domain/com/tr GSC profile ! Is that because its on a subfolder so data pertaining to it is being reported in the main domain.com GSC account ? Or does something more need to be done to set up the Turkish subfolder in GSC ? If so what ? All Best Dan
Reporting & Analytics | | Dan-Lawrence0 -
Why would page views per visitor suddenly increase?
My website traffic is growing by about 1% a week. It has a fairly stable page views/visitor of about 1.69. There's normally very little variability in this As we sell an industrial product. Today page views jumped by 50% and so did page views/visitor but visitor numbers stayed the same. I dont have a useful hypothesis to explain this. Analytics shows me that the traffic source, country of origin and pages viewed are pretty much the same as normal. There's been no substantive change to the site (today we changed the text in a widget to link to a new page - and no one visited it). It doesn't look like 1 person has gone through the whole site as that would skew the distribution of page views by country So why would user behavour suddenly change? I'll look at it for the rest of the week but in 7 years of looking after this website I haven't seen anything like this before.
Reporting & Analytics | | Zippy-Bungle0 -
Sudden Increase In Number of Pages Indexed By Google Webmaster When No New Pages Added
Greetings MOZ Community: On June 14th Google Webmaster tools indicated an increase in the number of indexed pages, going from 676 to 851 pages. New pages had been added to the domain in the previous month. The number of pages blocked by robots increased at that time from 332 (June 1st) to 551 June 22nd), yet the number of indexed pages still increased to 851. The following changes occurred between June 5th and June 15th: -A new redesigned version of the site was launched on June 4th, with some links to social media and blog removed on some pages, but with no new URLs added. The design platform was and is Wordpress. -Google GTM code was added to the site. -An exception was made by our hosting company to ModSecurity on our server (for i-frames) to allow GTM to function. In the last ten days my web traffic has decline about 15%, however the quality of traffic has declined enormously and the number of new inquiries we get is off by around 65%. Click through rates have declined from about 2.55 pages to about 2 pages. Obviously this is not a good situation. My SEO provider, a reputable firm endorsed by MOZ, believes the extra 175 pages indexed by Google, pages that do not offer much content, may be causing the ranking decline. My developer is examining the issue. They think there may be some tie in with the installation of GTM. They are noticing an additional issue, the sites Contact Us form will not work if the GTM script is enabled. They find it curious that both issues occurred around the same time. Our domain is www.nyc-officespace-leader. Does anyone have any idea why these extra pages are appearing and how they can be removed? Anyone have experience with GTM causing issues with this? Thanks everyone!!!
Reporting & Analytics | | Kingalan1
Alan1 -
Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?
Reporting & Analytics | | s2bkevin0 -
Linking domains vs Inbound Links
Hello, Whats the diference between Linking domains and Inbound links in Open Site Explorer? And also with is most important to analyze? Tks in advance! Pedro Pereira
Reporting & Analytics | | PedroM18