Advice - Keywords, good semantic practice...
-
Hi everyone,
I'm still new to SEO so bear with me.
I'm fairly ok with what determines good 'On page optimization' grading. Have a few good results but mostly for my ecommerce website. Now I'm building up blog content I'm often puzzled how SEO experts balance good editorial web page titles with how people actually search. An example:
Buy Biggie Smalls Versace Sunglasses
I have created the page title 'Buy Biggie Smalls Versace Sunglasses - Company'
Created a
and
tag with the same keywords... drop the term a few times on the page, add to a few alt tags, add the term to the url.... but this looks contrived & isn't exactly an exciting web page title which would entice people to click through. Or is it?
A more interesting web page title might be something like 'Versace & Biggie Smalls - his influence on a new generation of Hip Hop culture'. Ok this is a completely different long-tail keyword phrase. But do I need to do both?
How would a seasoned SEO expert blend the dull search term into some interesting page title and hence all other on page optimization aspects.
Hope you get what I'm trying to explain.
Thanks for looking...
Kevin
-
Thanks Bryan,
I like your idea of multiple pages, although a bit of workload.
Do you have any ideas how you go about doing this with Wordpress. I understand duplicate pages are a no no for SEO, canonicalization is the answer but how to implement with Wordpress. Also how to stop the duplicate post appearing in my Wordpress???
Kevin
-
Hi Everett,
Wow, thanks for the comprehensive reply, it's really helped especially how honing in on the purpose dictates strategy, easy to overlook.
As you say I have an eCommerce site so getting people to buy is really my purpose, hopefully with added interesting articles along the way.
I like your idea of adding Free Shipping, which we do but don't advertise in SERPs, very helpful.
It's slowly dawning on me that I can with a bit of thought incorporate popular keywords into titles. Maybe the keywords aren't always the 1st 3 words in the the title, but hey you can't have everything.
You really given me some food for thought, thank you!
Kevin
-
I would start with keyword research to find which one of these terms has traffic and how competitive they are.
A)Google Adwords keyword tool (set to [exact]) http://www.youtube.com/watch?feature=player_embedded&v=QBslJx6psIs
B)then use SEOmoz's keyword difficulty yool to determine how competative the terms are "organically" http://pro.seomoz.org/tools/keyword-difficulty
If you still want to go for both terms you can build two pages and optimize both pages, build links to them, and most importantly outreach/social media.
-
Hello Kevin,
Just by asking this question you exhibit way more intuitive knowledge than many seasoned SEOs out there.
First you need to think about the intent of the searcher. Do they want to read about Biggie's influence on hip hop, or do they want to buy a pair of Biggie Smalls Versace sunglasses? Being an ecommerce site, I'd go with the latter.
Second, you need to think about scaleability. It is great to customize every title tag and meta description completely, but that isn't always scaleable across several thousand products.
Some other tips:
I always liked adding in offers and unique selling propositions on key products. The offers might be temporary and subject to change, which is why you need to keep it scaleable. The last thing you want is an angry shopper who saw an offer in the SERPs that is no longer available on the site. This might only be your top 10-50 products out of thousands, but typically those represent the majority share of revenue on most ecommerce sites anyway. Some examples:
Buy Biggie Smalls Versace Sunglasses - Free Shipping from Company!
Biggie Smalls Versace Sunglasses: Save 10% with Company!
Authentic Biggie Smalls Sunglasses from Versace - Save at Website.com!
You get the point. These titles are obviously written for shoppers. They are at the point of the buying cycle where they know exactly what they want and are just looking for a good deal from a trusted, reliable store.
If you're targeting someone earlier in the buying cycle who wants Versace sun glasses but do not yet know which kind, they should end up on a category page.
If you're targeting a Biggie Smalls fan who doesn't even know they "want" a pair of sunglasses yet, well that's an entirely different type of landing page and marketing activity. Conversion rates from the SERPs for that target market would be dismally low on a product detail page. An article about Biggie Smalls would be more appropriate. Something specifically dealing with the phenomenon of merchandising around the name of a deceased artist might be particularly appealing and link-worthy.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page optimization for closely related keywords or acronyms of keywords
We are in the process of on-page optimization for a site that sells one kind of software. We are trying to optimize each page for a target keyword and variations of the keyword, however we have more pages than keyword variation types, so I'm looking for feedback on whether the below plan would be keyword cannibalization. Examples: URL: www.domain.com/product
Keyword Research | | seo_1234b
Tarket Keyword: device imaging software
Title Tag: Device Imaging Software | Company Name URL: www.domain.com/solutions
Target Keyword: device imaging solutions
Title Tag: Device Imaging Solutions | Company Name URL: www.domain.com/products/product-name
Target Keyword: dis (acronym)
Title Tag: DIS Software | Product Name | Company Name My question is are these keyword too closely related for each of the pages? Will they be considered duplicate title tags? Keyword cannibalization? etc. Thanks!0 -
How to do a comprehensive SEO Keyword Research
Hi, What are the best tools and techniques to do a comprehensive keyword research on all the relevant search engines? There are times when there are no stats available on the Google keyword planner tool, in that case what do you suggest? Thanks
Keyword Research | | LaythDajani0 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | | SSFCU0 -
Why will my site not rank for this keyword?
My site http://www.electric-heatingcompany.co.uk/ performs quite well for most of my keywords and gets ok traffic. But for "electric radiators" it just isn't ranking? I was thinking about redoing the landing page for it? Can anyone offer some insight as to what else I could do? Here is the current electric radiators page http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/ Thanks, Laura
Keyword Research | | lauratagdigital0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0 -
Am I Doomed with Low Volume Keywords?
I've been pursuing an internet startup for over a year now. We've figured a lot of things out along the way and even managed to start making some modest revenue ~$3,000/month. We're just now starting to dig into SEO and I'm realizing that most of our keywords aren't very high volume. The best have 1,000 local searches per month (exact match) with most being a couple hundred local searches. I'm worried that I've picked a market that's too small, but I don't have the SEO experience to know if this is normal or not. Most of my keywords are rated 'highly competitive' and also are stacked with CPC ads upon Google search. I'd love to know what others' experience with keyword volume is and if I'm just overreacting on limited knowledge. Thanks!
Keyword Research | | TBiz0 -
Is "in" a keyword differentiator?
Does google view phrases with "in" in then as different keywords than the same phrase without an "in"? For example: is "great restaurants in chicago" the same keyword as "great restaurants chicago"? Whenever I do research on two phrases like this, they always come up with the same search volume.
Keyword Research | | TheSquareFoot0 -
Does anyone have a best practice for identifying local keyword terms?
I utilize a variety of keyword tools when I'm doing research, Google keyword tools, word tracker, keyword spy, etc but as soon as I throw in a city or state, the numbers seem to drop drastically or disappear. I understand that naturally these numbers will decrease because it will be a less popular term, but I feel like I have a great phrase and i don't understand why there isn't ANY local data for it. I was wondering what process you go through to specifically identify local terms.
Keyword Research | | webdecorators1