Acquisio alternatives?
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Hello All - I am currently using acquisio for campaign management. Monthly spend is +$200k.
I am looking for a PPC management platform that can produce the automated but lovely / elegant reports acquisio can.
Any advice would be most welcome.
Thanks in advance.
CJ.
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Acquisio is the best at creating reports, but Marin is the best for performance. Marin has automated reporting, excel and pdf, but not as pretty as acquisio. If you are spending $200k+ month, I would strongly recommend calling Marin and getting a walk thru of their platform. My clients experienced a 30% improvement when we switched from acquisio to Marin. Also look into mongoose metrics, if you generate inbound phone calls. Mongoose integrates with Marin, so you can track inbound phone calls back to the ppc campaign & keyword that generated the call. Mongoose integrates with Marin, not acquisio.
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The other enterprise PPC management companies I usually hear about alongside Acquisio are Marin Software, Kenshoo, and DoubleClick. I don't have experience with any of these, but I know that Marin just IPO'ed. DoubleClick is its owned by Google, but their search platform is relatively young compared to the other two I mentioned here.
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