Goals and funnels in Google Analytics
-
I have an e-commerce site and I'm trying to set up goals and funnels in Google Analytics. I've set the goal URL to my thank you page and am now setting up the funnel steps from home page through category page - product page - shopping cart - checkout.
I seem to have set it up wrong though because according to the funnel 100% of the of the people coming in to the home page exists from there too, even though I can see that they have moved on to a category page.
I have obviously several categories and product pages. Is there a way to set it up to include all category pages in one funnel step and all product pages in another?
The way the website is set up is like this:
Categories:
domainname.com/category/category-name/Products:
domainname.com/product/product-nameHow would you guys recommend i set up my goals and funnel steps in Google Analytics?
-
Try what Martjin said, but also, if there is anyway, can you attach a screenshot of your goal setup? I need to see what has been marked as required, what the text is exactly and other things. There are a number of things that might be going wrong. Also, can you attach a screenshot of the report that is wrong you are talking about? Feel free to edit out any sensitive information.
-
I would recommend using regular expressions within your funnel steps to make sure every category is within the funnel steps as well as your products are. I think you could only filter on the category part of your URL: /category/ to make sure this is within the URL as part of your funnel step and do the same for your product pages.
So a funnel step would become something like: ^/category/(category-name1|category-name2)
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google-powered search bar suddenly returning totally different results than usual - User Intent?
Our website has a Google powered search bar and for some popular keywords it has always returned the same results but for the past week it has been returning totally different and nonsensical results with the previous top 2 entries now on the 2nd and 4th pages of the results. It seems to be mixing up two separate keywords which the same user may search for but which both mean two very different things. Is this a User Intent issue do you think? Anyone know if there's anything we can do to stop it? I'm guessing not...
Conversion Rate Optimization | | missus0 -
Does anybody know of a reliable website phone call lead tracking service that integrates with Google Analytics?
We are trying to get more detailed data about where direct website phone calls are coming from (not just Adwords call extensions). We know there are a few services available that do this. However are there any recommendations for a reliable one? We would like to show our clients Google Analytics conversion metrics that shows incoming phone calls from different campaigns.
Conversion Rate Optimization | | RosemaryB1 -
Google Experiments issues
Hey fellow Mozzers! We're in the middle of working on CRO for a client of ours and we were going to try out Google Experiments for the first time. Following the click path described on the Google help page should take me to an option that says 'Create Experiment', but this isn't coming up - do we need to create the various URLs before it will let us set up an experiment, or has the system changed now? I've found in the past Google has a habit of updating its interfaces but not the advice on using the affected tools, so wondering if I'm looking at old information? Secondly, does the Experiment show a user the same variation of the page throughout their journey? What I mean by that is: their site currently has a real mish-mash of page styles, and I think a large part of boosting their conversions is probably down to ensuring consistency across the site as it currently seems like you're bouncing around different sites. But will this issue be made worse by running Experiments - ie, will I enter the site on Variation A, click a link and be shown the next page in Variation B and so on? If so, are we better off running the experiment on one page at a time and using what we've learnt to impact the next page? Thank for any help you can give! Nick.
Conversion Rate Optimization | | themegroup1 -
Google Remarketing Conversions - Possible Issue
Hi All, When it comes to Google Adwords, when considering conversions, Google assigns each conversion back to the click that originally drove that visitor on the day they clicked. so, even if someone converts today, Google would show that conversion as occurring two weeks ago when the visitor originally clicked on a paid search ad and came to my site. fine...whatever. My question now is if we use a remarketing campaign through the Display Network, and someone converts, will that conversion be shown under their new visit or back on their original click where they did not originally convert, causing them to be included in our remarketing audience? Cant seem to find a straight answer anywhere and hoping someone out there has some guidance.
Conversion Rate Optimization | | dsinger0 -
Google Product Ads - Improving our Cost Per Conversion?
Hi all, We have been running Google Product Ads (paid for) ever since it began in the UK. We are still struggling to get to grips with the best way to make it worthwhile for us. Our data for the last 14 days:
Conversion Rate Optimization | | complete_outdoors
Clicks: 1827
Impressions: 65789
CTR: 2.78%
Average CPC: £0.22
Cost Per Conversion: £15.13 We've added some auto targets for our most popular brands, with a higher CPC than "all products". We've also added negative keywords so we only come up with relevant searches. Basically, what we'd like to know is: how we can best set-up our product ads to reduce our Cost Per Conversion (I guess everyone would like to do that!), as it is barely worth us using it currently. If you require any further data to help answer my question, please ask. Any help would be much appreciated. Thanks.0 -
Is it possible to set a Goal conversion tracking from a subdomain to a root domain?
Hi Mozzers, Here is an issue I am going through: I have a root domain(www.example.com) that is the core website where you are able to schedule a service I have a subdomain (sub.example.om) that is part of content strategy offering free tips and follows a different branding strategy. There are internal links from sub to root domain I have a GA subdomain tracking code installed on every page for both domains I would love to set goal tracking on GA for visitors coming to my subdomain, then going to root domain and then schedule a sevices? Is this possible? If it is, can someone show me a How To because I tried it anddidn't work? Thanks mozzers!
Conversion Rate Optimization | | Ideas-Money-Art0 -
Google adsense to make money banner ads or text ads for revenue
Hi i am trying to increase my revenue on my site, and i am working with google adsense at the moment and would like some much needed advice. I am not sure what are better, text ads or image ads I have put some links below to show you different sections of my site so people can help me work out for those sections what is better image ads or text ads. also i would really love to know where i am going wrong with the google adsene and would like to know if i am displaying them in the right places. I have good traffic, but low google adsense returns. here are the different sections. the below is travel articles and i am using text ads. http://www.in2town.co.uk/benidorm/benidorm-news/cheap-flights-airline-flybe-drop-credit-card-charges the below is a showbiz gossip article and i have used text ads http://www.in2town.co.uk/news/one-direction/simon-cowell-upsets-one-direction the following is another celebrity gossip article http://www.in2town.co.uk/news/gossip-celebrity/has-david-gest-put-liza-minnelli-off-marriage the below is a health article http://www.in2town.co.uk/news/health-for-women/beauty-expert-says-you-can-avoid-common-spring-skin-scares-for-sensitive-skin-sufferers I would really value your help with the above.
Conversion Rate Optimization | | ClaireH-1848860 -
Google adsense what is the best way to display the ads
Hi. I am using google adsense and trying to find the best way to have them on my pages but being knew i am not sure the best way to lay them out. I am playing around with the pages and would love to see some good examples of adsense pages that work. If anyone can give me advice on the following page and let me know what is wrong or right with this page to help me understand where i am going wrong, then that would be great. I am trying to sort it out so each page is set out the same. http://www.cheapflightsgatwick.com/news/easyjet-news/easyjet-tell-disabled-man-to-get-off-plane
Conversion Rate Optimization | | ClaireH-1848860