URL Structure for Multilingual Site With Two Major Locations
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We're working on a hotel site that has two major locations. Locations currently live in separate domains. The sites target users from around the world and offer content in multiple languages. The client is looking into migrating all content into one domain and creating sub-folders for each location. The sites are strong in organic search, but they want to expand the keyword portfolio to broader keywords regarding activities, which they also market on their sites. The goal is to scale their domain authority as they have a really strong brand. The question is which would be a preferred URL structure in case content is finally migrated into one domain? - (we have doubts about were the lang folder should be placed as each location has different amenities and services).
Here is what we had in mind:
domain.com – this is the homepage
domain.com/location-1 – to target English visitors
domain.com/location-2 – to target English visitors
domain.com/es/location-1 – to target Spanish visitors
domain.com/es/location-2 – to target Spanish visitors
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You're welcome
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Thank you Olaf and Gianluca for the validation and additional tips. Much appreciated.
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The answer given by Olaf is substantially correct.
I would suggest the solution you have in mind too. And, as Olaf wrote, be sure to localize the UI (menú, URLs...) for a correct user experience and Spanish SEO.
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We prefer the way you suggest, use and also translate the menu names:
domain.com/location-1 – to target English visitors
domain.com/es/establecimiento-1 – to target Spanish visitors
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