Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What should happen to expired real estate listings?
-
For a real estate website, when a house is sold or taken off of the market. What should happen to the listing? 301 redirect it to the grouping (such as zip code or city) which that listing resides in? 404 it?
-
Do you let the old URLs 404 or do you redirect them?
-
So after a year or two there would be thousands of 301 redirects - would you eventually delete these after a year or two?
-
I'd usually say redirect it to a category page (zip code or city) straight away but from a users point of view it may not be the best thing to do. Maybe leave the page up with a sold sign and then have a "you may also like" section underneath so they know the house is gone but there are some other options, probably the best for UX. After a few weeks, I'd then 301 it to a category page.
-
What I do (I also work on a real estate website):
Short-term (maybe one or two weeks): Leave as is but have a "sold" banner over the listing.
Afterwards: Delete it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image Audit: Getting a list of *ALL* Images on a Site?
Hello! We are doing an image optimization audit, and are therefore trying to find a way to get a list of all images on a site. Screaming Frog seems like a great place to start (as per this helpful article: https://moz.com/ugc/how-to-perform-an-image-optimization-audit), but unfortunately, it doesn't include images in CSS. 😞 Does the community have any ideas for how we try to otherwise get list of images? Thanks in advance for any tips/advice.
Intermediate & Advanced SEO | | mirabile0 -
Conditional Noindex for Dynamic Listing Pages?
Hi, We have dynamic listing pages that are sometimes populated and sometimes not populated. They are clinical trial results pages for disease types, some of which don't always have trials open. This means that sometimes the CMS produces a blank page -- pages that are then flagged as thin content. We're considering implementing a conditional noindex -- where the page is indexed only if there are results. However, I'm concerned that this will be confusing to Google and send a negative ranking signal. Any advice would be super helpful. Thanks!
Intermediate & Advanced SEO | | yaelslater0 -
404 or 410 status code after deleting a real estate listing
Hi there, We manage a website which generates an overview and detailpages of listings for several real estate agents. When these listings have been sold, they are removed from the overview and pages. These listings appear as not found in the crawl error overview in Google Search Console. These pages appear as 404's, would changing this to 410's solve this problem? And if not, what fix could take care of this problem?
Intermediate & Advanced SEO | | MartijntenCaat0 -
How to outrank a directory listing with high DA but low PA?
My site is at 4th place, 3 places above it is a gumtree (similar to yell, yelp) listing. How can you figure out how difficult it would be outrank those pages? I mean obviously the pages would have low PA and they are top based on the high DA of the site. This also seems to go back to keyword research and difficulty, when I'm doing keyword research and I see a wikipedia site in top 5 rank, or a yell.com or perhaps an article in forbes.com outranks your site. Typically the problem seems to be Google giving a lot of credit to these pages rankings based on the high DA rather than PA of the pages. How would you gauge the difficulty of that keyword then if the competition are pages with very high DA which is impossible to compete with but low PA? Thanks
Intermediate & Advanced SEO | | magusara2 -
Repeatedly target a rolling list of kws..or is that cannibalization? Biggest Confusion in SEO Ive found
Also suggesting a WBF topic. Ive read and researched with no luck here... would love a Moz staff reply too! Is it better to blog repeatedly on the same topic (writing multiple blogs around the topic of "content marketing" for example in hopes Google sees you as an authority on the topic over time) OR is this keyword cannibalization? Is it better to have one powerful and comprehensive page on a topic if it makes sense. Thanks!
Intermediate & Advanced SEO | | RickyShockley0 -
Is there a way to get a list of Total Indexed pages from Google Webmaster Tools?
I'm doing a detailed analysis of how Google sees and indexes our website and we have found that there are 240,256 pages in the index which is way too many. It's an e-commerce site that needs some tidying up. I'm working with an SEO specialist to set up URL parameters and put information in to the robots.txt file so the excess pages aren't indexed (we shouldn't have any more than around 3,00 - 4,000 pages) but we're struggling to find a way to get a list of these 240,256 pages as it would be helpful information in deciding what to put in the robots.txt file and which URL's we should ask Google to remove. Is there a way to get a list of the URL's indexed? We can't find it in the Google Webmaster Tools.
Intermediate & Advanced SEO | | sparrowdog0 -
Domain expiration and seo
My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?
Intermediate & Advanced SEO | | bronxpad0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640