Not provided Data in SEOMoz reports

[Dan-Lawrence]

Hi

How do SeoMoz reports deal with 'not provided' data

I see my total visits from organic search for a month are same as total of both my branded and non branded keyword traffic combined yet GA is reporting 157 visits from non provided data so is SEOMoz being very clever and finding a way to decipher this not provided data and allocate it accordingly in the reports ?

Or if not what ?

Many Thanks

Dan

[Dan-Lawrence]

It does help, thanks for making it clear Sam !!

All Best

Dan

[SamWeber]

Hi Dan!

We include the "Not Provided Data" traffic as non-branded traffic because it actually is organic.  In this case, Google isn't providing the more detailed information for users that are logged into their accounts since they view this as a privacy issue.  Instead, they just label it as organic.  We report this as non-branded traffic in SEOmoz since we don't have a way to see the keyword.  Hope this helps

Thanks!

Best,

Sam
Moz Helpster