Link Building for E-Commerce
-
Hi,
Our on page optimization, albeit for a few dupe content issues, is ok - We have good keyword rich URL's, Titles, H1's and unique product descriptions.
So now I want to look at building links that will boost our DA and PA's.
We have over 2000 products on the store and around 130 categories/subcategories -and I would appreciate any views on where to start -
My initial view is to get backlinks from the relevant manufacturer websites to the "shop by brand" page on our site related to these manufacturers -
What other strategies should I look at?
Thanks,
Ben
-
Very good answer Elias. Thank you.
-
One place to start is to see whether the suppliers of your products have "where to buy" section on their website as they are relevant links and are an easy place to start.
As Elias said, it is more about getting links on somewhere your potential customers will see it and be encouraged to visit your website and to buy your products. One good idea is to run some surveys or competitions that you will be able to use the results to create some some unique, interesting content.
-
Hi,
I think you need to think about link building as "why would people want to link to my site?".
The problem with e-commerce is that quite often the products you sell will be no different to the products on other sites and therefore there is no USP or Unique Linking Proposition, in this instance.
The most controllable way of building links is to plan a content strategy.
- Think about where you want links from (which sites)
- Research what type of content they link to
- Create content that they are likely to link to
- And contact them to make them aware of the content you've created
The last point works even better if you get them involved in the content creation purpose. There is loads of advice on various content marketing and link building strategies over in the blog.
Your idea about getting links from manufacturers isn't a bad idea but it isn't scalable.
The important thing to remember is that if you approach this with a short term "get as many links as I can" point of view, you'll be wasting your time. If you approach this knowing that it is long term and will take time and effort you'll be on to a winner.
I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When domain a buys domain b (whose links direct to c), does domain a has links redirecting to domain c ?
Hi, I really need to know what happens when a company or domain (a) acquires another company with domain (b) with its links pointing to yet another location (c). Does company a then have redirects to c?
Intermediate & Advanced SEO | | Yeshourun0 -
Relevancy of link profile
Hi! I'm doing an audit of http://www.stevesims.com/ at the moment, who has had rankings for 'website designers' plummet recently. Looking at the site, there a few things to do with on-page and on-site optimisation, but nothing major. Instead, I think the link profile is the issue. There's a lot of site wide links from non-relevant sites, but I'm struggling to see anything else. Any thoughts would be much appreciated!
Intermediate & Advanced SEO | | Blink-SEO0 -
Building Backlinks to Backlinks?
Should I be building back links to my Back links, I have a fairly decent amount of guest post on decent to standard blogs and just wondered if I should be building a few medium quality back links to these. I can understand that I should just build all links to my website but there are a lot of opportunities on cheaper blogs such as little better than article submission sites which I would not really want my main site on would this help?
Intermediate & Advanced SEO | | BobAnderson1 -
Bad links
Well just set up SEO Moz to find out someone thought it funny to build a load of links to our site http://bluetea.com.au/ with the anchor txt "Buy Cocks" .... PLEASE PLEASE let me know how much I should worry about this and how can I get rid of it?
Intermediate & Advanced SEO | | Intrested0 -
Link from archived article.
A strong news site has an "archived.domainname" folder, where they have older articles listed. I can get a link on a page where there is a 4 year old article, which will be in this archived sub-domain. My questions: Will Google view a link from a 4 year old article as less valuable. Will Google notice the article is 4 years old and find it odd why the page all of a sudden has a link to my site, and thus devalue such link the sub-domain "archived" does that tell Google it is old and a link will be less valuable thank you
Intermediate & Advanced SEO | | knielsen0 -
What is a good, structured link building campaign?
I feel like I've tried everything up to this point. I also survived all of the recent Google updates, including the recent EMD update (my site is an EMD). Also I am in the financial sector. I blog every day, I've made some great infographics. I have a very nice website (much better than the competition's), I've done my on-page SEO. I've done the basic link building too. I've hit good business directories, good blog directories (like Technorati), and infographic directories. I've done a bit of comment linkbuilding but I don't see that being very fruitful. I also have a large twitter following + a twitter tribe that shares all of my blog posts. I can't say I've managed to build any sort of community however. My traffic has grown from 0 to anywhere from 80 to 160 visitors every day in just 3 months, and I am happy with that progress but it seems like I have plateaued. Sure I will continue creating content, but what can I do about link building? That's where the results are probably going to come from. I've read all the articles about it, took advice from LinkBuildingSchool.com... but at this point, I'm not sure how to continue. I dont want to continue going after blog comment links, I want quality. Any advice?
Intermediate & Advanced SEO | | MangoMan160 -
Excessive navigation links
I'm working on the code for a collaborative project that will eventually have hundreds of pages. The editor of this project wants all pages to be listed in the main navigation at the top of the site. There are four main dropdown (suckerfish-style) menus and these have nested sub- and sub-sub-menus. Putting aside the UI issues this creates, I'm concerned about how Google will find our content on the page. Right now, we now have over 120 links above the main content of the page and have plans to add more as time goes on (as new pages are created). Perhaps of note, these navigation elements are within an html5 <nav>element: <nav id="access" role="navigation"> Do you think that Google is savvy enough to overlook the "abundant" navigation links and focus on the content of the page below? Will the <nav>element help us get away with this navigation strategy? Or should I reel some of these navigation pages into categories? As you might surmise the site has a fairly flat structure, hence the lack of category pages.</nav> </nav> </nav>
Intermediate & Advanced SEO | | boxcarpress1 -
Do outbound links matter?
The value of inbound links is clear but do the number of outbound links matter when it comes to SEO and search engine rankings?
Intermediate & Advanced SEO | | casper4340