Article Marketing For Link Building
-
Just wanted to get a discussion going about the effectiveness of article marketing for building links. All of my content will be decent and unique.
I will submit to the following 10 directories:
- Ezine
- Buzzle
- Goarticles
- Article Dashboard
- Sooperarticles
- Helium
- Articlebase
- Articlealley
- Isnare
- Article City
Of course, varied anchor text and relevant content to my various niches. I just want to know if this is still an effective link building strategy. Please don't recommend i "try" something else because i am doing everything else as well. Thanks guys
-
I agree with Alice. Time would be better spent these days looking for other places to post that content, that is not to say article marketing is worthless completely, but I don't put enough weight into it myself to spend the time when I could use other tactics that would get better results.
-
Hi Claire,
Article marketing can still work if the articles are high enough quality - but if they are high enough quality it would be more beneficial to submit them to a high authority niche site rather than one of these directories.
I tend to go with a 90/10 rule - 90% of my content goes on our own site, and 10% are guest posts on a blog with a strong reputation that will earn trust and authority. I think your time might be better spent writing one really great post for a really great site rather than 10 decent posts for directory sites.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link conundrum - losing nav/footer links in mobile view
Hi Moz folks! I'm currently moving a site from being hosted on www. and m. separately to a responsive single URL. The problem is, the desktop version currently has links to important landing pages in the footer (about 60) and that's not something we want to replicate on mobile (mainly because it will look pretty awful.) There is no navigation menu because the key to the homepage is to convert users to subscription so any distraction reduces conversion rate. The footer links will continue to exist on the desktop view but, since Google's mobile-first index, presumably we lose these important homepage links to our most important pages. So, my questions: Do you think there is any SEO value in the desktop footer links? Do you have any suggestions about how best to include these 60-odd links in a way that works for mobile? Thanks!
Intermediate & Advanced SEO | | d_foley0 -
Directory links with no follow
Hi I'm researching competitor backlinks & they have a lot of directory links which are no follow - but they rank very well. Is this type of link building even allowed by google? I know they they aren't allowed followed directory links, but will no following them help with rankings?
Intermediate & Advanced SEO | | BeckyKey0 -
Linking to URLs With Hash (#) in Them
How does link juice flow when linking to URLs with the hash tag in them? If I link to this page, which generates a pop-over on my homepage that gives info about my special offer, where will the link juice go to? homepage.com/#specialoffer Will the link juice go to the homepage? Will it go nowhere? Will it go to the hash URL above? I'd like to publish an annual/evergreen sort of offer that will generate lots of links. And instead of driving those links to homepage.com/offer, I was hoping to get that link juice to flow to the homepage, or maybe even a product page, instead. And just updating the pop over information each year as the offer changes. I've seen competitors do it this way but wanted to see what the community here things in terms of linking to URLs with the hash tag in them. Can also be a use case for using hash tags in URLs for tracking purposes maybe?
Intermediate & Advanced SEO | | MiguelSalcido0 -
Should I remove all vendor links (link farm concerns)?
I have a web site that has been around for a long time. The industry we serve includes many, many small vendors and - back in the day - we decided to allow those vendors to submit their details, including a link to their own web site, for inclusion on our pages. These vendor listings were presented in location (state) pages as well as more granular pages within our industry (we called them "topics). I don't think it's important any more but 100% of the vendors listed were submitted by the vendors themselves, rather than us "hunting down" links for inclusion or automating this in any way. Some of the vendors (I'd guess maybe 10-15%) link back to us but many of these sites are mom-and-pop sites and would have extremely low authority. Today the list of vendors is in the thousands (US only). But the database is old and not maintained in any meaningful way. We have many broken links and I believe, rightly or wrongly, we are considered a link farm by the search engines. The pages on which these vendors are listed use dynamic URLs of the form: \vendors<state>-<topic>. The combination of states and topics means we have hundreds of these pages and they thus form a significant percentage of our pages. And they are garbage 🙂 So, not good.</topic></state> We understand that this model is broken. Our plan is to simply remove these pages (with the list of vendors) from our site. That's a simple fix but I want to be sure we're not doing anything wring here, from an SEO perspective. Is this as simple as that - just removing these page? How much effort should I put into redirecting (301) these removed URLs? For example, I could spend effort making sure that \vendors\California- <topic>(and for all states) goes to a general "topic" page (which still has relevance, but won't have any vendors listed)</topic> I know there is no distinct answer to this, but what expectation should I have about the impact of removing these pages? Would the removal of a large percentage of garbage pages (leaving much better content) be expected to be a major factor in SEO? Anyway, before I go down this path I thought I'd check here in case I miss something. Thoughts?
Intermediate & Advanced SEO | | MarkWill0 -
Disadvantages of linking to uncompressed images?
Images are compressed and resized to fit into an article, but each image in the article links to the original file - which in some cases is around 5Mb. The large versions of the images are indexed in Google. Does this decrease the website's crawl budget due to the time spent downloading the large files? Does link equity disappear through the image links? Either way I don't think it's a very good user experience if people click on the article images to see the large images - there's no reason for the images to be so large. Any other thoughts? Thanks. 🙂
Intermediate & Advanced SEO | | Alex-Harford0 -
How to build links naturally?
Hi, I recently started a website on famous Photoshop images. These are available in the internet, but on different sources, so i gathered them all and made them available in my website. So my content is not unique but it was gathered from different sources and made available in one website. How can i get links naturally? Yes, it is a great content, but how people will know about my site so that they can reblog on their blogs? How can i make the users to reblog my content and get links naturally? Can anyone experienced help me?
Intermediate & Advanced SEO | | hari10 -
Domain Links or SubDomain Links, which is better?
Hi, I only now found out that www.domain.com and www.domain.com/ are different. Most of my external links are directed to www.domain.com/
Intermediate & Advanced SEO | | BeytzNet
Which I understand is considered the subdomain and not the domain. Should I redirect? (and if so how?)
Should I post new links only to my domain?0 -
Link Juice - Lots of Pages
I have a site, PricesPrices.com where I'm steadily building inbound links and pagerank. I have about 4600 pages on the site, most of which are baby products in the baby gear sector. There are many outdated items that aren't really my focus, but do pop up in long-tail search queries from time to time. My question is a pretty basic one. Theoretically if a site has say 28/100 link juice, then as you go deeper and deeper into the site, the link juice is divided more and more. My question: Is this really true or just a concept? My thoughts are to hide many of the products that i don't really need to focus on therefor passing more link juice to the products that remain, but I also don't want to that if it won't necessarily make the remaining pages rank higher or have more link juice. I also have to keep in mind the merchandising aspect of the site and providing a good user experience. If i only have 300 products on the site, there will be a ton of unhappy people who can't find the products they are looking for. Any thoughts and/or pointers in the direction of funneling that pagerank down into my site would be much appreciated. Thanks!
Intermediate & Advanced SEO | | modparent0