Has anyone used Curation tools for SEO benefit?
-
We have a few clients who are pushing for use of tools like CURATA to group high quality content into an access point with the intention of gaining Google rankings and traffic. Curious to see others' experience and samples of implementation.
-
Hey there
If they're using Curata to gather a lot of useful articles and then create their own article from that, then that's great. It will likely result in content that is rich for the user and could earn shares and links.
If, however, they are just using curata to dig up content which they then post on their site, the SEO effect won't be positive. Google ignores syndicated content and won't give the site any credit for taking others work and simply reusing it. At best, it won't have any effect because Google will understand that it's being done for the user, not to game the algorithm. At worse, it could start thinking that you're scraping sites and replicating content for your own site in order to pass it off on your own - in which case, you could quite easily fall into a duplicate content/Panda penalty.
Use tools like that to draw inspiration and add your own take on things in a unique article that appeals to your demographic. Otherwise, I can't see this having a positive SEO benefit at all, and it could even be negative.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google News results ...can it be SEOed?
Hello Everyone. I simply wanted to know if anyone had some useful insight on what it takes for a legitimate website to appear within the Google News results. I have rarely, or ever, had to dabble in this kind of SEO, but after coming across a situation with a perfectly legitimate website, I'm now scratching my head. The site in question is a very well established website, with 0 "seo" done to it. All links organic, all traffic legit and they have VERY strong social media presence. The site's current DA is 50. Its a 3 letter domain. Some of the points I believe are important quantity and quality of content (% of aggregated vs actually original content) overall % of "news" content vs rest of the site content authors/writers credentials (how would Google evaluate the authority of a writer, so his/her content is newsworthy?) overall site authority rich snippet and code needed to be indexed? I think rel publisher or rel author tags have something to do with it? making sure to have basic SEO in place: canonical tag, unique headers, etc. What am I missing? They have one particular competitor that seem to be ranking for almost everything news related, while being a similar site in content and authority, however they are nowhere. They have submitted to Google News before (not even sure what that means) but have failed to be included -- does this put a "stain" on them for any reason or impede the possibility of being indexed in the Google News results in the future? ANY input is appreciated.
SERP Trends | | 1stOTLJK0 -
Is it bad for international SEO to redirect CcTLDs and install Google website translator plugin to the primary domain (UK)?
We've bought lots of country extensions, e.g. .es, .fr, .in, .me, etc. Rather than employing translators, will it be acceptable for SEO to install the google translate plugin to the site, and 301 redirect the country extensions to the .com address?
SERP Trends | | Tom_Rocks_Off0 -
Are there any clear, significant differences between Google SEO and Yahoo/Bing SEO?
I have a client who is very focused on getting ranks in Yahoo! Convincing him that focusing on Google is much more important isn't going to happen. He uses Yahoo! He ranks very well in Google, and his site is relatively well-made with no glaring on-page issues. His backlink profile is also not an issue. I'm trying to find ways to rank specifically for Yahoo! since we're ranking well in Google and the client cares a ton about Yahoo! I know Yahoo! uses Bing's algorithm, but results aren't identical in the two engines. Does anyone know of big, glaring difference in the two algorithms that would result in great Google ranks, but almost non-existent Yahoo! ranks? I have him in Bing webmasters, his local SEO and citations are good, his backlink profile is good, and his on-page is decent.
SERP Trends | | WilliamKammer0 -
ASO / SEO Training in Ny
Hi there 🙂 I´m looking for a respectable ASO ( App store optimization ) and advanced SEO courses in Ny, does anybody have suggestion 4 me? thanks
SERP Trends | | SeoMartin10 -
Link building concept (Croslink different mediums sites for seo purposes)
Hello all. This is my first post to seomoz.
SERP Trends | | nikosvasilakos
A large News Media Group has a News Vortal and 3 magazines (for kids,health,fashion)
All those different mediums have their content in independant websites (since the branding of all 5 Medium is very strong).
My question is how to croslink them editorially for seo purposes?
Is it ok if i put a news box at every magazine site?
Should i create links to news articles or to news categories or both?
Do links from unrelated sites dilute your rankings for your key phrases ? Thanks in advance0 -
Any Tool to check what websites bring the most traffics to my competitor?
Our competitor has alexa ranking 1329 in UK but we are only ranked 36,147 However, They are not ranking extremely well on google. Sometimes we rank higher than them on some of the keywords. Therefore they must have some good referral traffics from other websites. Is there any tool i can use to track what websites bring them traffics?
SERP Trends | | ringochan0 -
Tool to search for google ads from a competitor
Hello, I wonder if there is a tool where I can insert the webadress or an keyword and get as a result all the ads from the given webadress or keyword, showing up the real keyword, title and promotion text. Does someone has an idea if this kind of toll exist? Thanks for your answer. Kind Regards Mike
SERP Trends | | niceguyseo0 -
Does anybody use Scrapebox?
I know that Scrapebox is mostly used more mass-spam posting and other blackhat stuff, but does anybody here use it for whitehat purposes? Is it capable of tasks that OSE isn't? Can it be used as a supplement to OSE or vice-versa? I mostly want to know if it's a tool that the experts here would recommend having.
SERP Trends | | Seattle1