Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do links to PDF's on my site pass "link juice"?
-
Hi,
I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit?
While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government.
Thanks.
-
Links in PDF do pass link equity. Be sure though that the PDF are correctly saved as text not image.
I warmly suggest you to read this great guide about SEO for PDF by Lunametrics.
-
I would think that you would still get benefit from the link on a domain level, but not as good as link to a proper page (as you pointed out).
You could 301 redirect the links to a landing page for the pdf file, but should you? I don't know.
Still it weird that a government site is hotlinking files on your site, I would have thought that would be bad practice from their side. Still its good news for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Avoid Too Many Internal Links" when you have a mega menu
Using the on-page grader and whilst further investigating internal linking, I'm concerned that as the ecommerce website has a very link heavy mega menu the rule of 100 may be impeding on the contextual links we're creating. Clearly we don't want to no-follow our entire menu. Should we consider no-indexing the third-level- for example short sleeve shirts here... Clothing > Shirts > Short Sleeve Shirts What about other pages we're don't care to index anyway such as the 'login page' the 'cart' the search button? Any thoughts appreciated.
Intermediate & Advanced SEO | | Ant-Scarborough0 -
Passing link juice via javascript?
Hello Client got website with javascript generated content. All links there (from mainpage to some deeper page) are js generated. In code there're only javascripts and other basic typical code but no text links (<a href...="" ).<="" p=""></a> <a href...="" ).<="" p="">The question is: are those js links got the same "seo power" as typical html href links?.For example majestic.com can't scan website properly and can't show seo metrics for pages. I know google crawls them (links and pages) but are they as good as typical links?</a> <a href...="" ).<="" p="">Regards,</a>
Intermediate & Advanced SEO | | PenaltyHammer0 -
Does Google Read URL's if they include a # tag? Re: SEO Value of Clean Url's
An ECWID rep stated in regards to an inquiry about how the ECWID url's are not customizable, that "an important thing is that it doesn't matter what these URLs look like, because search engines don't read anything after that # in URLs. " Example http://www.runningboards4less.com/general-motors#!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 Basically all of this: #!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 That is a snippet out of a conversation where ECWID said that dirty urls don't matter beyond a hashtag... Is that true? I haven't found any rule that Google or other search engines (Google is really the most important) don't index, read, or place value on the part of the url after a # tag.
Intermediate & Advanced SEO | | Atlanta-SMO0 -
"noindex, follow" or "robots.txt" for thin content pages
Does anyone have any testing evidence what is better to use for pages with thin content, yet important pages to keep on a website? I am referring to content shared across multiple websites (such as e-commerce, real estate etc). Imagine a website with 300 high quality pages indexed and 5,000 thin product type pages, which are pages that would not generate relevant search traffic. Question goes: Does the interlinking value achieved by "noindex, follow" outweigh the negative of Google having to crawl all those "noindex" pages? With robots.txt one has Google's crawling focus on just the important pages that are indexed and that may give ranking a boost. Any experiments with insight to this would be great. I do get the story about "make the pages unique", "get customer reviews and comments" etc....but the above question is the important question here.
Intermediate & Advanced SEO | | khi50 -
How can I get a list of every url of a site in Google's index?
I work on a site that has almost 20,000 urls in its site map. Google WMT claims 28,000 indexed and a search on Google shows 33,000. I'd like to find what the difference is. Is there a way to get an excel sheet with every url Google has indexed for a site? Thanks... Mike
Intermediate & Advanced SEO | | 945010 -
Can too many "noindex" pages compared to "index" pages be a problem?
Hello, I have a question for you: our website virtualsheetmusic.com includes thousands of product pages, and due to Panda penalties in the past, we have no-indexed most of the product pages hoping in a sort of recovery (not yet seen though!). So, currently we have about 4,000 "index" page compared to about 80,000 "noindex" pages. Now, we plan to add additional 100,000 new product pages from a new publisher to offer our customers more music choice, and these new pages will still be marked as "noindex, follow". At the end of the integration process, we will end up having something like 180,000 "noindex, follow" pages compared to about 4,000 "index, follow" pages. Here is my question: can this huge discrepancy between 180,000 "noindex" pages and 4,000 "index" pages be a problem? Can this kind of scenario have or cause any negative effect on our current natural SEs profile? or is this something that doesn't actually matter? Any thoughts on this issue are very welcome. Thank you! Fabrizio
Intermediate & Advanced SEO | | fablau0 -
"Jump to" Links in Google, how do you get them?
I have just seen yoast.com results in Google and noticed that nearly all the indexed pages show a "Jump to" link So instead of showing the full URL under the title tag, it shows these type of links yoast.com › SEO
Intermediate & Advanced SEO | | JohnPeters
yoast.com › Social Media
yoast.com › Analytics With the SEO, Social Media and Analytics all being clickable. How has he achieved this? And is it something to try and incorporate in my sites?0 -
Outbound Links to Authority sites
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC0
