Schema - Has it worked for you?
-
Hi all! For a while now I've been trying to convince the higher ups that Schema (or related semantic markup languages) would be a plus for our sites. Predominantly we're in ecommerce and so far I still haven't noticed any of our competitors really using Schema. So I was asked to hold off on it until other projects had been handled. But now the coder I had been working closely with has moved to another job so I basically need to re-explain all of this to someone else. But that's not really the point of this discussion post.
I recently read Barry Schwartz's post on the Google Structured Data Markup Helper Tool over on Search Engine Land [link] and thought it'd be a good time to bring up Schema to management again. But first, I wanted to ask how Schema has worked for the rest of you. Have you seen any increases in clickthroughs? Have rich snippets in Google made you more visible? Have you seen a decent ROI for the time spent on implementing it? Are you seeing an increase in people implementing it across your verticals? Have you found certain types of semantic data are less useful than others? Any tips, tricks, pointers concerning their use and implementation for those who are considering it? Any good case studies you can share?
Thanks all!
-
I have over 60 pages on my site identified by Google in GWT as having structured data with 4 types listed but overall since employing this to the site I've not seen anything that I can with confidence say that by employing schema it has benefited or hindered the site.
Hoping to reap what I've sown in due course.
Actually can I add though that on the pages where I've been adding adding schema I have noticed that in the SERPs these pages do not serve the information listed in the itemprop e.g. description but it is serving the information listed in the first H1 tag of each page. So at the moment I've been making sure the
text makes relative sense and is optimised for specific search terms. I was not expecting to see this but for others it might be worth looking at your pages in GWT where you have started to use schema, view what Google has on them and export them and review.
Would love to hear from others on this as well.
-
You could always change his name to an alias as a ghost writer for someone important in the company?
-
I was thinking management might be more up to letting me toy with Schema if I chose a product line on one of our sites that has decent but not exemplary sales & traffic to test the Product schema on. Problem being that since we haven't seen competitors do it yet I don't have an adequate way to show them that it will be a good move for us in order to overtake anyone edging us out and they also don't want me giving our competitors any ideas that would inadvertently help them out by copying us.
-
We had considered Rel=Author for our blogs but our regular blogger also does freelance for some sites that we might not want to have tied to our sites (nothing bad just not things that mesh well with the image we want to portray). So that idea was scrapped.
-
Ive had some good results by purely putting a rel author in there linked to my Google+ page. Just having my photo next to the serps entry stands out and encourages more clicks, even though im not top two for the keyword. So far this month ive had more traffic compared to whole of last month.
-
Hi Mike,
I have seen some good results with local business and breadcrumb markup for visibility. The jury is still out on product markup and I have not seen it used much in the search results that I track. That being said, the implementation is usually pretty quick and painless so no real reason not to implement at least the basics.
-
Iv recently (about 20 days ago) updated my website and added scheme for local business but yet to see any effects. In fact, the rankings have dropped for what I entered as business description.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Trailing slash redirects not working in https - working in http: What might be the culprit?
Hi, Our WP website redirects without slash to with slash are not working. When we tried with http mode, they are working. So, not working on https mode. Correct code given at .htaccess file. What might be causing the issue? Thanks
Web Design | | vtmoz0 -
Needs clarification: How "Disallow: /" works?
Hi all, I need clarification on this. I have noticed we have given "Disallow: /" in one of our sub-directory beside homepage. So, how it going to work now? Will this "Disallow: /" at sub-directory level going to disallow only that directory or entire website? If it is going to work for entire website; we have already given one more Disallow: / at homepage level blocking few folders. How it is going to handle with two Disallow: / commands? Thanks
Web Design | | vtmoz0 -
I want to create a 301 redirect on a WordPress site, nothing's working...
Hello all, I'm hoping someone out there can give me a hand with this. I'm trying to modify my .htaccess file so that the site will go from maxcarnagemusic.com to www.maxcarnagemusic.com and also, so viewers will be redirected to www.maxcarnagemusic.com/home when they try to access the site. I've tried a few different things, including adding the 301 redirect plugin for Wordpress, but nothing seems to work. Can someone out there show/tell me how to create an htaccess file that will execute as much. I apologize in advance, my Apache experience is very, very limited. Thank you all in advance!
Web Design | | maxcarnage0 -
How difficult is schema.org markup
We have an e-commerce website and we are looking to get the Schema.org markup on our site, especially for our products to increase CTR and help with rankings as this will help Google understand our pages better. We have had two quotes from separate companies, one £100.00 and the other almost £600.00 I'm just curious how much work is involved as we don't want to get scammed for something that takes less than an hour to implement.
Web Design | | Jseddon920 -
Does anyone know if the YOAST SEO plugin works 100% on a responsive wordpress template?
Hi, Does anyone know if the YOAST SEO plugin works 100% on responsive wordpress template? In other words, when you configure the custom title and metadescription is it also configured for the tablet and cellphone views as well? Thanks Carla
Web Design | | Carla_Dawson0 -
Critique a site I'm working on please
Hi guys, I have a list of things to do on this website that is longer than my arm but thought I would gather a few more thoughts on the site before moving on further with it. The site is here. It went live a couple of days ago for live testing. I have a news section coming very soon at theworkplacedepot.co.uk/news - it is in live testing now. One glaring issue for me is that some of the products simply aren't "buyable". What I mean by that is that the options are too vague and too vast - as an outsider I wouldnt have a clue what I was buying! Other issues: The banner at the bottom of the HP is a test - its design will be changing. The sitemap has some issues and will be addressed. There is no area yet to "log-in". However, critique for me pretty please! 🙂
Web Design | | MattJanaway0 -
How can the Web site designer and the SEO strategist work together peacefully?
The organization I work for has decided to re-design or re-develop the existing company Web site. My part in this project is to come up with new features to add to the site, as well as making the site SEO-friendly (copywriting, link-building, keyword research, etc.). I don’t know a thing about Web site design, coding, format, etc., and I guess I will have to work with a designer on this project. How would I go about finding a Web site designer? Should they have some SEO knowledge? How much designer, coding and site structure knowledge should I have? And how do we not infringe on one another as we work together? (Sorry so many questions.)
Web Design | | Obie0 -
How does the "first link" rule work with the "reasonable surfer patent" when it comes to the main navigation for a website?
In trying to figure out navigation for a new website, I am struggling with the first link rule vs. the reasonable surfer patent where the first link rule implies that Google "counts" the first link to a page including navigation, and the reasonable surfer patent that implies that navigation links carry less weight than body copy links. What is the best solution for creating main navigation so that it doesn't take away from the body copy links?
Web Design | | cindyt-170380