Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog articles on website vs submitting to article submission sites
-
I had some articles created for a client. The site is on WordPress. I'm wondering if it is best to add the articles to the blog page of the website or if it is better to submit the articles to ezine articles. Or can I submit the same article to both places? Is there a strategy that should be followed generally speaking when creating content for the blog vs article submission sites? The goal is to increase the ranking for target keywords. I realize that the answers could take a lot of different directions. But generally speaking I would like to know, If I have an article where is the best place to add it to achieve better rankings for target keywords? Thanks for the help.
-
You could post the originals on your main website first and then rewrite the articles and syndicate them on other sites for backlinks, Generally speaking I don't think its a good idea to post the same content to your own site and other sites, though if you really must do it make sure the article is indexed on your site first before you post it elsewhere.
Also please be aware that you probably wont just get just 1 backlink if you post to Ezine as a lot of people syndicate the articles it would probably lead to the article being posted in a lot of places so be careful with exact match anchor text and generally don't post the same content on Ezine and your main money site.
Hope that helps!
-
Yes, there is a down side to putting them in both places and that is duplicate content. You can use cross-domain canonicals to indicate which is the original one, but if you don't have control over the other site, you cannot be sure they will cooperate.
-
I'd mix things. The best, most informative, image rich article should go on the client's website (they'll attract natural links over time, which are the best), some good articles could be written for gust blogging (work only with high quality blogs), a few articles on article directories.
-
If they are kickass quality articles then post them on your own website.
If they are crappy then give them to your competitors.
If they are in between then improve them to kickass quality.
-
As a recommendation, do not use article submission sites. Most of them are of low quality and contain a lot of spam. Instead try outreaching bloggers or webmasters for guest post opportunities on related-niche websites.
As for post the article on your blog vs another website, it really depends on a lot of factors, including the article's target audience, how popular is the website you'd be able to submit it to, where in the lifespan of your blog are you, what your goals are, etc.
There's an excellent article with a lot of opinions that cover this topic: http://thinktraffic.net/guest-post-or-own-site
Hope this helps!
-
Thanks for your response Linda. The content is definitely unique and good quality. I believe it could be of higher value, but I do believe that it does provide value.
Is there a downside to putting the content in both places (blog and article submission site)? If the content should be different do you have any suggestions in determining what content to put on the blog vs an article submission site?
Thanks.
-
It can sometimes make sense to submit content to a site that has higher visibility and traffic than yours to get the exposure, but in general the best place to put your own content is on your own site, certainly if you want to rank for target keywords.
Also, you mention that you had some articles created for a client. Keep in mind that if this is content that is churned out in bulk, it is not likely to do well. You should make a point of using unique and high quality material.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to increase DA of my website?
My website DA is gradually decreasing while I am updating my website regularly. Please suggest me good method to increase it. Site is Modapky.com Thanks
Link Building | | james112233 -
What are the SEO implications of high quality backlinks from US-based websites to UK-based websites?
Hi everyone, quick question I hope someone could help me with: We're representing a client based in the UK. As part of their overall strategy we've been linkbuilding. At the moment, about 80/90% of the links we've gained come from UK-based sites, with 10/20% coming from US-based websites. The US based websites are very good (think New York Times and genuine, relevant blogs with good readerships). An external search analyst/consultant has contacted the client to say that the US links will be harming the site, because the links are from websites in the US and not the UK. We believe that if 80/90% of the links were from the US this could indeed cause harm as it could indicate to search engines that our client is in the US when it's not (which might compromise their chance of ranking in .co.uk versions of search engines) however because it's only 10/20%, and because the linking sites are very good, we believe that they will getting all of the benefits of the positive metrics without any meaningful negatives. We just wanted to get a few opinions on this to see if people think that we're mistaken, and would be glad to hear any opinions contrary to our own.
Link Building | | GoUp0 -
Links from coupon sites
Hi All, I post coupons on coupon sites a month ago and when I checked backlinks of my website I saw approx 1000 links coming from coupon sites on my Brand Name. IMO it is quite natural please share your views. *All the big brands listed on that coupon sites e.g amazon, dell etc Thanks
Link Building | | Alick3001 -
Reposting Blog posts on 3rd party sites
We have a few informational blog posts that are valuable to some readers. We have posted them in our blog but were contemplating posting them on 3rd party blogging websites such as Blogger, Squidoo, etc.. Ideally we would continue to maintain these accounts with multiple blog posts, but would all be reposts of the original blog. These are not half english blog posts just hoping to gain a better Google rank. They will provide value to the readers who might not be finding their way to our website directly. Is posting these blog posts on the 3rd party websites, linking back to the original article and maybe some products that are related to the specific document going to negatively affect our rankings due to the duplication of the content?
Link Building | | wishmedia0 -
Is it safe to submit the same article to multiple sites?
Hello, I am just getting into SEO and I need some guidance with article submissions. I have read in many different places that submitting articles to other sites (EzineArticles, Digg, Etc.) is a great way to build links back to your site. My question is, can I submit articles already posted on our site to these sites or is it best to write new articles?
Link Building | | ScottReinmuth9 -
Top 20 sites for backlinking
My security jobs website was doing very well in Search engines until the penguin got hold of me. I don't profess to be at pro at SEO however seem to have a knack of getting sites to rank well. I think I made some basic mistakes with the original security jobs website, to many links to soon, so I have started again and will build up slowly the backlinks quality rather than quantity this time. My questions is what are the top 20 or so sites that are good to backlink from?
Link Building | | SecJobs0 -
Subdomains vs Subfolders
I've had a good read on this one and just wondered whether the info on the below link is still valid 3 years on: http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites My main site is a forum but I want to add further content in the form of a blog. It seems logical to me that domain.com/blog/ would make more sense than blog.domain.com as the the content and inbound links to the blog would also help the forum where it's on the same subdomain, however I just wanted to make sure that was still the case as I've also read that Google now see a subdomain and subfolder in the same way if set up correctly in webmaster tools and this solution would look neater if that was the case. Thanks all.
Link Building | | Optimise0 -
Mass article submission
I'm quite new to SEO and initially I was learning from the wrong sources who suggested to submit content to as many article directories as possible and the same with website submission to other web directories. Most of the directories they had suggested were low quality, with the only quality ones being made for a niche, which was not my websites niche. They also recommended other bad on-page techniques such as spinning/scraping other websites content - not that I followed this method anyway. Anyway, after educating myself more on how SEO and the search engines themselves work, I know that this is not the best practice. My website initially benefited from having all of these links but now has dropped off ranking for the keyword entirely. It still ranks on the front page for other long tail keywords and the actual domain name, but not the primary keywords. I'm worried that Google has in some way blacklisted my website for the main keywords, which were also used in all of these articles, but not the others if that's possible. At the moment I'm restructuring my website by increasing the amount of content and especially the quality of content so that I can submit it to better directories such as DMOZ and other niche specific directories and websites. Will Google look past the links from the low quality directories if my website is included in DMOZ and other high quality, niche specific directories? Is it better to just abandon my current website and start fresh? Thanks for any answers and/or advice in advance.
Link Building | | Max_powers0