How can we get google to know we are a lifestyle magazine

[ClaireH-184886]

hi, i have a website which is a lifestyle magazine www.in2town.co.uk before we had to build out site from scratch due to a major error from our hosting company we ranked number one for the word lifestyle magazine but since then we have always ranked number five. This week  that has dropped to number seven and i would like to know, what do we need to do to let google know we are a lifestyle magazine.

I am not sure what we need to do. i know we should have important keywords on the home page but i am not sure where to put these without making the site look silly.

can anyone let me know if we should have an introduction and if so where shall we put this. we would really like to increase our page rank for lifestyle magazine but are struggling to know where to put text that will not make the site look silly.

Also, can anyone let me know what other keywords we should be aiming for please;

We are currently making major changes to our site to make it better.

[DavidKonigsberg]

The site was slow for me-

Social signals like twitter , facebook, pintrest etc should be encouraged on every post

[ClaireH-184886]

what do you mean by social sources, and can you give me details about speed of my site. this is an issue we have been struggling with. how fast or slow did you find the site

[DavidKonigsberg]

Just by doing a quick search - I think you should get social signals and speed up your site speed - After that you need links from real sources with partial anchor texts.