Does analytics track an order two times by refresh on the confirmation-page?
-
Hi there,
I have a quick question. Does Google analytics track an order two times, if the user buys a product, see the confirmation page and then click refresh/click or back and forward again?
The order/tracking data must be the same, but i guess the tracking code runs for every refresh and therefore tracks the order two times in Analytics or does analytics know that it is the same order?Someone that can clearify this?Thanks!
Regards
Kasper -
I don't think there is a solid YES/NO answer to this that you're wanting.
Not sure why you couldn't do one test since you're already concerened about the problem being present. This would be the ultimate way to find out if your setup allows this.
It depends on if the user accepts cookies and whether you've configured your ecomm software to allow refreshes to trigger the GA code a second time. USUALLY GA will only log one conversion per visit so you're probably okay.
Just dont take your data to be 100% accurate all the time because if not this particular problem it may be another.
TL;DR: Test it on your setup.
-
It shouldn't, but simply run your own test and look at the result in your analyics package across a few browsers.
-
It still depends a bit on how your analytics tracking code is installed on your site. So I can't say for sure, but the way Google Analytics ecommerce tracking is built is that when you reload the page with the same ecommerce tracking variables as the first time your data is overwritten in Analytics itself. So if the code hasn't changed in between refreshing the page your order will be processed twice but there will only be 1 transaction as just the data gets overwritten.
-
Another option, a bit time consuming, but it might give you some information, is to go through the orders you received, let's say in the past week and see if the number matches with the number of conversions reported in analytics.
But I do believe that running a test is the best option because your data may not be accurate already.
Good luck!
-
I agree.
What I would do is make a $1 test product and run my American Express card to see if it reported. Also I would buy quantity 2 to see if GA is recording that I made 1 transaction with 2 items.
-
Hi there,
FDFPres, it is not a known shop system and it allow that the scripts runs again on refresh.
PremioOscar, it is not a option to test that, as we cant allow our analytics data to be inaccurate.
Someone who know this?
/Kasper
-
Hello there,
Well that shouldn't happen as you also have cookies that recognize it. Because of your particular situation what I'd suggest you to do is to place a test order within your site, refresh the confirmation page and see how it is reported in Analytics. I'd suggest you to do so during the period of the day/week when you receive the less traffic/conversion.
-
most sophisticated ecomm platforms wont let this happen - Magento for example, if you refresh or go back after the success page you will get the basket empty page.
what platform are you using?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is Lighthouse page speed measurement?
Hi, Many experts cite the Lighthouse speed as an important factor for search ranking. It's confusing because several top sites have Lighthouse speed of 30-40, yet they rank well. Also, some sites that load quickly have a low Lighthouse speed score (when I test on mobile/desktop they load much quicker than stated by Lighthouse). When we look at other image rich sites (such as Airbnb, John Deere etc) the Lighthouse score can be 30-40. Our site https://www.equipmentradar.com/ loads quickly on Desktop and Mobile, but the Lighthouse score is similar to Airbnb and so forth. We have many photos similar to photo below, probably 30-40, many of which load async. Should we spend more time optimizing Lighthouse or is it ok? Are large images fine to load async? Thank you, Dave bg_05.jpg
Reporting & Analytics | | erdev0 -
Tracked Event for Button Now I would I like to know that Customer reached to thank you page?
Hello Expert, For my ecommerce site I am tracking "Retrieve My Basket" button as event tracking. Now I want to know after retrieving basket did my customer reached to thank you page? So how should I track such goal? Thanks!
Reporting & Analytics | | dsouzac0 -
Why is this tag not firing in Google Analytics?
I setup Google Tag Manager on this site- http://germanhausbarn.com I am trying to setup event tracking for the donate, newsletter, and Contact Us button at the bottom of the page. The most recent version is published, and I ran debug and it shows that they fire, but nothing is coming up in analytics. Any thoughts?
Reporting & Analytics | | EcommerceSite0 -
Google Analytics - Next Page Path is the Same URL?
Hey Everyone, I have a Google analytics question. I'm looking through a client's site and when I look at the next page path, I get the same URL as the next path. For example, on the homepage, the next page path I get is the homepage again? This happens for all URL's, is this an implementation error? Is there a way to fix this? Thanks!
Reporting & Analytics | | EvansHunt0 -
Analytics - content performance
Hi guys, is there any way to group specific pages together in analytics and just see how they have peroformed visit wise, etc? I need to group some resort guides all with different names, it's tedious going through each one manually. Help much appreciated as always!
Reporting & Analytics | | pauledwards0 -
Google Analytics Goals are not recording
Hello! I've set up Goals within Google Analytics and they aren't registering. I'm wondering if someone can review what I've set up to see if I've entered something wrong. I'm trying to track enrollments. Here's the site info: Enroll URL: http://www.careplusdentalplans.com/individuals/enroll-careplus/ Upon completion, the user goes to a Thank You page and our CMS generates a trailing URL parameter. For example: http://www.careplusdentalplans.com/index.php/individuals/enroll-careplus-thank-you/#123456789 My Goal info in GA: Goal URL: /individuals/enroll-careplus-thank-you/
Reporting & Analytics | | SmileMoreSEO
Match Type: Head Match (to disregard trailing URL parameter)
Goal Funnel: Step 1: /individuals/enroll-careplus/ I'm curious if the problem lies in either: The URL: Notice how the URL adds /index.php/ on the thank you page. In that case, should I enter the full URL in the Goal instead of the truncated URL? The Funnel: Is it necessary to show the initial Enroll page or if I'll see that in the Flow Visualization regardless? Thanks in advance for helping me out. Erik0 -
Subdomain GA Tracking??
Hi Mozzers I am tracking a web property www.example.com and we are launching a subdomain.example.com. Should the subdomain tracked on GA by creating a new profile or should it be on its own with a new GA property ID? Thanks for explaining how to do that setup 🙂 Ty
Reporting & Analytics | | Ideas-Money-Art0 -
Where are google analytics stats for iphone4
hi We were looking at the Google Analytics for one of our sites and noticed that there were NO pageviews from device=iphone and resolution=640x960 in the report. Given that iphone4 is supposed to be 640x960, and would be the most popular device (at least in our offices and everyone I know), it seems wierd. I sorted the Mobile Devices report by device and resolution to see what was available. The first 160 results were all device=not set. Finally got to device=iPhone and there were three entries: resolution 0x0 had 11 views resolution 320x396 had 45 views resolution 320x480 had 3,944 views. Hopefully all iphone4 users havent been classified as not set. Or is it possible that iphone4s claim to be 320x480 in browsers, as per http://www.alistapart.com/articles/a-pixel-identity-crisis/ Even worse, if I look at the Samsung Galaxy S II (myown phone), there are over 30 screen resolution combinations. Does anyone have anything to shed on this? I asked about it on the google analytics twitter account last week but havent had a response. Are there other analytics solutions that would distinguish between the iphones? Warning - this is a link to a large image, with the not set stats at the top. 6Sjji
Reporting & Analytics | | ozgeekmum0