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    4. Does analytics track an order two times by refresh on the confirmation-page?

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    Does analytics track an order two times by refresh on the confirmation-page?

    Reporting & Analytics
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    • Webdannmark
      Webdannmark last edited by

      Hi there,
      I have a quick question. Does Google analytics track an order two times, if the user buys a product, see the confirmation page and then click refresh/click or back and forward again?
      The order/tracking data must be the same, but i guess the tracking code runs for every refresh and therefore tracks the order two times in Analytics or does analytics know that it is the same order?

      Someone that can clearify this?Thanks!

      Regards
      Kasper

      1 Reply Last reply Reply Quote 0
      • Reinhart
        Reinhart last edited by

        I don't think there is a solid YES/NO answer to this that you're wanting.

        Not sure why you couldn't do one test since you're already concerened about the problem being present.  This would be the ultimate way to find out if your setup allows this.

        It depends on if the user accepts cookies and whether you've configured your ecomm software to allow refreshes to trigger the GA code a second time.  USUALLY GA will only log one conversion per visit so you're probably okay.

        Just dont take your data to be 100% accurate all the time because if not this particular problem it may be another.

        TL;DR: Test it on your setup.

        1 Reply Last reply Reply Quote 0
        • xoffie
          xoffie last edited by

          It shouldn't, but simply run your own test and look at the result in your analyics package across a few browsers.

          1 Reply Last reply Reply Quote 0
          • Martijn_Scheijbeler
            Martijn_Scheijbeler last edited by

            It still depends a bit on how your analytics tracking code is installed on your site. So I can't say for sure, but the way Google Analytics ecommerce tracking is built is that when you reload the page with the same ecommerce tracking variables as the first time your data is overwritten in Analytics itself. So if the code hasn't changed in between refreshing the page your order will be processed twice but there will only be 1 transaction as just the data gets overwritten.

            1 Reply Last reply Reply Quote 0
            • PremioOscar
              PremioOscar last edited by

              Another option, a bit time consuming, but it might give you some information, is to go through the orders you received, let's say in the past week and see if the number matches with the number of conversions reported in analytics.

              But I do believe that running a test is the best option because your data may not be accurate already.

              Good luck!

              1 Reply Last reply Reply Quote 0
              • Francisco_Meza
                Francisco_Meza @PremioOscar last edited by

                I agree.

                What I would do is make a $1 test product and run my American Express card to see if it reported. Also I would buy quantity 2 to see if GA is recording that I made 1 transaction with 2 items.

                1 Reply Last reply Reply Quote 0
                • Webdannmark
                  Webdannmark last edited by

                  Hi there,

                  FDFPres, it is not a known shop system and it allow that the scripts runs again on refresh.

                  PremioOscar, it is not a option to test that, as we cant allow our analytics data to be inaccurate.

                  Someone who know this?

                  /Kasper

                  1 Reply Last reply Reply Quote 0
                  • PremioOscar
                    PremioOscar last edited by

                    Hello there,

                    Well that shouldn't happen as you also have cookies that recognize it. Because of your particular situation what I'd suggest you to do is to place a test order within your site, refresh the confirmation page and see how it is reported in Analytics. I'd suggest you to do so during the period of the day/week when you receive the less traffic/conversion.

                    Francisco_Meza 1 Reply Last reply Reply Quote 1
                    • FDFPres
                      FDFPres last edited by

                      most sophisticated ecomm platforms wont let this happen - Magento for example, if you refresh or go back after the success page you will get the basket empty page.

                      what platform are you using?

                      1 Reply Last reply Reply Quote 0
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