Can I dynamically add city name to my PPC ad text and URL based on the user's search?
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I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea:
We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this:
Headline: {City Name} {Keyword}
Description: We cover {City Name} {Keyword}, get more info now!
URL: http://www.website.com/{City Name}
Please let me know if you can assist with this,
B
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I'm mostly backing up everything David has already mentioned. There's no shortcut, and you really want to have specific adgroups to specific location pages for more reasons than just CTR (but it's still a really good reason).
You also will never have location specific data to improve upon, which is the entire reason you would want to send PPC there anyway - to be able to improve and measure.
If the page you are sending people to dynamically changes based on their IP then you can easily duplicate one adgroup structure for one city into several by using the adwords editor. Then use the replace feature to cut out the city information you're looking for and insert the next location. Also, you can use the term "[City] area" to help generalize.
Also when I've done location specific targeting using adgroups targeted just around the term "local" is also helpful. Then you can set the radius of your targeting out further and capture a wider audience.
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We run into the same issue alot The short answer is no (at least i dont know of any way)
I recommend you set up location based campaigns/adgroups for your city/state use keywords and negatives to control over laps
you can also geo target your campaigns.
fyi -We see a increase in ctr etc when we have pages and ads specific to location so you are asking the correct questions :).
Local extensions is a option also
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I know this can be done with location insertion, which requires the use of local extensions. I am not sure if you will need an actual physical presence/Google Places listing for each city or not, but this blog post should help you get moving in the right direction - http://adwords.blogspot.com/2012/04/get-local-with-adwords.html
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