Monthly Searches from Google Keyword Planner
-
I've used Google Adwords, Google Analytics and competitors keywords to compile a master list. I'm now looking to evaluate metrics on the keywords / phrases / long tail phrases.
My question is this ...
Based on Googles use of Geo Targeting, would I be better to evaluate metrics (Avg. Monthly Searches, Competition, Avg CPC) based on United Kingdom or my local city (I only operate in my local city).
I am looking to use the results to redesign my website. I will use the favorable keywords / phrases / long tail keywords to implement a new menu, new content page creation, articles, etc.
Thanks Mark
-
Thank you for the additional advise.
I have implemented by keyword/phrase policy based on the above UK wide logic.
Thank Mark
-
Take anything Google says with a grain of salt and look at the UK as a whole for general search behavior. That will give you a more accurate read of search volume & behavior, then take what you've learned and apply it through a local lens where necessary.
For example: search phrases and behaviors for floral shops may be different in the UK as a whole than in Tunbridge Wells because people on a local level could be using mostly branded terms and looking for directions. I would complete several local business citations & profiles and use general search terms for the website.
-
Thank you Federico.
My concerns are that whilst local city targeting would address the Google Geo Targeting issues, the UK wide metrics may be more accurate of users KW input. I got the impression having spoken to the Google Adwords Team that Geo Targeting is not an exact science and therefore may yield lost opportunities with little or no traffic metrics.
Thanks Mark
-
Definitely your city. Does your Website serves only that city? Then focus on that city.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How will google respond to allowing multilingual search terms for a single language website?
We would like to set up a website in English language only and promote this in various European countries. As said the website will only be available in English language, but we will keep translations (google translate) in backend. When a user in France then enters search query in French language in browser, a search can be done in French content, but we will present relevant content in English. Does anyone have any experience with that? Will it be allowed given the fact that the result (in English language) will probably not include any of the terms that was searched on (in French language).
Intermediate & Advanced SEO | | hansdef0 -
My competitor is ranking above me for a branded search in Google. How can I come back on top?
I work with an organization that is ranking #2 for a branded search term, second to a competitor. They have zero similarity between their names, and we've worked with them to up their SEO game around all major areas (one drawback: SquareSpace is killing their site speed). Their DA is 59, the competitor's DA is 77. What are some smart, specific ways that we can help our client come back out on top?
Intermediate & Advanced SEO | | ogiovetti0 -
Hyphens in Keyword
Hi everyone, I was wondering if anyone had any experience of whether Google treats keywords with hyphens differently. One of my websites main keywords is 'buy to let', however all across our website it is referred to as 'buy-to-let'. People always search without the hyphens. I recently heard that Google may only treat us as a highly relevant match and not an exact match for this keyword. I was wondering if anyone had any experience of this, and what is the best course of action to take. Thanks
Intermediate & Advanced SEO | | brian-madden0 -
Fetch as Google
I have odd scenario I don't know if anyone can help? I've done some serious speed optimisation on a website, amongst other things CDN and caching. However when I do a Search Console Fetch As Google It is still showing 1.7 seconds download time even though the cached content seems to be delivered in less than 200 ms. The site is using SSL which obviously creams off a bit of speed, but I still don't understand the huge discrepancy. Could it be that Google somehow is forcing the server to deliver fresh content despite settings to deliver cache? Thanks in advance
Intermediate & Advanced SEO | | seoman100 -
Some sitemap xml apprears in google search
some sitemap, i have observed, that google is showing in the result for our website.. wht is wrong? any idea?
Intermediate & Advanced SEO | | Rahim1190 -
Bolding Keywords
A client has just switched from us to another provider and I have been checking up on the work done and the only change they have made is to bold lots of keywords on each page - I thought this was a practice that did not work - is there any evidence of this working or not working? Any articles/proof that we are not using out dated practices as we stopped doing this ages ago and yet the new provider is doing this. Who is right or wrong?
Intermediate & Advanced SEO | | JohnW-UK0 -
Is there a way to contact Google besides the google product forum?
Our traffic from google has dropped more than 35% and continues to fall. We have been on this forum and google's webmaster forum trying to get help. We received great advice, have waited months, but instead of our traffic improving, it has worsened. We are being penalized by google for many keywords such as trophies, trophies and awards and countless others - we were on page one previously. We filed two reconsideration requests and were told both times that there were no manual penalties. Some of our pages continue to rank well, so it is not across the board (but all of our listings went down a bit). We have made countless changes (please see below). Our busy season was from March to May and we got clobbered. Google, as most people know, is a monopoly when it comes to traffic, so we are getting killed. At first we thought it was Penquin, but it looks like we started getting killed late last year. Lots of unusual things happened - we had a large spike in traffic for two days, then lost our branded keywords, then our main keywords. Our branded keywords came back pretty quickly, but nothing else did. We have received wonderful advice and made most of the changes. We are a very reputable company and have a feeling we are being penalized for something other than spamming. For example, we have a mobile site we added late last year and a wholesale system was added around the same time. Since the date does not coincide with Penquin, we think there is some major technical driver, but have no idea what to do at this point. The webmasters have all been helpful, but nothing is working. We are trying to find out what one does in a situation as we are trying to avoid closing our business. Thank you! Changes Made: 1. We had many crawl errors so we reduced them significantly 2. We had introduced a mobile website in January which we
Intermediate & Advanced SEO | | trophycentraltrophiesandawards
thought may have been the cause (splitting traffic, duplicate content, etc.),
so we had our mobile provider add the site to their robots.txt file. 3. We were told by a webmaster that their were too many
links from our search provider, so we have them put the search pages in a
robots.txt file. 4. We were told that we had too much duplicate content. This was / is true, as we have hundred of legitate products that are similar:
example trophies and certificates that are virtually the same but are
for different sports or have different colors and sizes. Still, we added more content and added no index tags to many products. We compared our % of dups to competitors and it is far less. 5. At the recommendation of another webmaster, we changed
many pages that might have been splitting traffic. 6. Another webmaster told us that too many people were
linking into our site with the same text, namely Trophy Central and that it
might have appeared we were trying to game the system somehow. We have never bought links and don't even have a webmaster although over the last 10 years have worked with programmers and seo companies (but we don't think any have done anything unusual). 7. At the suggestion of another webmaster, we have tried to
improve our link profile. For example,
we found Yahoo was not linking to our url. 8. We were told to setup a 404 page, so we did 9. We were told to ensure that all of the similar domains
were pointing to www.trophycentral.com/ so we setup redirects 10. We were told that a site that we have linking to us from too many places so we reduced it to 1. Our key pages have A rankings from SEOMOZ for the selected keywords. We have made countless other changes recommended by experts
but have seen no improvements (actually got worse). I am the
president of the company and have made most of the above recent changes myself. Our website is trophycentral.com0 -
How to get a news article / post to show up in a google trend for your keyword?
Does anyone know how google selects the news articles it displays in google trends? EX: http://www.google.com/trends?q=glitch+hop%2C+dubstep&ctab=0&geo=all&date=all&sort=0 See how dubstep has a couple posts that show up when searched in google trends? these are different than regular SERPS as far as i can tell. Does anyone know how google selects them?
Intermediate & Advanced SEO | | adriandg0