Sure, but what about non-keyword rich anchor text links?
-
Could spammy non-keyword rich anchor text liks help your website rank?
Of course, there's been a lot of discussion around Google's update of its link scheme. Specifically, they target press releases with do-follow links on keyword-rich anchor text and "Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links". Well, that leaves the question unanswered, what if you're doing these spammy linking techniques, but on non-keyword rich anchor text, such as "click here", "find information", and "click here". Will you still get smacked down by Google then?
Given that links on non-keyword anchor text can still help increase domain authority, it seems like Google left a door open here for large scale publication of a certain class of spammy links that can still assist rank, no? Also, in answering, please distinguish between best practice, and effective. For instance, purchasing links isn't a good practice, but it can still be an effective technique. While spammy links on non-keyword rich anchor text is certainly not a good practice, is it nonetheless effective?
-
While we can never really quantify how much benefit a given link affects rank, we do know that a link can convey equity both for the link itself and for the anchor text. Google has indicated that a "safe" method of protecting ourselves against an impression of over-optimization is to use anchor text like "read more", "more info" or "click here", as well as using the target page's title for anchor text or a simple raw URL (as I recall, it was John Mueller that told us that in a Hangout some time ago).
Personally, I see the question of link quality as dealing with the quality of the source page and the relevance between the source and destination, and I evaluate links first by those criteria. I see anchor text as a separate issue, considering relevance and diversity. We have successfully cleaned up trashy profiles where the same anchor text had been overused, by mixing up KW anchors with generic anchors, page titles and raw URLs, and have gotten penalties lifted.
That said, your last point: "While spammy links on non-keyword rich anchor text is certainly not a good practice, is it nonetheless effective?" makes me wonder exactly what you mean by "spammy links". That, to me, sounds as though the source page is either low quality or not sufficiently relevant to the destination, in which case, I'd say it's an ill-advised practice.
-
From what I've seen, it is a fairly effective tactic. One of our blogs was hacked and redirected to a Chinese xanax selling site, and the hacker link built a ton of xanax related anchor text links to our blog. A year later, we have only improved in the rankings, and our domain authority is higher than ever, despite the artificial links accounting for 90% of our link profile.
This isn't entirely what you asked, though, because the anchor text is still somewhat keyword rich. However, one of our competitors has done something similar to the situation you described. Their unrelated diverse anchor text accounts for about 95% of their inbound links, with many being written in a non-English language (beats me what they say). They are currently ranked third for the main keyword for our niche, although they do have an exact match domain name, so that is also helping them some.
I don't really have a definite answer, but I hope these examples were at least of interest to you! If you manage to test this out in a more unbiased way, let us know what you find.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I delete Meta Keywords from a website?
Hi Guys, I've been reading various posts on the Q&A section here at Moz about Meta keywords. I understand that meta keywords are not relevant with Google and that Bing signals this as spam. I'm optimising existing websites which already have meta keywords in the html coding. My question is: If I delete ALL meta keyword coding will this have any negative impact whatsoever? Thanks Mozers Jason 🙂
White Hat / Black Hat SEO | | Grant-Westfield0 -
11 000 links from 2 blogs + Many bad links = Penguin 2.0\. What is the real cause?
Hello, A website has : 1/ 8000 inbound links from 1 blog and 3000 from another one. They are clean and good blogs, all links are NOT marked as no-follow. 2/ Many bad links from directories that have been unindexed or penalized by Google On the 22nd of May, the website got hurt by Penguin 2.0. The link profile contains many directories and articles. The priority we had so far was unindexing the bad links, however shall we no-follow the blog links as well? Thanks!
White Hat / Black Hat SEO | | antoine.brunel0 -
Can image links help improve my backlinking profile?
I recently spent some time looking at the backlink profile of a leading UK food & clothing retailer and noticed that a high number of their backlinks for very competitive search phrase's consisted entirely of image backlinks. 50% of the links contained no alt text and other 50% contained a mix of just the targeted keyword or a phase containig one mention of the targeted keyword. Has anyone had any experiance of this type of marketing producing any positive effect on SEO or search engine rankings?
White Hat / Black Hat SEO | | BigJonOne0 -
Hover texts for hyperlinks
I've seen certain websites upon hovering your mouse over the hyperlink, text is displayed. Concept is similar to the IMG ALT tag. Do you think there is value when it comes to hyperlinks? It's already an anchor link. Thoughts?
White Hat / Black Hat SEO | | Bio-RadAbs0 -
Site being targeted by hardcore porn links
We noticed recently a huge amount of referral traffic coming to a client's site from various hard cord porn sites. One of the sites has become the 4th largest referrer and there are maybe 20 other sites sending traffic. I did a Whois look up on some of the sites and they're all registered to various people & companies, most of them are pretty shady looking. I don't know if the sites have been hacked or are deliberately sending traffic to my client's site, but it's obviously a concern. The client's site was compromised a few months ago and had a bunch of spam links inserted into the homepage code. Has anyone else seen this before? Any ideas why someone would do this, what the risks are and how we fix it? All help & suggestions greatly appreciated, many thanks in advance. MB.
White Hat / Black Hat SEO | | MattBarker0 -
Google Penguin for non-English queries?
Does anybody know if non-English queries were also 'hit' by the Google Penguin update? All Penguin horror stories out there are from sites focusing on English queries, and in some (Dutch) industries I'm monitoring, some sites with spammy backlink profiles are still ranking.
White Hat / Black Hat SEO | | RBenedict0 -
Feedback on link building idea
We came up with this idea at work for a client but before I initiate it I was wanting to get feedback on if this would be considered whitehat and alright to use. It is for an ecommerce site. On the order confirmation and thank you page (not email cause they are on some old system that does not send out emails) we are wanting to put a thank you for your order message and continue with a statement about how they can save money on future purchases with a link that takes them to a page with info on how to do so. That new page will have info about linking to the site from a blog or website. And will say if you link back to us and send us an email with that link as proof we will give you a promo code for your next purchase. Is this alright?
White Hat / Black Hat SEO | | webfeatseo0 -
Multiple links to different pages from same page
Hey, I have an opportunity to get listed in a themed directory page, that has a high mozRank of 4+ and a high mozTrust of 5+. Would it be better to just have one link from that page going to one of my internal product category pages, or take advantage of the 'sitelinks' they offer, that allows me to have an additional 5 anchor text links to 5 other pages? I've attached an example. sitelinks.jpg
White Hat / Black Hat SEO | | JerDoggMckoy0