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How can we view traffic from specific Twitter, Facebook, YouTube and Reddit accounts in Google Analytics?
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Dear Moz Community,
This is a Google Analytics question.
Using Google Analytics, we're trying to identify trends of visitors on a website from specific social media accounts, i.e:
Ideally, we would like to be able to see the success rate for specific posts on these social media accounts, and how users engaged on the website after arriving from clicking a link on one of these accounts.
Is this drill-down feature currently possible in Google Analytics?
Many thanks for helping!
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Hi Justin,
Off the top of my head, there are three ways you can approach this. Ron covered one of them-- a combination of creating funnels within Google Analytics and filtering by traffic source is one way of doing this.
Another way is using Google Analytics Attribution Modelling. Here's a Google page explaining Attribution Modelling.
The third way is using a paid service like KissMetrics (no affiliation).
Hope that helps.
Carlo
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Justin,
I was able to put together a screen grab for you. The arrow points to exactly where you need to go.
Ron
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Yes it is. drill down to the traffic sources section. They track this as referred traffic.
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