Does Gemvara really change URL when you customize the ring?
-
Hi,
I was looking at Gemvara.com which is supposed to be a really great e-commerce site (including SEO wise) and I noticed it changes url as you customize the ring (see product page example).
Do they really change the URL? (I don't see page refresh)
Is it recommended to do so? (for e-commerce sites whenever you change shirt color, customize a computer etc.)
Thanks
-
That is definitely rendered, you can tell because it is so perfect and there are not any weld lines for the prongs. I think most internet companies do this so they do not have to carry stock.
-
Looks great, I only knew about Rhino.
Do you think they used the same technology here:
http://www.jamesallen.com/engagement-rings/solitaire/14k-white-gold-2mm-knife-edge-solitaire-engagement-ring-six-prong-item-7990 -
They are all rendered in gemvision like gemvara's images, just make a macro that changes the angle a set number of degrees and renders, I think we used 10 degrees. Check this out, it is what a lot of people use. http://gemvision.com/matrix/
-
I understand the Java rotation but it means (I assume) that you had to take dozens of pictures in exactly the same lighting and without moving the item. Its crazy... (though the result is stunning)
-
The 3d rotation actually uses this library, it is in a module form for Prestashop. http://www.uize.com/examples/3d-rotation-viewer.html As far as not changing for the stone, the project never got that far, I was off of it before all of the features were added. It looks like they do not have another developer or they have not been added yet.
-
Thanks for the detailed explanation.
I see that in Vaja you change the URL only when a metal was changed and not the stone. I do love the 360. May i ask it was done? (36 images per item? How did you rotate it?)
-
I think a normal site can get away with it, if it is done correctly. I developed a site for a jewelry company that uses something similar. But their budget ran out before I could totally implement everything, I only did very limited SEO on the site before they moved the SEO to India (they are an Indian company themselves).
One thing I think can one up Gemvara is the descriptions. Take this description from Gemvara from this page http://www.gemvara.com/jewelry/emerald-cut-lisa-ring-6mm-gem/emerald-cut-emerald-platinum-ring/gfwx9
"This simple solitaire engagement ring is gorgeous for everyday wear and features a single emerald-cut gemstone. It is carefully handcrafted in your choice of gems and metals."
This description is used for every combination of that ring. Which more than likely draws a duplicate content penalty for the other pages (which in itself does not mean that they won't be indexed, it just means they won't be ranked as high). Now lets first look at the Gemvara url and put what we know about SEO in to it. gfwx9, that is meaningless to both you and I, it is no more than trash on the url, just watering it down. Lets look at the structure of the url, sitename.com/jewelry/RINGSTYLE/default-ring-parameters If you notice how the URL for that page works, if you change the style to white gold the url becomes, http://www.gemvara.com/jewelry/emerald-cut-lisa-ring-6mm-gem/emerald-cut-emerald-18k-white-gold-ring/gv3cm so it is safe to lose the trash at the end of the url.
Now for the description, it does not change, the only on site changes are the image, and the selection to the left of the piece. What if you used a variable system similar to how a content spinner worked and changed out words based on the metal or stone selection. I am going to caps the changed out words.
For a Yellow Gold and Diamond
This TRADITIONAL solitaire engagement ring is BEAUTIFUL for everyday wear and features a single emerald-cut DIAMOND. It is carefully handcrafted in SOLID 14KT GOLD.
For a White Gold and Diamond
This MODERN solitaire engagement ring is LONGING for everyday wear and features a single emerald-cut DIAMOND. It is carefully handcrafted in SOLID 14KT WHITE GOLD.
For Platinum and Ruby
This LAVISH solitaire engagement ring is STUNNING for everyday wear and features a single emerald-cut RUBY. It is carefully handcrafted in EXQUISITE PLATINUM.
I have never been known for my writing abilities, but I think you get the drift. I think if you implemented a system like this you would be sure to actually get more pages indexed with combinations than they have. For reference here is the site I was referring to with my short term SEO job. http://vajajewelry.com/women-s-rings/287-the-siren.html One thing, I would consider adding, although I do not like how it is done on this site, is the 360 rotation. This one uses 36 files to make it look smooth, everything is rendered in jewelry cad.
-
I started looking at them because I saw at Quora someone mentioning that one of their strengths is that they generated THOUSANDS of pages in a way that every combination of gems with a ring design is a different page - when you multiply the options (permutation) the result is an astounding number of pages (even though these pages barely have texts).
What do you think of this method?
I believe that today it is something that only the big companies can get a way with it...
-
Natively they won't get crawled because of the way they are done, but if they are added to the site map they will. I cannot seem to locate gemvara's sitemap on their server to confirm they have them added to the site map.
Think of them as a landing page that you have optimized, but does not link to the rest of your site.
Run these terms through google and you can see that they are indexed.
site:http://www.gemvara.com/jewelry/rich-thin-band/14k-white-gold-ring-with-aquamarine/
site:http://www.gemvara.com/jewelry/lotus-ring/round-black-diamond-14k-white-gold-ring-with-diamond/
From the queries I did, it seems that some are indexed and some are not, but I have no way of knowing that ages of the pages either, because several I came across were not indexed at all for any combination. One thing to keep in mind for their industry Gemvara has about the largest paid advertising budget.
-
Thanks!
But what about Google's bot? Will he crawl it? Is it considered internal linking?
It is not done by Href's but rather by Javascript and AJAX... -
Yes, they are using a variable tied to the url so that you can access the site and see the combination that has been selected. This is a html5 only thing. You can read more about it here, http://stackoverflow.com/questions/136458/change-the-url-in-the-browser-without-loading-the-new-page-using-javascript/4222584#4222584
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Temporary Domain Changes
Hi All, Our development team needs to do a temporary site name change from www.sitename.com to new.sitename.com and then wants to return to www.sitename.com. They need to do this for the whole site due to how it's built with single sign on (SSO) and how certain post login pages utilize pre login pages and need to keep people logged in. This process is changing with a CMS upgrade and website and post login pages will be independent of the pre login pages moving forward. My question is what is the best way to manage this transition? Right now it seems like the best solution I've been able to work out with development is to reduce the domain shift down to one week and use 302 Redirects, don't index the new.sitename.com site, and for that week and take my lumps as they come from search. Looking for any other suggestion that may help marketing work with dev without casting blame on any teams for drops in organic traffic.
Intermediate & Advanced SEO | | dapacifi0 -
Multi URL treated as one?
I had previous asked this question, where the issue turned out to be that I didn't have all the URLs in Google Search console. Whoops! So I have added 4 properties that are really all the same property: https:// https://www http:// http://www I have added all of these. This has raised a few more questions: Can I get Google Search Console to treat these (and even group these together) to show as one property? Right now they are all listed separately. I know in Site Settings you can set a Preferred Site. Even so, they show as separate sites with data separately. Can I merge these? What about Moz? Should I do something similar to see traffic for each of these in Moz? It looks like we are missing a ton of info. Does Moz get this from GSC automatically? What about sitemaps? Can I fix this in sitemaps? Do I need separate sitemaps for each property?
Intermediate & Advanced SEO | | TapGoods0 -
Changing the XML Sitemap address
For technical reason we are having to change our XML sitemap URL's from domain.com/sitemap.xml to domain.com/sitemaps/sitemap.xml - What checklist do I need to do to make sure this transition goes smoothly and is there any problems that I might come across?
Intermediate & Advanced SEO | | JohnW-UK0 -
WIX? How to change URLS and is it any good for SEO
I have Wix website and want to change its url structure, but not able to do so, any one know how to do so?. Does below URLs work for SEO? And Is Wix is good for SEO or not? abc.com/#!how-it-works/c46c abc.com/#!party-event/c1lzb
Intermediate & Advanced SEO | | Dan_Brown10 -
Does Prefix of my URL make any difference?
Hello, I have a website which is initially appeared in search engine as without www. Last week I made changes in preferred domain name that it appeared with www. In search engine it still shows as without www. I notified to google through webmaster tools that now my domain name is with www but it still shows without www. I want to know that does it affect in SEO and rankings. In Google webmaster tools I added my url with and without www however I kept preferred domain as with www. Do I need to make any extra changes in order to avoid confusion for search engines. Please guide. Thanks
Intermediate & Advanced SEO | | intmktcom0 -
Rewriting URL
I'm doing a major URL rewriting on our site to make the URL more SEO friendly as well as more comfortable and intuitive for our users. Our site has a lot of indexed pages, over 250k. So it will take Google a while to reindex everything. I was thinking that when Google Bot encounters the new URLs, it will probably figure out it's duplicate content with the old URL. At least until it recrawls the old URL and get a 301 directing them to the new URL. This will probably lower the ranking of every page being crawled. Am I right to assume this is what will happen? Or is it fine as long as the old URLs get 301 redirect? If it is indeed a problem, what's the best solution? rel="canonical" on every single page maybe? Another approach? Thank you.
Intermediate & Advanced SEO | | corwin0 -
Service Keyword in URL - too much?
We're working on revamping the URL structure for a site from the ground up. This firm provides a service and has a library of case studies to back up their work. Here's some options on URL structure: 1. /cases/[industry keyword]-[service keyword] (for instance: /cases/retail-pest-control) There is some search traffic for the industry/service combination, so that would be the benefit of using both in URL. But we'd end up with about 70 pages with the same service keyword at the end. 2. /cases/[industry keyword] (/cases/retail) Shorter, less spam potential, but have to optimize for the service keyword -- the primary -- in another way. 3. /cases/clientname (/cases/wehaveants) No real keyword potential but better usability. We also want the service keyword to rank on its own on another page (so, a separate "pest control" page). So don't want to dilute that page's value even after we chase some of the long tail traffic. Any thoughts on the best course of action? Thanks!
Intermediate & Advanced SEO | | kdcomms1 -
Page URL Issue
Hey Friend, I am having sort of a problem. I currently have a subpage with the url of: /musclecars/ I also have a subpage at /muscle-cars/muscle-car-restoration.html Obviously my main url is not listed here. My problem is I am trying to rank for the term Muscle Cars but the first URL does not have the keywords seperated so I rank no where. If I type MuscleCars into google I rank though (but nobody types the keyword in like that). So my question is can I create muscle-cars.mydomainname.com and rank well with that? Or is it better to just use mydomainname.com/muscle-cars/ even though that second term I am ranking for already has that in its url?
Intermediate & Advanced SEO | | shandaman0