Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Difference between search volume in KWT and Impressions in GWT
-
Hi there,
Sorry I've been a bit quiet of late, we're going through a huge rebranding exercise as well as staying on top of client work.
Anyway. I've got an issue with keyword research phase of a client remarketing.
Trying to decide which keywords to target (aren't we all?) The client has 3 months of back data in Google Webmaster Tools, which helps us to see Impressions, CTR and actual click-throughs etc.
Now, they rank #1 on Google.com for a certain keyword (logged out, of course).
According to Google Keyword tool (Logged in) there are 2.7million searches per month for this keyword. With the average CTR being 18% for a #1 keyword that should be bringing in 400k visits.
However, take the same keyword in Google Webmaster Tools and the impressions are actually around 1,600 per month with a CTR of 9%.
Different CTR's for different sectors I can accept. What I don't get is the vast difference between the impressions in GWT compared to the alleged search volume coming from the Keyword tool.
Really need to understand this so we can better select keywords and judge approximate traffic expected if ranking #1 for a keyword.
Any help would be really useful. Thank you!
-
This was indeed the problem - such a simple issue, but helps us in future to be wary of that stumbling block
Thanks! -
Ah, that may well be it. I didn't do the first stage keyword research, a colleague did, so we may have to refine it. I will have a look through the data again and will get back to you.
Thanks for the reminder.
-
My best Guess is that when you do the Research in the keyword tool you do not have on "exact" matching. It is often quite silly how large the numbers get if you don't do that.
The ctr of 9% on #1 keyword wouldn't be unusual if there is a Heavy contested key.word With ads above the search result
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hide sitelinks from Google search results
Does anyone have any recommendations on how you can tell Google (hopefully via a URL) not to index that page of a website? I have tried through SEO Yoast to hide certain sitemaps (which has worked to a degree) but certain functionalities of Wordpress websites show links without them actually being part of a "sitemap" so those links are harder to hide. I'm having an issue with one of my websites - the sitelinks that Google is suggesting are nowhere near the most popular pages and I know that you can't make recommendations through Google not to show certain pages through Search Console. anymore. Any suggestions are greatly appreciated! Thanks!
Technical SEO | | MainstreamMktg0 -
Should a sub domain be a separate property in the Search Console?
We're launching a blog on a sub-domain of a corp site (blog.corpsite.com). We already have corpsite.com set up in the Search Console. Should I set up a separate property for this sub-domain in the Search Console (WMT) in order to manage it? Is it necessary? Thanks, JM
Technical SEO | | HeroDesignStudio0 -
Google Cache showing a different URL
Hi all, very weird things happening to us. For the 3 URLs below, Google cache is rendering content from a different URL (sister site) even though there are no redirects between the 2 & live page shows the 'right content' - see: http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/tours/ http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/about/ http://webcache.googleusercontent.com/search?q=cache:http://giltedgeafrica.com/about/team/ We also have the exact same issue with another domain we owned (but not anymore), only difference is that we 301 redirected those URLs before it changed ownership: http://webcache.googleusercontent.com/search?q=cache:http://www.preferredsafaris.com/Kenya/2 http://webcache.googleusercontent.com/search?q=cache:http://www.preferredsafaris.com/accommodation/Namibia/5 I have gone ahead into the URL removal Tool and got denied for the first case above ("") and it is still pending for the second lists. We are worried that this might be a sign of duplicate content & could be penalising us. Thanks! ps: I went through most questions & the closest one I found was this one (http://moz.com/community/q/page-disappeared-from-google-index-google-cache-shows-page-is-being-redirected) but it didn't provide a clear answer on my question above
Technical SEO | | SouthernAfricaTravel0 -
How to remove my cdn sub domins on Google search result?
A few months ago I moved all my Wordpress images into a sub domain. After I purchased CDN service, I again moved that images to my root domain. I added User-agent: * Disallow: / to my CDN domain. But now, when I perform site search on the Google, I found that my CDN sub domains are indexed by the Google. I think this will make duplicate content issue. I already hit by the Panguin. How do I remove these search results on Google? Should I add my cdn domain to webmaster tools to request URL removal request? Problem is, If I use cdn.mydomain.com it shows my www.mydomain.com. My blog:- http://goo.gl/58Utt site search result:- http://goo.gl/ElNwc
Technical SEO | | Godad1 -
HELP: Wrong domain showing up in Google Search
So i have this domain (1)devicelock.com and i also had this other domain (2)ntutility.com, the 2nd domain was an old domain and it is not in use anymore. But when i search for devicelock on Google, the homepage devicelock.com does not exist. Only ntutility.com comes up. I asked one of the developer how the redirect is happening from the old domain to the new one and he told me its through a DNS forward. And there is no way to have an .htacess file to set up a 301 instead. Please help!
Technical SEO | | Devicelock0 -
Why is my site jumping around in google search ?
Hi I've been trying to get my page up in google results and I was wondering why the constant fluctuation. For example, on one day the pages is nr. 26, the next day it's nr. 65 then jumps back on say 30 and then in a few more days it's going back to 50. What's the logic behind that ? Thanks Cezar
Technical SEO | | sparts1 -
Do the search engines penalise you for images being WATERMARKED?
Our site contains a library of thousands of images which we are thinking of watermarking. Does anyone know if Google penalise sites for this or is it best practice in order to protect revenues? As watermarking these images makes them less shareable (but protects revenues) i was thinking Google might then penalise us - which might affect traffic Any ideas?
Technical SEO | | KevinDunne0 -
How do search engines treat urls that end in hashtags?
How do search engines treat urls that end in hashtags? For example, www.domain.com/abc#xyz.
Technical SEO | | nicole.healthline0