Implementing Large-Scale Redirects
-
Hello All,
I have a situation with my site where a vendor created a local directory of locations on a sub-domain of my site. This sub-domain has approximately 2000 pages. It is a PR3 and a good backlink profile (not many links. Mostly citations. Not spammed). It get decent traffic but 80% of the traffic is driven by ppc.
We have created a new local section on the main page of our website and we are trying to weigh the benefit of redirecting all of those pages on the old sub-domain. We anticipate that this new section will begin to replace the old sub-domain in serps. Additionally, when our deal with the company that manages this sub-domain ends in three months, the pages will no longer exist.
Is it worth redirecting the pages (you might need more information to give good insight into that)? Also, if we do implement approx. 2000 redirects, what effect will that have on the main site from an SEO perspective. Is it possible that Google might ignore this large scale redirect effort? Will the value also be limited by the fact the redirect might only be live for a month before the original pages are deleted?
Any help/insight with this would be greatly appreciated.
Thanks!
-
Thanks. I appreciate the help with this. Yeah we are more concerned with user experience rather than passing link authority. The concern was just that implementing that many redirects could potentially hurt the main site from a Google perspective but I definitely appreciate the input. Makes my decision a bit easier.
-
Hi Jordan,
It's definitely worth your while to get those 301s in place. 2K URLs is quite a small batch of redirects, in the larger scheme of things. I've worked with sites that have had to redirect millions of URLs, and because they were planned, QA'd, and executed correctly, they went off without a hitch.
By correctly executing these redirects, you're actually helping engines maintain a more orderly index, so they will not "ignore them", to your question.
I think the trickiest aspect of the redirect plan is that the subdomain URLs are going to go 404 after the redirects are in place. Ideally, 301 redirects should remain in place in perpetuity, but having them in place for 3 months should be more than adequate to get them crawled, and have engines recognize the redirects.
Since you've said that there aren't that many external links to these subdomain URLs, you won't be doing this redirection for the link authority boost, rather to maintain a good user experience for people who have previously visited the URLs, and attempt to go back to them. If 80% of your traffic is PPC, you'll be surprised how many people have visited via paid search, bookmarked the URL, and then go back to it. Technically that's a Direct visit, but analytics will likely track it as a paid search clicks, since the URL will have all of the paid search parameters appended.
There's no down-side to getting the 301 redirect from subdomain to sub-folder in place, and keeping them in place until the subdomain URLs go 404. Just make sure that you're doing a good job of creating a 1-to-1 mapping of the redirects.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HSTS Redirects
Hi Are these 307 redirects bad for SEO? They've just popped up on an audit & I haven't seen them before. I'm guessing as they're temporary they should be updated. Thanks Becky
Intermediate & Advanced SEO | | BeckyKey0 -
301 redirect with DNS?
Quick question. Is it possible to 301 redirect a non-www to www. (properly in terms of SEO) with DNS (C Name, A name, or other) ..have searched around and found conflicting information. Would like to know a definite answer. I usually implement all 301 redirects with htaccess. However have a client situation where we only have access to the CMS, but which does have DNS settings. thanks in advance, Greg
Intermediate & Advanced SEO | | GregDixson0 -
Wrong redirect used
Hi Folks,
Intermediate & Advanced SEO | | Patrick_556
I have a query & looking for some opinions. Our site migrated to https://
Somewhere along the line between the developer & hosting provided 302 redirect was implemented instead of the recommended 301 (the 301 rule was not being honured in the htaccess file.)
1 week passed, I noticed some of our key phrases disappear from the serps 😞 When investigated, I noticed this the incorrect redirect was implemented. The correct 301 redirect has now been implemented & functioning correctly. I have created a new https property in webmaster tools, Submitted the sitemap, Provided link in the robots.txt file to the https sitemap Canonical tags set to correct https. My gut feeling is that Google will take some time to realise the problem & take some time to update the search results we lost. Has anyone experienced this before or have any further thoughts on how to rectify asap.0 -
Going from 302 redirect to 301 redirect weeks after changing URL structure
I made a small change on an ecommerce site that had big impacts I didn't consider... About six weeks ago in an effort to clean up one of many SEO-related problems on an ecommerce site, I had a developer rewrite the URLs to replace underscores with hyphens and redirect all pages throughout the site to that page with the new URL structure. We didn't immediately update our sitemap to reflect the changes (bad!) and I just discovered all the redirects are 302s... Since these changes, most of the pages have a page authority of 1 and we have dropped several spots in organic search. If we were to setup 301 redirects for the pages that we changed the URL structure would there be any changes in organic search placement and page authority or is it too late?
Intermediate & Advanced SEO | | Nobody16116990439410 -
After the 301 redirect
Hi all, A quick question, after you have setup your 301 re-directs in .htaccess - is it necessary to keep your content in the original domains directory? My thinking is that requests do get as far as referencing the directory, thus it should be safe to delete all the files on the old domain? Thanx!
Intermediate & Advanced SEO | | gazza7770 -
Xml Sitemap for a large automobile website
Hello moz fellas, I need expert advice for PakWheels about xml sitemap generation. There are hundreds of thousands of pages (mostly USG) and these are increasing day by day. What is the best practice of controlling all these pages in xml format. Where can we generate sitemap.xml to submit in Google and Bing webmaster tools. Your input may help us in managing these URLs in an xml format. Thanks
Intermediate & Advanced SEO | | razasaeed1 -
301 redirect for duplicate content
Hey, I have just started working on a site which is a video based city guide, with promotional videos for restaurants, bars, activities,etc. The first thing that I have noticed is that every video on the site has two possible urls:- http://www.domain.com/venue.php?url=rosemarino
Intermediate & Advanced SEO | | AdeLewis
http://www.domain.com/venue/rosemarino I know that I can write a .htaccess line to redirect one to the other:- redirect 301 /venue.php?url=rosemarino http://www.domain.com/venue/rosemarino but this would involve creating a .htaccess line for every video on the site and new videos that get added may get missed. Does anyone know a way of creating a rule to rewrite these urls? Any help would be most gratefully received. Thanks. Ade.0 -
301 Redirects After Company Acquisition
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!
Intermediate & Advanced SEO | | pbhatt1