Company Blog at a different URL
-
Ok, I have been doing a lot of work over the past 6 months, disavowing low quality links from spammy directories to our company website, etc. However, my efforts seem to have had a negative, not positive effect. This has brought me back to reconsidering what we are doing as we have lost a good amount of traction on the nationwide Google rankings specifically.
Considering our company blog - platinumcctv(dot)net - we have used this blog for a long time to inform customers of new products, software developments and then to provide them links to purchase those components. Last week, I revamped the nearly default wordpress theme to another on a piece of advice. However, someone told me that all of our links should be nofollow, even though it is a company blog because we have many links coming from this domain, and it could be found as spammy.
Potato/Potato - But before I start the tedious task of changing every link to no follow on a whim, i searched a lot, but have found no CLEAR substantiation of this. Any ideas?
Other recommendations appreciated as well!
Platinum-CCTV(dot)com
-
You're welcome, and good luck! Let us know how it goes...
P.
-
Thank you, That is something I am definitely looking into now!
Still waiting to see if our host will allow this configuration. We will see, but it seems like that is exactly what I need.
Thank you for taking the time to help
-
There is a server functionality specifically created to perform what you're talking about, Michael. It's called a reverse proxy, and it allows a site hosted on any server to be "proxied" into another site so it appears to visitors as if it's a subdirectory of the main site (even though actually hosted somewhere else). So a visitor and search engines would see yoursite.com/blog, even though the WordPress install is on a different server.
Here's a MOZ Blog post discussing it's use for exactly the kind of purpose you're referring to: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
There's a specific module in Apache webservers called mod_proxy for creating this functionality. It's also available under Windows IIS. It's not trivial to set up properly - you'll want an experienced systems admin and careful QA testing - but the end result is exactly what you're looking for. Your blog and all its content and links will function as an internal component of your primary site, with all the SEO benefits that entails.
Would that solve your problem?
Paul
-
Can you you not install wordpress into a separate folder within the domain?
e.,g: www.example.com/blog/
You should be able to do this without having to incorporate it into the current shopping cart site. What eCommerce platform are you on , and what kind of server?
-
Definitely something that we would like to do, but unfortunately our current shopping engine does not support us moving the Wordpress blog over onto the site. The best we could do would be to name it as a daughter domain ie blog.xxx.com.
The sites are hosted on different servers now, so the links are really coming from a differenct c-block I believe.
We would love to have the blog on the main for the fresh content regularly, but without a major shift in platform I dont think that is possible. any other Ideas?
-
I would move the blog onto the mainsite so you'll get the benefit of regular updates on your primary URL and avoid the possible penalties for having too many links from another site on the same cblock. Use redirects to get your traffic headed from the old to the new, and in the future, add new content under your main site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure with dash or slash
Hi, everyone Basically I am editing my website page's URL for SEO Optimisation and I am not sure which URL structure is best for SEO. The main different is the sign ( dash or slash ) before the product-code. HERE ARE TWO EXAMPLE www.example.com/long-tail-keyword-product-code www.example.com/long-tail-keyword/product-code To get more idea of my page, here is one of the product from my website : http://www.okeus.co.uk/pro_view-3.html My website is selling my own product, as a result the only keyword can be found was the name of the product and I separated different design by different code. Any experts who are willing help would be very much appreciated.
Intermediate & Advanced SEO | | chrisyu781 -
Will disallowing URL's in the robots.txt file stop those URL's being indexed by Google
I found a lot of duplicate title tags showing in Google Webmaster Tools. When I visited the URL's that these duplicates belonged to, I found that they were just images from a gallery that we didn't particularly want Google to index. There is no benefit to the end user in these image pages being indexed in Google. Our developer has told us that these urls are created by a module and are not "real" pages in the CMS. They would like to add the following to our robots.txt file Disallow: /catalog/product/gallery/ QUESTION: If the these pages are already indexed by Google, will this adjustment to the robots.txt file help to remove the pages from the index? We don't want these pages to be found.
Intermediate & Advanced SEO | | andyheath0 -
Why differents browsers return different search results?
Hi everyone, I don't understand the reason why if I delete cookies, chronology, set anonymous way surfing in Chorme and Safari, I have different results on Google. I tried it from the same pc and at the same time. Searching in google the query "vangogh" the internet site "www.vangogh-creative.it" is shown in the first page in Chrome but not in Safari. I asked in Google webmaster forum, but nobody seems to know the reason of this behavior. Can anyone help me? Thanks in advance. Massimiliano
Intermediate & Advanced SEO | | vanGoGh-creative0 -
Best to Fix Duplicate Content Issues on Blog If URLs are Set to "No-Index"
Greetings Moz Community: I purchased a SEMrush subscription recently and used it to run a site audit. The audit detected 168 duplicate content issues mostly relating to blog posts tags. I suspect these issues may be due to canonical tags not being set up correctly. My developer claims that since these blog URLs are set to "no-index" these issues do not need to be corrected. My instinct would be to avoid any risk with potential duplicate content. To set up canonicalization correctly. In addition, even if these pages are set to "no-index" they are passing page rank. Further more I don't know why a reputable company like SEMrush would consider these errors if in fact they are not errors. So my question is, do we need to do anything with the error pages if they are already set to "no-index"? Incidentally the site URL is www.nyc-officespace-leader.com. I am attaching a copy of the SEMrush audit. Thanks, Alan BarjWaO SqVXYMy
Intermediate & Advanced SEO | | Kingalan10 -
How to move blog to new domain with different theme & categories
I have a wordpress blog hosted on a separate domain. I have a new empty blog on a subdomain of my-commerce main site. The new blog has a different wordpress theme & categories than the old blog. What is a good way to populate the new blog with content from the old? What do I do with the old blog once the move is done? Thank you for your thoughts on this Handcrafter
Intermediate & Advanced SEO | | stephenfishman0 -
Page in html and Wp as blog
Hello, i have a website in html5 and recently i did a new folder in my site: www.site.com/blog for example, and there i installed Wordpress. I would like to know if that is correct, because 1 have 2 sites different and maybe i had that install WP in blog.site.com ? Must i add www.site.com/blog in WMT? Thanks for all.
Intermediate & Advanced SEO | | pompero990 -
CHange insite Urls structure
Hello Guys! I have a situation with a website and I need some opinions. Today, the structured of my site is: (I have had this site architecture since many years) Main country home (www.mysite.com.tld) o Product_1 Home (www.mysite.com.tld/product1/) § Product_1 articles www.mysite.com.tld/product1/product1_art1 www.mysite.com.tld/product1/product1_art2 www.mysite.com.tld/product1/product1_artx o Product_2 Home (www.mysite.com.tld/product2/) § Product_2 articles www.mysite.com.tld/product1/product2_art1 www.mysite.com.tld/product1/product2_art2 www.mysite.com.tld/product1/product2_artx I have several TLDs with their main and their products. We are thinking in modify this structure and begin to use subdomains for each product (The IT guys need this approach because is simpler to distribute the servers load). I not very friendly with subdomains and big changes like this always can produce some problem (although the SEO migration would be ok, problems could appear, like ranking drops), But, the solution (the reasons are technical stuff), requires the mix of directories and subdomains in each product, leaving the structured in this way: Main country home (www.mysite.com.tld) o Product_1 Home (www.mysite.com.tld/product1/) § Product_1 articles product1.mysite.com.tld/product1_art1 product1.mysite.com.tld/product1_art2 product1.mysite.com.tld/product1_artx o Product_2 Home (www.mysite.com.tld/product2/) § Product_2 articles product2.mysite.com.tld/product1_art1 product2.mysite.com.tld/product1_art2 product2.mysite.com.tld/product1_artx So, the product home will be in a directory buy the pages of the articles of this product will be in a subdomain. What do you think about this solution? Beyond that the SEO migration would be fine, 301s, etc, can bring us difficulties in the rankings or the change can be done without any consideration? Thanks very much! Agustin
Intermediate & Advanced SEO | | SEOTeamDespegar0 -
Pretty URLs... do they matter?
Given the following urls: example.com/warriors/ninjas/ example.com/warriors/ninjas/cid=WRS-NIN01 Is there any difference from an SEO perspective? Aesthetically the 2nd bugs me but that's not a statistical difference. Thank you
Intermediate & Advanced SEO | | nymbot0