I'm a noob. Keywords for new ecommerce site. Should I go for the "big boys" or start small?
-
Hey guys,
My ecommerce site sells fair trade jewelry, bags, shoes from developing countries. I used the Keyword difficulty tool and came up with a list of about 50 keywords. Should I focus on the 29%-50% difficulty keywords or go for the 50%-75%? Or a mix of both?
Thanks so much,
Adam
My list is attached in a .jpeg
-
Thank you polarking, I'll keep that in mind as I progress. Appreciate it!
-
Thanks for the reply!
-
For a brand new site, I would start out with targeting the less competitive keywords as your top priority so you will hopefully see some progress rather quickly. If you start out focusing on the highly competitive keywords, you might get discouraged since it is awfully hard to rank for competitive keywords with a brand new site. I would suggest gradually moving onto the harder and harder keywords as your site grows and establishes itself as an authority down the road. If it is not feasible to target some of your phrases with individual product pages, then I highly recommend adding a blog to the site to target these keywords. Good luck!
-
I would use all the factors you displayed in your picture. Search volume is also important, I would also check the trending graph included in the keyword tool this will help you pick the right time to start ranking for those keywords. Develop natural and clean content to support your keywords you are trying to go after
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
How come when I create a keyword list, the volume of that keyword per month is not displayed? It is only displayed once the keyword is selected.
Why do we no longer have the ability to view keywords in a list with all of its data? VdhmGmQ
Keyword Research | | solitude15577990 -
On Google Analytics under search queries, the most popular query is "(not set)", how do I find out what this is?
I am trying to discover what users are searching for and what keywords drive traffic to our site.
Keyword Research | | Sable_Group0 -
Tool for wildcard keyword suggestions
Like others, I have also been oblivious to the options which were uncovered in this article, using stars or underscores to uncover more keywords suggestions. However, I am trying to find a way to avoid the manual labour. Did any of you find a successful tool that automatically adds all the possible combinations of these wildcards to give a comprehensive lists of suggestions? I am looking for a tool that also included my country (.nl).
Keyword Research | | Entertainment0 -
Ranking Tracker-"Sorry But This Page Inaccessible". ERROR
When I try to use the on page grader and enter my URL, an error message appears stating: "Sorry But This Page Inaccessible". The URL is http://www.nyc-officespace-leader.com/commercial-space/office-space and it works fine when I enter it on my browser. Any page from this domain generates this error. Is there a bug with this tool? How would I go about tracking ranking on various keywords? I see it is possible to tag keywords, and I have done so for about 250. But I don't know how to generate a ranking report for these keywords; ideally I would like to do so filtering them by the label I have applied. Any suggestions? Thanks,
Keyword Research | | Kingalan1
Alan0 -
This page could be penalized as keyword stuffing?
Dear Mates, This sample page is http://goo.gl/kGljFX Title tag: Wondershare Video Converter Ultimate Coupon Code 30% - Buy Page Meta Desc: Wondershare Video Converter Ultimate Coupon Code 30%: Convert both Standard-Definition and High-Definition formats, super fast speed. H1: Wondershare Video Converter Ultimate Coupon Code H2: Wondershare Video Converter Ultimate Key Functions: H2: Wondershare Video Converter Ultimate Detailed Features: Could you take a look and let us an idea? Thank you Claudio
Keyword Research | | SharewarePros0 -
How to Document Keyword Research?
How do you guys document keyword research? My best idea for this is an excel document that is separated into different areas for the topics of the website. Does anyone have any examples of documenting keyword research?
Keyword Research | | qlkasdjfw0 -
Refining Keyword Research
I am looking to refine my Keyword research process. Currently I use 4 keyword tools to get volume, competition and of course other ideas. From there I try to distill it down to categories and then order on ability to drive traffic and convert. Anyone have something they can share maybe from the excel side, maybe from the tool side... something to help me make this easy and great.
Keyword Research | | EvolveDigitalLabs1