Phone Number In Meta Description
-
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site.
Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation?
Thanks,
Ruben
-
Also want to comment on 800 number vs local number. Generally for a local small business, a local phone number is preferred. And yes, we use it in the meta description, because it works!
-
You should try Local Business Schema and Geo-tagging. The your information will come up when and how you want it.
You can also geotag your location (or “Place” in Schema.org lingo) by including your geocoordinates with your LocalBusiness code.
-
Point taken. Thanks for the response. Now, I just have to get Google index the snippet with the phone number from here on out.
-
It works for some of the largest companies in the world. You're telling people that you're a legit company with nothing to hide.
Use it as a CTA and test it out!
Zappos:
name="description" content="Free shipping BOTH ways on shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" />
-
Hey Ruben,
I use our number on the meta description of our site (MarbleRenovation) and it works wonders for us. I noticed a spike in calls once we had included it.
It makes sense... People don't want to think too much nor search too hard to get what they want. If they see a number from a company that is high on page one for a term they have entered then they are likely to call it without even looking at the page. Obviously this wouldn't work for all industries but if it is advice you need, a number sometimes is enough for them.
Hope this helps amigo!
Dave
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplication in Meta Titles
Hi,
Technical SEO | | ChrisHolgate
In order to appease the Moz crawler we recently changed over 10,000 URL's in order to make our Meta Page Title less than 55 characters as it suggested. Unfortunately our rankings dropped dramatically pretty much overnight so I am getting the feeling that perhaps our titles are now just a little too concise and need elaborating on just a touch. Our competitors that rank well seem to use a small amount of keyword repetition. For example, whereas we may have:
Brother DCP-197C Inkjet Cartridges They will have:
Brother DCP-197C Inkjet Cartridges. Cheap Brother DCP-197C Ink. What are your opinions of the fact that: a) Their Title is over the 55 character figure that is suggested for displaying correctly in the SERPs.
b) The words Brother and DCP-197C are repeated in the title. The fact their title appears to be working better is almost enough to sway me but the competitors title just looks a little too spammy for me to make a sitewide change without asking some second opinions first. Cheers all!0 -
GWT Malware notification for meta noindex'ed pages ?
I was wondering if GWT will send me Malware notification for pages that are tagged with meta noindex ? EG: I have a site with pages like example.com/indexed/content-1.html
Technical SEO | | Saijo.George
example.com/indexed/content-2.html
example.com/indexed/content-3.html
....
example.com/not-indexed/content-1.html
example.com/not-indexed/content-2.html
example.com/not-indexed/content-3.html
.... Here all the pages like the ones below, are tagged with meta noindex and does not show up in search.
example.com/not-indexed/content-1.html
example.com/not-indexed/content-2.html
example.com/not-indexed/content-3.html Now one fine day example.com/not-indexed/content-2.html page on the site gets hacked and starts to serve malware, none of the other pages are affected .. Will GWT send me a warning for this ? What if the pages are blocked by Robots.txt instead of meta noindex ? Regard
Saijo UPDATE hope this helps someone else : https://plus.google.com/u/0/109548904802332365989/posts/4m17sUtPyUS0 -
Why is google not deindexing pages with the meta noindex tag?
On our website www.keystonepetplace.com we added the meta noindex tag to category pages that were created by the sorting function. Google no longer seems to be adding more of these pages to the index, but the pages that were already added are still in the index when I check via site:keystonepetplace.com Here is an example page: http://www.keystonepetplace.com/dog/dog-food?limit=50 How long should it take for these pages to disappear from the index?
Technical SEO | | JGar-2203710 -
What if meta description tag comes before meta title tag? Do the search engines disregard or penalize if the order is not title then description in the HTML?
Do the search engines disregard or penalize if the order is not title then description in the HTML? A client's webmaster is a newbie to SEO and did just this. Suggestions?
Technical SEO | | alankoen1230 -
Is it a bad that my site has the same title and description for directory listings?
I manually listed my site in a few hundred free directories, two paid directores (Joe ant $40, and dirmania $12), and 50 directories that require a reciprocal link ( I paid for a cheap service that gets around having to do the reciprocal). I made the big mistake of having the title and the description for these as the same or very close to the same...is this a huge problem? Should I have my site removed from the free directories or just let it go? I've since stopped focusing on all the directories, and considering saving up to get in Yahoo directory. Working now on getting legit and relevant links from .edu sites.
Technical SEO | | eugenecomputergeeks0 -
What can I do about missing Meta Description for category pagest etc.?
On all my campaigns I'm returning high levels of 'Missing Meta Description Tags'. The problem with fixing this is they're all for category, tag and author pages. Is there a way to add a meta description to these pages (there are hundreds) or will it not really have any ranking effect?
Technical SEO | | SiliconBeachTraining0 -
How do I 301 url's with numbers in them?
I have a number of 404 error pages showing in webmaster tools and some of the url's have numbers, % symbols, and some are pdf's. My usual 301 redirect in my htaccess file does NOT redirect these pages where the url's have special characters. What am I doing wrong?
Technical SEO | | BradBorst0