Phone Number In Meta Description

[KempRugeLawGroup]

People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site.

Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation?

Thanks,

Ruben

[vmialik]

Also want to comment on 800 number vs local number. Generally for a local small business, a local phone number is preferred. And yes, we use it in the meta description, because it works!

[ColinWhite]

You should try Local Business Schema and Geo-tagging. The your information will come up when and how you want it.

You can also geotag your location (or “Place” in Schema.org lingo) by including your geocoordinates with your LocalBusiness code.

[KempRugeLawGroup]

Point taken. Thanks for the response. Now, I just have to get Google index the snippet with the phone number from here on out.

[SErOb]

It works for some of the largest companies in the world.  You're telling people that you're a  legit company with nothing to hide.

Use it as a CTA and test it out!

Zappos:

name="description" content="Free shipping BOTH ways on shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" />

[david.smith.segarra]

Hey Ruben,

I use our number on the meta description of our site (MarbleRenovation) and it works wonders for us. I noticed a spike in calls once we had included it.

It makes sense... People don't want to think too much nor search too hard to get what they want. If they see a number from a company that is high on page one for a term they have entered then they are likely to call it without even looking at the page. Obviously this wouldn't work for all industries but if it is advice you need, a number sometimes is enough for them.

Hope this helps amigo!

Dave