Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Phone Number In Meta Description
-
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site.
Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation?
Thanks,
Ruben
-
Also want to comment on 800 number vs local number. Generally for a local small business, a local phone number is preferred. And yes, we use it in the meta description, because it works!
-
You should try Local Business Schema and Geo-tagging. The your information will come up when and how you want it.
You can also geotag your location (or “Place” in Schema.org lingo) by including your geocoordinates with your LocalBusiness code.
-
Point taken. Thanks for the response. Now, I just have to get Google index the snippet with the phone number from here on out.
-
It works for some of the largest companies in the world. You're telling people that you're a legit company with nothing to hide.
Use it as a CTA and test it out!
Zappos:
name="description" content="Free shipping BOTH ways on shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" />
-
Hey Ruben,
I use our number on the meta description of our site (MarbleRenovation) and it works wonders for us. I noticed a spike in calls once we had included it.
It makes sense... People don't want to think too much nor search too hard to get what they want. If they see a number from a company that is high on page one for a term they have entered then they are likely to call it without even looking at the page. Obviously this wouldn't work for all industries but if it is advice you need, a number sometimes is enough for them.
Hope this helps amigo!
Dave
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Hack In Meta Description
Hey MOZ Community, I am looking for some help in identifying where the following meta description is coming from on this home page - https://www.apins.com. I have scrubbed through the page source without being able to locate where the content is being pulled from. The website is built on WordPress and metas were updated using Yoast, but I am wondering if an installed plugin could be the culprit. On top of this, I have had a developer take a look for the "hack" and they have assured that the issue has been removed. I have submitted the URL in GSC a couple of times to be re-indexed but have not had much luck. Any thoughts would be much appreciated, the displayed description is below. The health screening plays http://buyviagraonlineccm.com/ a significant and key role in detecting potentially life-threatening illnesses such as cancer, heart ...
Technical SEO | | jordankremer0 -
Robots.txt & meta noindex--site still shows up on Google Search
I have set up my robots.txt like this: User-agent: *
Technical SEO | | RoxBrock
Disallow: / and I have this meta tag in my on a Wordpress site, set up with SEO Yoast name="robots" content="noindex,follow"/> I did "Fetch as Google" on my Google Search Console My website is still showing up in the search results and it says this: "A description for this result is not available because of this site's robots.txt" This site has not shown up for years and now it is ranking above my site that I want to rank for this keyword. How do I get Google to ignore this site? This seems really weird and I'm confused how a site with little content, that has not been updated for years can rank higher than a site that is constantly updated and improved.1 -
Sizes and numbers in friendly urls - syntax
Ok, I'm trying to establish some business rules of syntax for SEO friendly URLS. I'm doing this for an OpenCart online store which uses a SEO-url field to construct the "friendly URL's". The good news of that is I have total control over the urls' the bad news is I had to do some tricky Excel work to populate them. That all said, I have a problem with items that have sizes. This is a crafts store so many of the items are differentiated by size. Examples: Sleigh Bells, come in 1/2", 3/4", 1", 1 1/2" etc. So far Ive tried to stay away from inch mark " by spelling it out. Right now its inch but could be in. The numbers, fractions, sizes etc. create some ghastly friendly URL's. Is there any wisdom or syntax standards out there that would help me. I'm trying to avoid this: www.mysite.com//index.php?route=craft-accessories/bells/sleigh-bells/sleigh-bells-1-one-half-inch-with-loop I realize that the category (sleigh-bells) is repeated in the product name but there are several 1 1/2" items in the store. Any thoughts would be useful, even if it's links to good SEO sites that have mastered the myriad of issues with dimensions in the urls. thanks
Technical SEO | | jbcul0 -
Two Dentists, Same Address, Same Phone, Different Business Names
Hi Everyone, I've been looking into this situation for quite a while, but most posts/information on this topic seem to be from at least 1-2 years ago. I'm currently working with a dentist who just moved into the same suite as another dentist who has been working there for years. They each have the same address and same suite number, the same phone number, but each own their own respective practice and have their own patients. To make things even more complicated, the dentist that has been working there for years uses his name as a business name, while the new dentist has a business name differing from her actual name. I'm not exactly sure how to go about optimizing the new dentist's local presence, but the only thing I can think of doing is try to recommend having the suite split into Suite #-A and Suite #-B and seeing if it's possible to add a second phone number for the new dentist. Please let me know your thoughts, and if you've seen this topic come up in the past, I would love to get pointed in the right direction. Thanks for all your help!
Technical SEO | | abnovak1 -
Adding 'NoIndex Meta' to Prestashop Module & Search pages.
Hi Looking for a fix for the PrestaShop platform Look for the definitive answer on how to best stop the indexing of PrestaShop modules such as "send to a friend", "Best Sellers" and site search pages. We want to be able to add a meta noindex ()to pages ending in: /search?tag=ball&p=15 or /modules/sendtoafriend/sendtoafriend-form.php We already have in the robot text: Disallow: /search.php
Technical SEO | | reallyitsme
Disallow: /modules/ (Google seems to ignore these) But as a further tool we would like to incude the noindex to all these pages too to stop duplicated pages. I assume this needs to be in either the head.tpl or the .php file of each PrestaShop module.? Or is there a general site wide code fix to put in the metadata to apply' Noindex Meta' to certain files. Current meta code here: Please reply with where to add code and what the code should be. Thanks in advance.0 -
How to safely reduce the number of 301 redirects / should we be adding so many?
Hi All, We lost a lot of good rankings over the weekend with no obvious cause. Our top keyword went from p3 to p12, for example. Site speed is pretty bad (slower than 92% of sites!) but it has always been pretty bad. I'm on to the dev team to try and crunch this (beyond image optimisation) but I know that something I can effect is the number of 301 redirects we have in place. We have hundreds of 301s because we've been, perhaps incorrectly, adding one every time we find a new crawl error in GWT and it isn't because of a broken link on our site or on an external site where we can't track down the webmaster to fix the link. Is this bad practice, and should we just ignore 404s caused by external broken URLs? If we wanted to reduce these numbers, should we think about removing ones that are only in place due to external broken URLs? Any other tips for safely reducing the number of 301s? Thanks, all! Chris
Technical SEO | | BaseKit0 -
Multiple title and description change is considered spam?
I'm changing title and description several times throught 1-2 months... will Google penalize me? I'm worried that testing several title and description ideas would affect the site rankings on google. Anyone had a problem with that... or can i continue testing as many titles and descriptions as i want?
Technical SEO | | mosaicpro0