Templates for Meta Description, Good or Bad?
-
Hello, We have a website where users can browse photos of different categories. For each photo we are using a meta description template such as:
Are you looking for a nice and cool photo? [Photo name] is the photo which might be of interest to you.
And in the keywords tags we are using:
[Photo name] photos, [Photo name] free photos, [Photo name] best photos.
I'm wondering, is this any safe method? it's very difficult to write a manual description when you have 3,000+ photos in the database.
Thanks!
-
I really like Dana's response - it covers the primary consideration - how much time would it REALLY take to write unique Meta descriptions? If the TRUE answer is "unrealistically too much time", then a template COULD work. The trick though is addressing the issues Dana talks about.
If you only use a primary product name as the variable, you run risks. If you have a 2nd database field you have that includes some differentiation between otherwise identical products, that can help. As long as you understand total length as a consideration.
-
I think this is an excellent question. It's something that was in place where I am the in-house SEO when I came on board. After two years of kicking and screaming, I finally got buy off on doing away with the template. Here's why I didn't like it:
- It caused a lot of duplicate content problems. We have products that might be alike in every way with the exception of a microphone frequency band. Often, this information wasn't included in the product name/title, and consequently, when it was used to populate the meta description "template" we ended up with tons of duplicates.
- Problems with length. We had templated copy that worked just find for about 75% of our brands and products, but some of our brand names and products names were much longer, resulting in the templated descriptions being too long and getting truncated, totally defeating their own purpose.
- Poor user experience. Many of our competitors use templated meta descriptions, specifically Sweetwater, Musician's Friend and Guitar Center. Nearly all of their descriptions are 100% identical with the exception of products swapped in and out. From a searcher's standpoint, this kind of sucks because it doesn't tell me anything interesting about the product.
- Lost marketing opportunity - Are you really going to use the same marketing message for every single product on your site? That's a huge opportunity lost I think.
Okay, maybe if we were a huge brand like Sweetwater, it just wouldn't matter and we could get away with this because brand recognition would be strong enough to outweigh the fact that there was nothing of unique interest in the description...But, we aren't Sweetwater, so making every marketing opportunity count to us is crucial. We have about 3,000 SKUs, and a tiny marketing department. Somehow we're managing to crank out those unique descriptions just fine. 3,000 really isn't that many. If it does get to be too much, scaling this with freelancers would be extremely easy and cheap to do provided you lay down clear parameters for exactly what you want.
My advice? Take the time to add unique descriptions...oh, and forget about populating the meta keywords. You don't need to do that any more.
Hope that's helpful!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using meta keywords
Hello, I've read conflicting opinions regarding the use of meta keywords. I know Matt Cutts stated a few years ago that Google does not use them as a ranking signal but many still use them. This raises a few questions: 1. Is there any reason to still use meta keywords? 2. Isn't it just a way to let your competitors know what you're optimizing for? 3. How do other search engines treat meta keywords? Thanks!
Technical SEO | | mirel0 -
Auto generated meta description tag in Drupal
Was having issues on Drupal not autogenerating a meta description tag, but I think I have figured it out. Just to verify, would this piece of code be the meta description tag (reason I ask is b/c it looks a little different than the usual tag I have seen):
Technical SEO | | kevgrand0 -
Can Page Content & Description Have Same Content?
I'm studying my crawl report and there are several warnings regarding missing meta descriptions. My website is built in WordPress and part of the site is a blog. Several of these missing description warnings are regarding blog posts and I was wondering if I am able to copy the first few lines of content of each of the posts to put in the meta description, or would that be considered duplicate content? Also, there are a few warnings that relate to blog index pages, e.g. http://www.iainmoran.com/2013/02/ - I don't know if I can even add a description of these as I think they are dynamically created? While on the subject of duplicate content, if I had a sidebar with information on several of the pages (same info) while the content would be coming from a WP Widget, would this still be considered duplicate content and would Google penalise me for it? Would really appreciate some thoughts on this,please. Thanks, Iain.
Technical SEO | | iainmoran0 -
Is it bad to have same templates for all of my EMDs
I have been working on EMDs and they are more than 40 EMDs. All 2 KW EMDs with DA around 35 Now they all have same templates. Can it be a problem in future ? (though they don't have similar content)
Technical SEO | | Personnel_Concept0 -
Google description problem
Hi all, My website is www.ipbskinning.com I'm having a problem with how my site is appearing in google. I have this in the head of my website: <meta name='<a class="attribute-value">description</a>' content='<a class="attribute-value">Free and Custom IPB Skins for Invision Power Board.</a>'/> Yet when I google 'ipbskinning' it says: Solid Skins. 1We test all our skins in all browsers to insure that they are compatible. This ensures that your users have the best user experience. which is random text from the content of my site. Any idea why this is happening? Thanks a lot all
Technical SEO | | pezza34340 -
Will bad things happen if I cancel 301 site redirect?
Hi, please someone help! We have two identical websites, say A & B. Because of the not so good SEO establishment, site B was built and site A was 301 redirected to site B weeks ago. For some reasons, we have to reuse site A, which means we have to cancel the 301 redirection. (Sound a little crazy) So the question are: 1. Can we conduct the action? 2. If we cant, what's the reason? 3. If we can, what would be the best practice? Thanks for help in advance! Plus: we also CARE what would happen to site B if the 301 is cancelled? Will it grow healthy like a new site?
Technical SEO | | Squall3150 -
Duplicate Meta Description in GWMT
We've just discovered that there are multiple duplicate URLs indexed for a site that we're working on. It seems that when new versions of the site was developed in the last couple of years, there were new page names and URL structures that were used. All of these seem to be showing up as Duplicate Meta Descriptions in Google's WMT, which is not surprising as they are basically the same page with the same content that are just sitting on different page names/URLs. This is an example of the situation, where URL 5 is the current version. Note: all the others are still live and resolve, although they are not linked to from the current site. URL 1: www.example.com/blue-tshirts.html (Version 1 - January 2010) URL 2: www.example.com/blue-t-shirts.html (Version 2 - July 2010) URL 3: www.example.com/blue_t_shirts.html (Version 3 - November 2010) URL 4: www.example.com/buy/blue_tshirts.html (Version 4 - January 2011) URL 5: www.example.com/buy/bluetshirts.html (Version 5 - April 2011) Presumably, this is a clear case of duplicate content. QUESTION: In order to solve it, shall we 301 all of the previous URLs to the current one - ie. Redirect URLs 1-4 to URL 5? Or, should some of them be NoIndexed? To complicate matters, there is Pagination on most of them. For example: URL 1: www.example.com/blue-tshirts.html (Version 1 - January 2010) URL 1a: www.example.com/page-1/blue-tshirts.html URL 1b: www.example.com/page-2/blue-tshirts.html URL 1c: www.example.com/page-3/blue-tshirts.html URL 4: www.example.com/buy/blue_tshirts.html URL 4a: www.example.com/buy/page-1/blue_tshirts.html URL 4b: www.example.com/buy/page-2/blue_tshirts.html URL 4c: www.example.com/buy/page-3/blue_tshirts.html URL 5: www.example.com/buy/bluetshirts.html URL 5a: www.example.com/buy/page-1/bluetshirts.html URL 5b: www.example.com/buy/page-2/bluetshirts.html URL 5c: www.example.com/buy/page-3/bluetshirts.html Since URL 5 is the current site, we are going to 'NoIndex, Follow' URLs 5a, 5b and 5c, which is what we understand to be the correct thing to do for paginated pages. QUESTION: What shall we do with URLs 1a, 1b and 1c? Should we apply the same "No Index, Follow" OR should they be 301'd to their respective counterparts in 5a, 5b and 5c? QUESTION: In the same way, since URL 4 is the version just before the current live Version 5, does it make a different on whether the paginated pages (ie 4a, 4b and 4c) should be No Indexed or 301'd? Thanks in advance for all responses and suggestions, it's greatly appreciated.
Technical SEO | | orangechew0 -
Can anyone recommend a good hosting company in the UK
Hi can anyone recommend some good hosting companies in the UK as my hosting company are now considering charging for technical advice. I use some standard packages as well as a dedicated server and would be grateful if you could give me some examples on prices as well as service which includes technical service.
Technical SEO | | ClaireH-1848860