Why, my client website sudden gone down its ranking?

[Futura]

Hi Moz,

As I am shocked to see sudden drop in my client website himachalpackagetour.com sudden dropped its ranking, here I am sharing single keyword "himachal tour packages" rank = 10th into rank = 250th in Google.co.in ? How it could have happened , I didn't even touch anything with the website.

Let me tell How, Why it happened and suggest me to get it back same ranking.

Thanks in Advance.

Best,
Teginder

[Futura]

Hi @mat, But the website www.himachalpackagetour.com doesn't have any issue of drop ranking in Yahoo/Bing(india) than Google.co.in(india) WHY, Do Yahoo/Bing(india) algo work differently any rank website in their SERPs than Google.

ranking of keyword : "himachal tour packages"
Yahoo/Bing(india) :  1st page
Google.co.in(india) : Not in TOP 100 rank

Regards,
Teginder

[Futura]

Thanks @Richard, This process would definitely be going to help me a lot in order to gain some strength in the website.

[TheeDigital]

Well you're removing bad links, I would also suggest creating awesome content.

You work in the adventure and traveling industry so target bloggers who have been to your location or would be interested in going. Offer them free visits, in exchange for a review.

[Futura]

Great @mat, Now let me start doing all these until I get back the results I want.

I must inform or reply back same here , once the problem gets resolved getting same ranking.

Thank You So Much!!!

Best,
Teginder

[matbennett]

_ but could you confirm thatbuilding long term acquisition of higher quality links will be back my ranking soon_

I think it is your best bet.  I can't promise that it will work and neither can I promise that it will work quickly. However, without auditing your site, I would say that it very likely what you need.

[Futura]

Thanks again @mat for your kind help. Let me follow your advice tips and implement them to get back. It's really not easy to nail down all those crappy spammy or bad links in once, but I will have to do this all.

As you said, Removing more links doesn't fix that - sounds right , but could you confirm that building long term acquisition of higher quality links will be back my ranking soon, or I will have to do first removing those crappy spammy or bad links.

Teginder

[matbennett]

It's still relatively early days for Penguin 2.1 so it is hard to give concrete advice. However, the best approach would seem to be a familiar pattern:

1. Identify bad / low quality backlinks
2. Remove those that you can
3. Disavow those that you can't
4. Come up (and execute!) strategies for long term acquisition of higher quality links

Personally I think that #4 is where most people should be focusing most energy. I think that a lot of what looks like penalty is actually just a "correction". Links that were previously passing value no longer do, leaving sites without the authority to compete. Removing more links doesn't fix that. Obtaining new ones will.

Good luck with it. It's not easy, but the rewards are there to be had.

[Futura]

Yes, Thanks @mat you are right, it was dropped near around the update of Penguin 2.1 (#5) — October 4, 2013 and caused down my ranking. Could you please help or guide me with tips or tactics to get back on same ranking positions.

Regards,
Teginder

[matbennett]

One of the quickest ways to diagnose many sudden ranking changes is to check the Google Algorithm Change history that Dr Pete maintains here: http://moz.com/google-algorithm-change

If there have been not recent changes to the site and no external factors (big shifts in link patterns for instance) then a change in the algo is the likeliest cause of sudden change.  These can be spotted by the dates when changes occur.  Look at your traffic stats (or ranking reports if you check frequently) and try to pin down the date of the change.  Compare that with the change history page and you have a good idea of whether it was an algo change impacting you.

Doing this also gives you some good insights in to how to then deal with the traffic change. With each algorithm update we get clues as to what is going on.   Learn what you can about the update that impacted you and take lessons from that.