How to title my products?
-
Hi, really struggling with product titles. Or should I say keeping staff writing out titles.
If I sell a Coat. I would like the product titled like:
Armani Jeans Coat Green but staff are doing it like Armani Jeans Fur Hooded Coat Green.
Now I think this effects our SEO efforts as how likely are people to search for the Fur Hooded coat part? Yes we might hit the numbers of the small search but is it really worth it?
Would it not be best put this Fur Hooded part in the short description and long description?
I am trying to make my SEO titles and meta descriptions consistant for 1 product. But find it hard writing out Fur Hooded in the Meta Title when I know numbers will be minimal?
The SEO titles or the product titles are effectively links on the website for each product. So hold more weight and the product titles act as the H1 titles on the product page itself.
Surely we would be best using Armani Jeans Coat Green rather than such a long, obscure title that will gain very little search?
Whats best way to approach this issue? As we can have products titled like: Creative Recreation Kaplan Patent Leather/Snake Trainers Charcoal. Which to me is too long, too obscure. Surely the extra detail should go in Short Description which is visible on the catelog page and keep the product titles shorted and more to the point, eg Creative Recreation Kaplan Trainers Snake Charcoal? All this Patent Leather/ business seems pointless to me?
Any ideas?
-
Thanks.
I may take that approach with Arman Jeans Coat - Red set up. As I go into next 6 months I really want to push the on-site seo and get product meta titles and descriptions bang on the money.
-
I think people are more likely to search for Red Armani Jeans Coat than Armani Jeans Coat Red, but I don't think that means you should necessarily structure your Title tag as "Red Armani Jeans Coat" - but I am more than happy to hear otherwise.
Google is always trying to understand the searcher's intent and the question they are asking irrespective of whether they write their search short or long. The question the person is asking in this example is "Where can I buy a red Armani Jeans Coat?", but that doesn't mean a web page with the Title tag "Armani Jeans Coat - Red" will not rank well for that search.
Google will understand that first and foremost they are looking for an Armani Jeans coat and not a red coat. So, by structuring a Title as "Armani Jeans Coat - Red" makes the title unique and makes it clear that the page and ultimately your site (because you will have other Armani Jeans pages) sells Armani Jeans clothing. That also fits with Google's Hummingbird update as that is looking at the breadth of the site for a search and not just individual pages that they list in their results.
I'm not sure how much my ramblings above makes sense, but I hope it helps.
Peter
-
Thanks.
I just feel that althought the longer ones are relevant as it describes product, maybe this area can be improved on and the titles made shorter whist still being long tail?
I mean, how many people search for armani jeans fur hooded coat green and how many search for armani jeans coat green?
Also do you guess recommend the colour being the first word of the product title or keep it to the end?
Red Armani Jeans Coat seems a lot more natural than Armani Jeans Coat Green? Does it even matter?
-
Hi, I agree with David's comments. All I would add is that whilst Hummingbird will give more attention to long tail searcehs that does not mean stuffing the Title tag with more words.
Best current advice re Title tags is to keep the main words at the start of the Title and keep words focussed and to a minimum where possible on the basis that the more words you have the more diluted the title is.
In the example you have given I think the Title should definitely start with "Armani Jeans Coat". To differentiate it then from other Armani Jeans coats I would make it ""Armani Jeans Coat - Fur Hooded - Green". Some would say using hyphens is not good for SEO in a Title tag, but I think it is matching SEO with readability and Hummingbird may well fit with that too.
I hope that helps,
Peter -
Hi,
Considering the Humingbird update from Google I wouldn't worry too much about which of the two ways you write the product titles, as long as you are consistent in the way you decide to write them.
Danny Sullivan from Search Engine Land Says about Humingbird:
If you type into Google:
“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.
Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.
It is always important to have the key terms in the title, just make sure you are consistent. We used to call our products names, so if I was selling a red polka dot dress, I would call it 'LaFrock (our brand) Red Polka Dot Dress - Chloe' eventually we would rank for 'Red POlka Dot dress' but our returning customers would search for 'LaFrock Chloe dress' and we started ranking for those terms as well..
Hope this helps
Dave
-
And does this article make sense and thoughts on it? As the issues he mentions are exactly what I am thinking...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for opinions on structuring meta title tags/page title/menu title/H1
Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?
Intermediate & Advanced SEO | | Brenda.Haines1 -
Putting Dates In Title Tag
Hi, I have a site were I write previews for sports match ups. I notice when I don't put the date in the title I rank much better for specific keywords. I also noticed that most people don't really put in the date when they do the search anyways, especially since google does a good job of showing the most recent pages anyways. The only reason I continue to put the date is because of this whole idea of not having page titles that are duplicate. So many of our games will be Team A vs Team B Preview, and Im worried that the term "preview" will become so repetitive that google may not like it. Any tips or ideas on how to approach this issue best? Thanks!
Intermediate & Advanced SEO | | tarafaraz1 -
Pagination on a product page with reviews spread out on multiple pages
Our current product pages markup only have the canonical URL on the first page (each page loads more user reviews). Since we don't want to increase load times, we don't currently have a canonical view all product page. Do we need to mark up each subsequent page with its own canonical URL? My understanding was that canonical and rel next prev tags are independent of each other. So that if we mark up the middle pages with a paginated URL, e.g: Product page #1http://www.example.co.uk/Product.aspx?p=2692"/>http://www.example.co.uk/Product.aspx?p=2692&pageid=2" />**Product page #2 **http://www.example.co.uk/Product.aspx?p=2692&pageid=2"/>http://www.example.co.uk/Product.aspx?p=2692" />http://www.example.co.uk/Product.aspx?p=2692&pageid=3" />Would mean that each canonical page would suggest to google another piece of unique content, which this obviously isn't. Is the PREV NEXT able to "override" the canonical and explain to Googlebot that its part of a series? Wouldn't the canonical then be redundant?Thanks
Intermediate & Advanced SEO | | Don340 -
18,000 'Title Element is too Long' Errors
How detrimental is this in the overall SEO scheme of things? Having checked 3 of our main competitors, they too seem to have similar issues... I am trying to look at a solution but it is proving very difficult! Thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
Brand in Title Tag - a Ranking Factor for Scaling Big Websites?
I'm in the middle of redesigning title tags on a large ecommerce site - approximately 9000 product pages. The old structure was -(product name/description) | (Website/Brand) So an example would be - Big League Chew - 13 oz. | Target - With 'Target' Being the site's brand and appearing on each. With Google's new Title Tag display, our title tags are too long now. Unfortunately, our Brand/Website is HUGE - over 18 characters. My question is two fold - 1. Is it OK to remove brand from the title tags of some particularly long names? Will this impact ranking? 2. Does Google look for brand in these title tags, and more specifically: brand consistency in title tags? I'd love to cut the brand out of some as the product name is the biggest click-through element by far - but I don't want to affect rankings. My 'gut' says that I should focus on clickthrough rate with title tags and cut brand where necessary. Does anyone have thoughts on this?
Intermediate & Advanced SEO | | Blenny0 -
H1 Page Title Tag Placement
I'm a little confused over the correct area to place a H1 title Tag. When I look at Wordpress templates and published Wordpress sites, it suggests placing the H1 tag within the header area. However, SEO companies and other well postioned sites place the H1 title tag at the start of the main content area. What is the correct and/or best practice for placing H1 page title tags? Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Ecommerce Duplicate Product Descriptions across 3 websites
Hi, We are an e commerce company that has our own domain but also sell the same products on eBay and Amazon. What is the feeling on the same exact descriptions being used on different platforms? Do they count as duplicate content? Will our domain be punished/penalised as our domain does not have as much authority as EBay or Amazon? We have over 5,000 products with our own hand written product descriptions. We want our website to be the main place/ have priority over the above market places. What's the best suggestion/solution? thanks,
Intermediate & Advanced SEO | | Roy19730 -
My Google title isn't showing what is entered
Help! On Yahoo and Bing, if you search "Chant Real Estate" the full title that I've entered appears in the search listings: Chant PA Real Estate | Real Estate PA | Pennsylvania: Find PA Homes for Sale But in Google it only shows "Chant PA Real Estate". This title was what the original developer used for their site and it's been almost a year now that it's been under our control. Any suggestions? The URL is www.chantre.com.
Intermediate & Advanced SEO | | gXe0