When to Use Schema vs. Facebook Open Graph?
-
I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices.
We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity
Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?
-
Serendipitous timing - this article was posted yesterday about using mark-up, and how Open Graph and Schema.org are used, and why to use both:
Facebook Open Graph serves its purpose well, but it doesn’t provide the detailed information search engines need to improve the user experience. A single web page may have many components, and it may talk about more than one thing. Even if you mark up your content for Facebook Open Graph, schema.org provides an additional way to provide more detail about particular entities on the page.
http://searchengineland.com/schema-org-7-things-for-seos-to-consider-post-hummingbird-172163
-
I personally would use both. They way that I look at it with the OG tags is that you are controlling the consistency of the brand across platforms that you do not officially support. This is very much in my mind the same thing as making a page display correctly in older version of IE.
-
OG and Schema can live in the wild together. They are both ways to show information around the entities which they describe.
IMDB is using both OG and Schema to mark up their data:
http://www.imdb.com/title/tt1392170/ -
Thanks, Craig. Do you know if any of the OG and schema tags would duplicate or conflict? I see a lot of documentation about using one or the other, but not how to use both harmoniously.
-
Thanks Keri, interesting example. While the GE Healthcare site is more commercial in intent, I like how they've treated the share functionality using the node icon. Subtle, yet shareable
-
I haven't checked in depth, the regulations are with the FDA and they aren't the most up-to-date with social media practices! No competitors are using OG yet, but their sites are also very under-optimized.
-
This may be way over-the-top, but have you checked if OG tags would violate the regulations at all, or if they could potentially be a violation down the road? Granted, even though I haven't read the regulations, I don't think it should...but it's just something I'd double-check. I could see a potential problem if the wording is ambiguous and a competitor wants to stir up trouble for you.
-
Given that other people may share those pages, I would incorporate both OG and Schema on the site.
-
Just because you can't share doesn't mean people aren't going to share it on FB. Just yesterday, I shared http://www3.gehealthcare.com/en/Products/Categories/Accessories_and_Supplies/Adventure_Series_for_CT/Pirate_Island on FB with my friends. I don't have formal experience in this area, but did want to point that out. There was an article on slate.com about the design of these, and I went looking for more information, and found that page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this Schema? Did Test, and Shows Nothing
Hi Everyone, If you look at the first listing on https://www.google.com/search?q=tanzanite+minerals&ie=utf-8&oe=utf-8, you will see this under the listing: Mineral Class: ZoisiteLuster: VitreousChemical Formula: Ca<sub>2</sub>Al<sub>3</sub>(SiO<sub>4</sub>)<sub>3</sub>(OH)Crystal System: OrthorhombicI tried to run a test against the page and it shows no schema. How are they doing this as we would love to provide the same information.Thank you!
Intermediate & Advanced SEO | | vetofunk0 -
Correct Schema Markup
Hello, I've been having some markup issues and need some help. I researched what would be the best Business type and used that markup on the website. But when I check it in the testing tool I get this http://screencast.com/t/vtlfn2MNPKf It doesn't recognize the object type. Could this be an error with my website or the markup its self? Please advise Thanks
Intermediate & Advanced SEO | | Rank-and-Grow0 -
How do I get rid of my errors for Schema.org?
I put the Schema.org data on my item pages and it works great. However, when an item closes it removes the price. It showed an empty price and that causes an error. The site is now programmed to where if an item closes it removes the price component. This was done about 2 weeks ago and it is still showing a lot of errors. Any ideas?
Intermediate & Advanced SEO | | EcommerceSite0 -
How do I use public content without being penalized for duplication?
The NHTSA produces a list of all recalls for automobiles. In their "terms of use" it states that the information can be copied. I want to add that to our site, so there is an up-to-date list for our audience to see. However, I'm just copying and pasting. I'm allowed to according to NHTSA, but google will probably flag it right? Is there a way to do this without being penalized? Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup1 -
For those of you that used LINK DETOX.
Did you go ahead and remove all the TOXIC and HIGH RISK links? Just the toxic? Were you successful with the tool?
Intermediate & Advanced SEO | | netviper0 -
Using the Word "Free" in Metadata
Hi Forum! I've searched previous questions, and couldn't find anything related to this. I know the word "free" when used in email marketing can trigger spam filters. If I use the word "free" in my metadata (title tag, description, and keywords just for fun) will I be penalized in any way? Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
How to use Video sharing sites for SEO ?
How to use Video sharing sites for SEO ? There are many video sharing sites like Youtube,vimeo,flickr ect .How to use them properly for boosting ranking of a web site using videos.as i can see only youtube and vimeo can add url of web site in description area so how to use videos on others sites .
Intermediate & Advanced SEO | | innofidelity0 -
Using abbreviations in URL - Matching Keyword
We have a website that uses /us/, /ca/, /va/, etc for URLs of the different U.S. states. How much better is it (or is it at all better) to use /california/ or /virginia/ instead in our URLs to rank for searches that include the name of those states?
Intermediate & Advanced SEO | | Heydarian0