First Website
-
Hi Everyone,
I have just published my first website and was wondering if anybody would like to help me with some hints and tips. This is my first time branching into SEO and could really do with some help. Any feedback would be greatly appreciated.
The site address is www.theremovalistsguide.com.au which targets the furniture removal industry in Australia.
Thanks for your help.
-
Thank you for your feedback Peter
-
Hi Rob,
I'm not sure any SEO tactic can be described as the best approach. It's really more about following through on a number of elements that all focus attention on a particular web page and your site as a whole being better optimised to be found and indexed by search engines for the customers you are targeting.
That said, it is true that building backlinks to your website is still an important ranking factor in SEO, but then before you do that you need to be sure you are targeting the correct keywords for the pages on your site.
Probably a good way to start doing that is to perform analysis on the websites of your competitors and look at what keywords they are targeting and where they are drawing backlinks from. You can do that using Moz's Open Site Explorer tool. By putting in each of your competitors' websites into that you will see where they are receiving links from (so with some location you can grow some too) and what anchor text they are using which is often an indicator of the keywords they are targeting.
But on all of the above, try to keep in mind that you are optimising your website for your target customers and not search engines. A search engine is just acting as a broker in your relationship with your customer. Try to understand the mind of your customer and what they will be searching for and then check to see how competitive some other keywords may be and what search volumes are available for them.
I hope that helps,
Peter -
Thank you for that Peter, i'll make those changes. The more l read up on SEO,the more l hear that followed links are the best approach to ranking higher in the SERP's. Can you give me any advice on the best approach for this?
Thanks again for the response.
-
Thank you for that.
-
Hi Rob
Congratulations on publishing your first website.
First comment is the site looks very clean and its navigation is very clear. Whilst content is very important for a website, the look and feel of the site needs to engage you to browse and read, which I think your site does. That is an important aspect of SEO because the more people browse and read your site the more Google will take notice and it will help to grow the authority of your website.
In terms of other optimisation of the site, you need to do it systematically and incrementally rather than take a scatter gun approach. A planned approach to what you do will help you to grow your understanding of SEO. The Moz tools are excellent for helping you do that, plus I recommend you read Moz's Beginner's Guide to SEO which will give good foundations to your learning.
One thing I would look at changing on your site is how you have structured your Title tags. All of your pages start with your site name: "The Removalists Guide" rather than what the page is about. I would reverse the order so, for example, on the Costs page the title is something like, "How much will it cost to move home? - The Removalists Guide".
Having the main words at the start helps both people and search engines to better understand what the page is about. In deciding on a Title of what the page is about, I would try to get inside the head of the person searching and what they are looking for or the question they are asking. Hence my wording for your costs page of "How much will it cost to move home?" rather than "How much will my move cost?" You need to include the word "Home" as it is important to what your whole website is about.
Similarly, with your home page, make the Title something like, "Helping you choose the right removal company" rather than "Helping you choose the right company" - the right company for what? Whilst I understand your site is about "removalists", and that is fine as your brand name, it's not a word understood necessarily by your potential customers - at least not in my part of the world (UK) it wouldn't be.
So, I hope that gives you a good starter. I am sure you will receive some great tips from others.
All the best to you,
Peter -
Just a couple of minor things I noticed right away that often seem to come up with brand new sites - Your logo and Home link on the top bar.
The logo directs to http://www.theremovalistsguide.com.au/#, and the Home link directs to http://www.theremovalistsguide.com.au/index.html. However, your homepage is simply http://www.theremovalistsguide.com.au
This is basically 3 different versions of your homepage, which you definitely don't want. In Google Analytics, you'll eventually see traffic going through all 3 of these, which you don't want since you're splitting up page authority among all of them.
Start by linking your logo and the home button to http://www.theremovalistsguide.com.au and 301 redirect the /# and /index.html pages there too. The pictures on the left hand side also direct to the /# domain, though I imagine you'll be changing that to a different page soon anyway.
Hope that helped!
-
Rob:
If you haven't done this yet, research the keywords for your business. Make sure you use these keywords in a natural way on the pages of your website. For each page, put your main keyword in the title tag, url and H1 tag. Depending on the website platform you are using, you should be able to do this fairly easy. Make sure that you have keyword specific alt tags on all your images. Get your website listed with all the online local listing directories, especially Google places. Set up Facebook, Twitter, Google plus and Tumblr pages. Work with industry related websites to mention (citations) your business and website.
Keep in mind that all your content on your web pages and social channels need to be engaging and natural. With the launch of hummingbird, it appears that Google is looking more for themed and topic-based web pages, so give the users what you think they are looking for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink is good or bad? All of the website links were of the same type.
Backlink is good or bad? All of the website links were of the same type. Website niche - Animation and 3D Rendering Studios Backlink from - http://www.adamfrisby.com/create-home-design-and-interior-decor-in-2d-3d.html the anchor tag is image URL from one of the many images in that post.
Intermediate & Advanced SEO | | varunrupal0 -
Boost if loading website under 1 sec
Hello, Can I increase my ranking if my website loads in under 1 second ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Advice for structuring hotel website
Hey guys, I am currently setting up a hotel booking website and I'm not so sure how to structure it. I have landing pages for: 1. Cities
Intermediate & Advanced SEO | | baresound
2. Sights
3. States The main keywords are mainly "Hotels in Cityname" or "Hotels near Sightname". What would be the best SEO friendly way of structuring the url? https://hotels-example.com/hotels/cities/cityname
https://hotels-example.com/hotels/sights/sightname
https://hotels-example.com/hotels/states/statename or https://hotels-example.com/hotels/cityname
https://hotels-example.com/hotels/sightname
https://hotels-example.com/hotels/statename or https://hotels-example.com/hotels-in-cityname
https://hotels-example.com/hotels-in-sightname
https://hotels-example.com/hotels-in-statename Or are there better ways of structuring it or am I just overthinking it? I would greatly appreciate any advice and suggestions 🙂 Best, Max0 -
Home page showing some other website in cache
My website (www.kamagrauk.com) is showing www.likeyoursaytoday.com in google cache website domain further redirect to http://kamagrauknow.com/ problem :1) info:kamagrauk.com shows www.likeyoursaytoday.com2) cache:kamagrauk.com shows www.likeyoursaytoday.comwww.likeyoursaytoday.com copied content from kamagraoraljelly.mei already checked done1) changed website hosting (New Virtual private server)2) Uploaded Fresh backup of website 3) Checked header response ( DNS perfect)4) Checked language meta tag (no error)5) fetch function worked fine 6) try to remove url and readded 7) no error in sitemap8) SSL all Ok9) no crawl errorsnothing worked ....... trying to contact www.likeyoursaytoday.com but not responding backToday (23rd feb) www.likeyoursaytoday.com gone down but our cache been replaced http://www.bagnak.com/so it seems google not able to read our page but here i am attaching screen shoot which google sees everything okblocked%20resources.png cache.png crawlerror.png robots%20test.png
Intermediate & Advanced SEO | | Gauravbb1 -
Having possible problems with rankings due to development website
Hi all, I've got an interesting issue and a bit of a technical challenge for you. It's a bit complicated to explain, but please bear with me. We have a client website (http://clientwebsite.com) which we are having a hard time ranking in the past few months. Main keywords simply don't show up in Top100 searches, even though we are constantly building backlinks through Guest Posts, Citations, Media mentions, Profile links etc. Normally, we use ahrefs to look at the client's website backlinks, but just today we used Majestic to look at the backlink profile and one backlink stood out. This is a backlink from a development server (http://developmentwebsite.com) which redirects to http://clientwebsite.com
Intermediate & Advanced SEO | | zakkyg
The developers who were working on the redesign of the client website, put it up on their server and forgot to delete it.
Also, the content inside the development website is almost identical with the client website. We then checked to see if http://developmentwebsite.com is indexed.
It's not. Although, inside the robots file http://developmentwebsite.com/robots.txt there's:
User-agent: *
Allow: /
The funny (and weird thing) is that http://developmentwebsite.com/ and all development website inner pages are not indexed in Google. But if we go to http://developmentwebsite.com/inner-page, it doesn't redirect to the corresponding http://clientwebsite.com/inner-page, it's the same development website page URL and the pages even have links to the client website, but like I said, none of the pages of the development website are indexed, even though crawlers are allowed in the robots.txt's development website. In your opinion, could this be the reason why we are having a hard time to rank the client website? Second question is:
How do we approach in solving this issue?
Do we simply delete the whole http://developmentwebsite.com with all the inner pages?
Or should we do 301 redirrects on a per-page basis?0 -
Content Of Dead Websites Can be resused?
I have 2 websites. One website links are from spamy techniques (wrong guy hired) which still has massive links so I started a new website with a fresh domain. Now when the new website (only white hate methods used) has started to show positive movements I feel like its the right time to shut the other website down. Since, I have a lot of content on my first site (spamy links) can i reuse the content again on my new site after I shut down my first site?
Intermediate & Advanced SEO | | welcomecure0 -
Shell we provide dofollow outbound links from our website?
Hello, I am little confused about providing dofollow links from our website. We have a social shopping website where users can create catalog of their favorite products by bookmarking them from other websites, so our website might have thousands of outbound links. Now the confusion is whether we should have these links "nofollow" or "dofollow"? As per my understanding dofollow links will pass juice to other websites but on the other hand it might benefit us as well, sellers might come and bookmark their products for getting dofollow links. I read somewhere that if we have quality outbound links around a topic, google treats us as hub for that topic. But I am not clear if we will get this advantage only when these links are dofollow? Please help.
Intermediate & Advanced SEO | | saurabh19050 -
HTML5 one page website on-site SEO
Hey guys, If for example, I'm faced with a client who has a website similar to: http://www.symphonyonline.co.uk/ How should I proceed with the on-site optimization? Should I create new pages on the website? Should I create a blog for the site to increase my reach? Please give me your tips on how to proceed with this kind of website. Thanks.
Intermediate & Advanced SEO | | BruLee0