Blogging and ??
-
Hi,
I post 2 interesting articles every week on my website's blog.
I post about them on Tw, Fb, G+, Ln.What else is recommend (wrt to blogging & otherwise too) to improve SERP and organic traffic?
Somehow I feel this is not good enough.Somehow guest blogging is not working out, tried a couple of times.
I am a bit lost here, need some pointers.
Thank you in advance.
Best regards,
Vai -
Great inputs Gavo, Thx a ton!
-
If you are targeting decision makers of small to mid sized technology firms, it may be worthwhile also balancing an online campaign with an offline campaign (if you're not doing that already). I find a social media strategy is a great way to help SEO and get rankings, through in itself is weak in developing leads, unless done amazingly well. The reason is that most decision makers aren't actually using social media for business-related activities, they have people doing that for them, and those people aren't usually thinking about new service adds and making decisions about them. It sounds though that the purpose for your social media campaign is predominately to help SEO and drive your rankings upward, if this is the case using Facebook and Twitter would also be good for a Social Media campaign to support SEO. You will not get many sales leads from them, but they would be effective for SEO improvement.
Having said that, I find SEO always needs to also be balanced and put in a broader marketing strategy that also involves offline activities - making calls, networking, doing great work for existing clients to build client advocates. You may already be onto these things, but if not and your target market is decision makers of IT firms, these traditional forms of marketing would be additionally effective.
All the best.
-
Gavo thank you for your prompt reply
Website is optimized so this is covered.Your suggestion for communities is a great.
I will start exploring for communities on LinkedIn & Google+
Any other places?
Audience: Decision makers of Small to mid sized technology companies.Thank you.
-
Hi Val,
You may want to try finding online communities relevant to your industry that would be interested in your blog posts. If people in these communities find your posts really interesting they will share the link, which will enable a good natural linking profile.
Additionally, if you have not already, make sure that the onsite optimisation of your site is completely spot on. All efforts in blogging and social media will go to waste if you have not addressed onsite optimisation factors and done this effectively.
Good luck and hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Share Percentage - On Blog Posts
Hi everyone, I'm trying to find a way to give each post we are creating a quality status. Since bounce rate on this case isn't really a viable option (Blog Behavior) since people could stay 10 mins reading it and then go elsewhere without interacting. I'm looking for a way to focus on facebook sharing, lets say something simple like "Facebook Shares / Sessions" per each blog post, while I can have an idea on my own data, lets say my highest is 4.1% of all people that go to that post end it up sharing it. But I wonder on average what would you consider a good engagement post, what would that percentage might be? Thanks in advance.
Social Media | | JoaoCJ0 -
Trying to find a WP application (that does not require a FB application) that synchronizes website blog posts with a company facebook page
I'm not a developer and it's been about 5 years since I helped a client synchronize their wordpress blog posts with their FB page. I remember it being much simpler to do this in the past. However recently I'm noticing that all of the WP auto post applications require a Facebook application to get the synchronization to function properly.
Social Media | | RosemaryB
Is there any WP plugin available that does not require this? Something that just requires FB keys?0 -
Rel=Publisher On Business Blog
Hello! We were just wondering if we can add the Rel=Publisher on our business blog? We would like to have any of our blog posts that rank to have the small thumbnail/logo of our business similar to the way the rel=author tag works in the serps. All posts are published by our business and we would not like any of our personal pictures showing up. Any help greatly appreciated! Thank You!
Social Media | | TP_Marketing0 -
SEO wise - what is the impact of Avatar on a blog
Hi all, At the moment we are at the verge of building finally a blog. For SEO purpose I demanded that it would include social interactions with Google+, Facebook, Twitter, Youtube and some more. Especially Google+ for the authorship part. But now they come asking me if they can work with Gravatar http://www.gravatar.com/support/what-is-gravatar/ - a Globally Recognized Avatar. I never worked with it before and can't find anything if it will negatively impact SEO on authorship - but I'm still not sure. Does the Gravatar interfer with Google+ authorship?
Social Media | | Letty
I could find information about having to setup the author part in the Gravatar, but this doesn't give me the answer if this helps with Google+. If anybody has experience of can tell me / point me in the right direction it much appreciated. Or maybe having a better solutions than the Gravatar.0 -
Ghostwriting, blogging, and rel=author
Do you think it's unethical to use ghostwriting on a company's blog? Specifically, I mean hiring a writer to create content for the blog, and then publishing the content under, say, the CEO's name and using rel=author to tie it to the CEO's social identity. Does that undermine the whole idea of AuthorRank? Is it gaming the system?
Social Media | | CMC-SD0 -
How can blogging competition help SEO?
I am starting a blogging competition for my website visitors. How can I use this to help SEO to my site?
Social Media | | MartinHof0 -
Is it possible to see who have liked your blog post ?
I was wondering if you have a like button on the blog and people use it to like a post , is it possible to find out who all have liked the post ? ( there is a counter to show the number of people who have liked the post, but could not figure out who have actually clicked the like button )
Social Media | | avant_seomoz0