Is guest posting good for main link-building tactic for eCommerce site
-
Hello,
Is guest posting going to be devalued? We've been offering a guest post with one link in the body pointing towards one of our articles, and one home page link in the bio.
We're looking at doing this as the main link building strategy. Is this still a good idea now and in the future?
Thanks!
-
My pleasure any time
-
David,
I want to say that your advice and link are spot on. I'm impressed with the wisdom and accuracy of your answer!
-
Best tactic: Track branded mentions and make sure they link to the pages you want.
Other tactics: Guest posts, product reviews, relevant directories, broken link building, etc are all fine. Just don't rely on a single one. Mix it up as much as possible.
I understand the desire to rely on one tactic. Often, you find one that "works the best" so you want to keep going back to that well. Do your best to utilize all tactics, and be sure to do your best to give people a reason to link to you. Great product, great customer service or great content can all work.
-
Anytime google goes after a tactic they need to avoid collateral damage as real sites do use guest posting as well. Google would most likely only penalize profiles with heavy unbalanced use of the tactic and then discount the links from sites they felt where spammy in nature if you had a balanced quality backlink profile.
Read here for more thoughts on it - http://searchengineland.com/googles-matt-cutts-guest-blogging-best-done-in-moderation-174367
-
That's kind of my intuition too. Could you say more?
-
I would worry about using this as the main tactic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Getting Deleted for Few Days
If a link gets deleted for few days and re-appears... Will Google treat it as a "new link" or give it the same old link-age.
White Hat / Black Hat SEO | | Akshayshr0 -
Ajax Pagination on Ecommerce category pages - Good or Bad?
We have an ecommerce site. We installed an AJAX feature that when you scroll down to say, the end of 6 rows of products, it loads another page below the seam. Question is, is this good or bad for SEO? Any tests you can suggest? Thanks Ben
White Hat / Black Hat SEO | | bjs20100 -
Seeking Top Notch Marketing Company with experience in growing sites post manual penalty
Does anyone know of a company who has direct experience with growing websites AFTER a manual link penalty has been lifted? Any referrals would be great!
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Cutting off the bad link juice
Hello, I have noticed that there is plenty of old low quality links linking to many of the landing pages. I would like to cut them off and start again. Would it be ok to do the following?: 1. create new URLs (domain is quite string and new pages are ranking good and better than the affected old landing pages) and add the old content there 2. 302 redirect old landing pages to the new ones 3. put "no index" tag on the old URLs (maybe even "no index no follow"?)or it wouldn't work? Thanks in advance
White Hat / Black Hat SEO | | ThinkingJuice0 -
2 sites in one niche?
Hello, Can you be penalized for having 2 ecommerce sites in the same niche? Is there a way to do it white-hat? Please explain.
White Hat / Black Hat SEO | | BobGW0 -
Considering which agency to choose for a link building campaign is starting to seem like beating a dead horse.......
So first off, I've got to admit, I really haven't shopped around enough on SEOmoz's Recommended page. I have been doing some shopping, and have considered a few different people. The two main people that we are considering (or should I be saying 'were' right now?) is a company called Mainstreet Host. They have the best price, and when I first came into my partnership with Roseann at Uncommon Thread, she had already paid for some $1,500 trial of sorts. Our problems with these guys? Roseann says the sales guy is extremely pushy They want us to pay them a monthly fee to "optimize 11 pages, create 12 blog posts on wordpress blog, rss on homepage for fresh content, blah blah blah..." I was stuck on the fact that they want a recurring fee for a fairly small job I just looked into their ability to rank for the keyword they are targeting, and they rank #2 for a keyword difficulty score of 83. BUT, I looked into their linkbuilding and it's pretty blackhat. Several blog comments, mostly guest posts on what looked like some sore of article marketing site, and a few missing links according to opensiteexplorer.org did not say anything about link building other than a single Press Release distribution I guess my question is, is the $6,000 they want us to pay for those services actually going to get us to rank for some competitive terms? like keyword difficulty score 30 - 60? The other guys we have been considering is OrangeSoda. Right off the bat, they seem awesome, i mean just take a quick look at their site. but just like with the other company, they have a pretty dark backlink profile too. The only thing that they really have going for them is a few paid links on some sort of what appears to be semi-legitimate advertising partner based network. Google was on their too, near the bottom, which I thought was very strange, because it clearly discloses that its a paid network. They are asking $7,200 for 12 hours per week of work, in which time they will help us go through and fix any technical aspects, create a blog, and create content, as well as build a link building strategy. Should I keep shoppping??
White Hat / Black Hat SEO | | TylerAbernethy0 -
Link Quality and Anchor Text
ok I was wondering how to determine the quality of a link and if there is a way to tell that the site linking to you could be passing on penalized link juice to your site. Also i would like to know some of yalls opinion on using anchor text links in articles and blogs. Now that google seems to have taken some of its "importance" away
White Hat / Black Hat SEO | | daugherty0 -
Any e-commerce users recommend an SEO company for link building?
I manage an e-commerce site. I wanted to know if anyone has worked with an SEO company for link-building that they would recommend. I DO NOT want articled directories, bookmarks, etc.. I want real link-building from credible/related sites. If you would give me an idea of the results or the general process they use I would greatly appreciate it. Thank you in advance.
White Hat / Black Hat SEO | | inhouseseo0