Is guest posting good for main link-building tactic for eCommerce site
-
Hello,
Is guest posting going to be devalued? We've been offering a guest post with one link in the body pointing towards one of our articles, and one home page link in the bio.
We're looking at doing this as the main link building strategy. Is this still a good idea now and in the future?
Thanks!
-
My pleasure any time
-
David,
I want to say that your advice and link are spot on. I'm impressed with the wisdom and accuracy of your answer!
-
Best tactic: Track branded mentions and make sure they link to the pages you want.
Other tactics: Guest posts, product reviews, relevant directories, broken link building, etc are all fine. Just don't rely on a single one. Mix it up as much as possible.
I understand the desire to rely on one tactic. Often, you find one that "works the best" so you want to keep going back to that well. Do your best to utilize all tactics, and be sure to do your best to give people a reason to link to you. Great product, great customer service or great content can all work.
-
Anytime google goes after a tactic they need to avoid collateral damage as real sites do use guest posting as well. Google would most likely only penalize profiles with heavy unbalanced use of the tactic and then discount the links from sites they felt where spammy in nature if you had a balanced quality backlink profile.
Read here for more thoughts on it - http://searchengineland.com/googles-matt-cutts-guest-blogging-best-done-in-moderation-174367
-
That's kind of my intuition too. Could you say more?
-
I would worry about using this as the main tactic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this site buying backlinks?
dankstop.com Almost all of their links come from mainly the same few sites, and some of their links have a really high spam score.
White Hat / Black Hat SEO | | tlorenzi0 -
Thousands of links - Am I being sabatoged?!
It seems that I am being sabatoged. I have been disavowing links every month because there seems to be more and more spam links that are popping up on my site and I'm not doing ANYTHING to allow that to happen. Does anyone have any insight? A. do you think I am being sabatoged? B. Is there a way to find out who is doing it?!
White Hat / Black Hat SEO | | Veebs0 -
Why don't I outrank this site?
Hi Mozzers, I'm mystified. Why doesn't our site www.bosphorusyacht.com (ranked 15) outrank this site www.bosphorustour.com (ranked 5 and 6) for the keyword "bosphorus cruise"? Particularly for US based searches. We have far more links, shares, higher DA and PA and more related unique content on topic. Somehow they are even appearing with double listings in this search. Why is this? Am I missing something? Any ideas or suggestions appreciated.
White Hat / Black Hat SEO | | emerald0 -
I think My Site Has Been Hacked
I am working with a client and have noticed lots of 500 server errors that look very strange in their webmaster tools account. I am seeing URLs like this blog/?tag=wholesale-cheap-nfl-jerseys-free-0702.html and blog/?tag=nike-jersey-shorts-4297.html there are 155 similar pages yet the client does not sell anything like this and hasn't created these URLs. I have updated WP and all plugins and cannot find these links or pages on the site anywhere but I am guessing they are slowing the site down as GWT keeps highlighting them as errors. Has anybody had any experiences with these types of hacks and can point me in the right direction of how to clean it up properly? Ta
White Hat / Black Hat SEO | | fazza470 -
Bad link backs out of my control
I have a big concern with my website. Recently I have been combing through the back links that I have been able to find associated with my web domain. Almost half of the links- 52 links- are from kinder-host. They are from what looks like could be valid sources, like babies-r-is.com/kinder-host.com or babies.kinder-host.com/page/6 etc. but they are junk. Some of these links are from articles I've written that are ripped off and placed on these websites along with my links. Some of the sites I can't even find the link but its there somewhere. Another 40 of the links are from attracta.com and although I can tell I have links on there to my website as well, I don't even see the link on the page and it is not related to my website. It's another junk site. So, I have bad link backs and no control over it. My understanding is this is potentially very harmful to my website! What can I do about it?
White Hat / Black Hat SEO | | JAGA0 -
Site dropped suddenly. Is it due to htaccess?
I had a new site that was ranking on the first page for 5 keywords. My site was hacked recently and I went through a lot of trouble to restore it. Last night, I discovered that my site was nowhere to be found but when i searched site: mysite.com, it was still ranking which means it was not penalized. I discovered the issue to be a .htaccess and it have been resolved. My question is now that the .htaccess issue is resolved , will my site be restored back to the first page? Is there additional things that i should do? I have notified google by submitting my site
White Hat / Black Hat SEO | | semoney0 -
Advice on links after Penguin hit
Firstly we have no warnings or messages in WMT. We have racked up thousands of anchor text urls. Our fault, we didnt nofollow and also some of our many cms sites replicated the links sitewide to the tune of 20,000 links. I`m in the process of removing the code which causes this problem in most of the culprit sites but how long will it take roughly for a crawl to recalculate the links? In my WMT it still shows the links increasing but I think this is retrospective data. However, after this crawl we should see a more relevant link count. We also provide some web software which has been used by many sites. Google may consider our followed anchor text violating spam rules. So I ask, if we were to change the link text to our url only and add nofollow, will this improve the spam issue? We could have as many as 4,000 links per website, as it is a calendar function and list all dates into the future.......and we would like to retain a link to our website of course for marketing purposes. What we dont want is sitewide link spam again. Some of our other links are low quality, some are okay. However, we have lost rankings, probably due to low quality links and overuse of anchor text.. Is this the case the Google has just devalued the links algorythmically or is there an actual penalty to make the rankings drop? As we have no warnings in WMT, I feel there isnt the need to remove the lower quality links and in most cases we havent control over the link placements. We should just rectify that we have a better future linking profile? If we have to remove spam links, then that can only be a good reason to cause negative seo?
White Hat / Black Hat SEO | | xtopher660 -
Strange link backs
Hi all been looking at the keyword research tool , phrase is dog beds site at number 10 is **www.ideas-4-pets.com ** opened site explorer http://www.opensiteexplorer.org/domains?site=www.ideas-4-pets.com%2F Took at a look at linking root domains ths guy has some huge linking domains , so thought I would take a look at how they managed to get links from sites like Samsung , the UN , Php.net, Linking Root Domain Domain Authority Linking Root Domains *.parallels.com/ 97 129,927 *.php.net/ 97 201,007 *.dmoz.org/ 94 80,621 *.swsoft.com/ 92 24,586 *.samsung.com/ 89 54,125 *.oreilly.com/ 88 48,350 *.undp.org/ 88 21,578 I cant understand how he has got links off psd files or on page assets like embedded swf files. Anyone know how they are dong this , is this pure Darth Vader black hat >>??? Thanks in advance May the Google be with You
White Hat / Black Hat SEO | | jbloggs0