Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Too many 301 redirects?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Too many 301 redirects?

    Intermediate & Advanced SEO
    4
    9
    9137
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Stew222
      Stew222 last edited by

      Hey,

      My company currently has one chief website with about 500-600 other domains that all feature the same material as the chief website.  These domains have been around for about 5 years and have actually picked up some link traffic.

      I have all of these identical web-pages utilizing rel=canonical but I was wondering if I would be better served, from SEO purposes, to 301 redirect all of these sites to their respective pages on our chief website?  If I add 500 301 redirects, will the major search engines consider this to be black-hat link-building even though the sites are related and technically already feature the same content?

      For an example, the chief website is www.1099pro.com and I would 301 redirect the below sites to the chief site:

      • 1099softwarepro.com
      • 1099softwarepro.info
      • 1099softwarepro.net
      • 1099softwarepro.biz
      • 1099softwareprofessionals.com
      • 1099softwareprofessionals.info
      • ...you get the point
      1 Reply Last reply Reply Quote 0
      • Everett
        Everett @Stew222 last edited by

        Michael I don't think you will get anymore benefit from a 301 than you're getting from the cross-domain rel canonical tags that are already in place.

        However, I think the fact that you already have these cross-domain rel canonical tags i place, and that the content is identical, will make it much less likely that 301 redirecting those domains would be seen as any type of spam.

        If it were me, just so all of my users were on the same domain - and to keep the problem from getting worse over time - I would go ahead and 301 redirect the other domains, but on a page-to-page basis. In other words, each page would link directly to the page it is currently referencing as the rel canonical. This would be much better than redirecting them all to a single landing page, and would send signal that is consistent with the current one you are sending via the cross domain rel canonical.

        You might try this one domain at a time. Let the dust settle on that domain and, if all goes well, move on to the next. It may take a year to complete the project, but it might be the safest way to go.

        Alternatively, you could just continue to leave the other sites up with the cross domain rel canonical tag - but the problem is likely to just worsen over time as more people link to the other domains, and they develop their own sources of traffic via direct links, social, bookmarks, etc... outside of the SERPs.

        1 Reply Last reply Reply Quote 1
        • BlueprintMarketing
          BlueprintMarketing last edited by

          PS you have a decent thing going with your links already and you are not in a bad spot for page rank.

          | Page Authority (PA) | 53 | Domain Authority (DA) | -- | 46 |
          | MozRank (mR) | 5.94 | Domain MozRank (DmR) | 4.81 | 4.72 |
          | MozTrust (mT) | 5.83 | Domain MozTrust (DmT) | 4.51 | 4.30 |
          | Total Links | 1,635 | Total Links | 15,333 | 52,916 |
          | External Followed Links | 1,589 | External Followed Links | 10,939 | 12,132 |
          | Internal Followed Links | 39 | Linking Root Domains | 566 | 701 |
          | Linking Root Domains | 399

          |

          I would not jeopardize you have that's my $.02.

          1 Reply Last reply Reply Quote 0
          • BlueprintMarketing
            BlueprintMarketing @Stew222 last edited by

            301 redirecting is not bad at all in itself.

            It is simply a method of redirecting links. However because of the quantity of exact match sites I believe you can only put yourself in danger Google is getting and more aggressive every day I would rather sleep soundly if I were you or myself obviously. And not redirect possibly spamish websites to my main site where I do business.

            If this was not regarding 500 duplicate sites I would say go for it

            unfortunately I believe that you will open yourself up for a possible penalty from Google.

            The immense amount of duplicate or identical content that I don't know if you use Google Webmaster tools am assuming that you do but do have it set up for all 500 websites?

            That will tell you if you have a penalty.

            My thinking on this is you created a bunch of identical websites 500 of them. Whenever you make large changes to a website Google reevaluates it looks at it.

            In my opinion by 301 redirecting 500 sites page 2 page or even to homepage you're just asking for a possible Extremely bad penalty or you might get away with it I don't know but if it were me I would not do it.

            The real question is what is the chief site worth?

            would you be okay with it being penalized because you 301 redirected all of the sites?

            if the answer is this is a valuable website to me I would not risk it.

            The problem is you did something that is very far into the black hat arena I'm not judging however you want to show Google you're not going to continue to try to take advantage of any part of the search engine in order to gain rank when the parts that your talking about our exact match duplicate content that you created.

            I honestly would kill the content on the sites than 302 redirect them if you want to have the traffic from the links.

            What you said about a 301 is pretty much where the money however you're going to open yourself up to a possible penalty or even removal from Google's index which is what happens with most penalties.

            It's up to you however I would not do it.

            Best of luck to you,

            Thomas

            1 Reply Last reply Reply Quote 0
            • Alex-Harford
              Alex-Harford @Stew222 last edited by

              301 redirecting entire identical sites to different pages sounds extremely dodgy, just to the homepage was bad enough. 😉

              1 Reply Last reply Reply Quote 0
              • Stew222
                Stew222 @BlueprintMarketing last edited by

                So if 301 redirecting all of them is seen as negative, what is the best way to consolidate all of these sites?  I thought the purpose of a 301 redirect was to permanently transfer traffic from one site to another - which would mean that a 301 redirect would be the ideal method for consolidating multiple versions of an identical site.

                In essence, is there a way to gain at least some advantage from the links that these sites of garnered over time?

                BlueprintMarketing Everett 2 Replies Last reply Reply Quote 0
                • BlueprintMarketing
                  BlueprintMarketing last edited by

                  I agree with Alex on a lot of it

                  however 500 of the same website with identical content is extremely black hat

                  it would depend on how much traffic is coming from these domains? Which one of them is performing the best? There must surely be a standout hopefully if it's not a lot of traffic I would delete the content on the other domains and pray that Google is not going to penalize you. By 301 redirecting any of those sites to your current chief site used and only to lose quite a bit from Google this is something that will happen if you are using the same hosting providers or not they will consider this less than good

                  Stew222 1 Reply Last reply Reply Quote 0
                  • Stew222
                    Stew222 @Alex-Harford last edited by

                    Hey,

                    I would be redirecting each entire site to a specific page on my chief website.  Admittedly, this means that there is some precision lost because each site is a copy of the chief site but all the affiliated pages on a copy link to only one landing page on the chief site.  For instance:

                    • www.1099softwarepro.com and all affiliated pages would redirect to www.1099pro.com/software.asp
                    • www.W2Professionals.com and all affiliated pages would redirect to www.1099pro.com/prodw2pro.asp
                    Alex-Harford 1 Reply Last reply Reply Quote 0
                    • Alex-Harford
                      Alex-Harford last edited by

                      In 2011 Matt Cutts said there isn't a limit. 500-600 sounds A LOT. If I was in this situation I'd just 301 the domains that have the most traffic and best links.

                      Are you redirecting each page on the other websites to the matching page on the chief website?

                      Stew222 1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • amag

                        Would You Redirect a Page if the Parent Page was Redirected?

                        Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt

                        Intermediate & Advanced SEO | | amag
                        0
                      • Andrew_In_Search_of_Answers

                        302 > 302 > 301 Redirect Chain Issue & Advice

                        Hi everyone, I recently relaunched our website and everything went well. However, while checking site health, I found a new redirect chain issue (302 > 302 > 301 > 200) when the user requests the HTTP and non-www version of our URL. Here's what's happening: • 302 #1 -- http://domain.com/example/ 302 redirects to http://domain.com/PnVKV/example/ (the 5 characters in the appended "subfolder" are dynamic and change each time)
                        • 302 #2 -- http://domain.com/PnVKV/example/ 302 redirects BACK to http://domain.com/example/
                        • 301 #1 -- http://domain.com/example/ 301 redirects to https://www.domain.com/example/ (as it should have done originally)
                        • 200 -- https://www.domain.com/example/ resolves properly We're hosted on AWS, and one of my cloud architects investigated and reported GoDaddy was causing the two 302s. That's backed up online by posts like https://stackoverflow.com/questions/46307518/random-5-alpha-character-path-appended-to-requests and https://www.godaddy.com/community/Managing-Domains/My-domain-name-not-resolving-correctly-6-random-characters-are/td-p/60782. I reached out to GoDaddy today, expecting them to say it wasn't a problem on their end, but they actually confirmed this was a known bug (as of September 2017) but there is no timeline for a fix. I asked the first rep I spoke with on the phone to send a summary, and here's what he provided in his own words: From the information gathered on my end and I was able to get from our advanced tech support team, the redirect issue is in a bug report and many examples have been logged with the help of customers, but no log will be made in this case due to the destination URL being met. Most issues being logged are site not resolving properly or resolving errors. I realize the redirect can cause SEO issues with the additional redirects occurring. Also no ETA has been logged for the issue being reported. I do feel for you since I now understand more the SEO issues it can cause. I myself will keep an eye out for the bug report and see if any progress is being made any info outside of this I will email you directly. Thanks. Issue being Experienced: Domains that are set to Go Daddy forwarding IPs may sometimes resolve to a url that has extra characters appended to the end of them. Example: domain1.com forwards to http://www.domain2.com/TLYEZ. However it should just forward to http://www.domain2.com. I think this answers what some Moz users may have been experiencing sporadically, especially this previous thread: https://moz.com/community/q/forwarded-vanity-domains-suddenly-resolving-to-404-with-appended-url-s-ending-in-random-5-characters. My question: Given everything stated above and what we know about the impact of redirect chains on SEO, how severe should I rate this? I told my Director that I would recommend we move away from GoDaddy (something I don't want to do, but feel we _**have **_to do), but she viewed it as just another technical SEO issue and one that didn't necessarily need to be prioritized over others related to the relaunch. How would you respond in my shoes? On a scale of 1 to 10 (10 being the biggest), how big of a technical SEO is this? Would you make it a priority? At the very least, I thought the Moz community would benefit from the GoDaddy confirmation of this issue and knowing about the lack of an ETA on a fix. Thanks!

                        Intermediate & Advanced SEO | | Andrew_In_Search_of_Answers
                        0
                      • luxresorts

                        301 v/s 302 Redirection on Homepage (Multilingual)

                        Hello, Our website: http://www.luxresorts.com currently has a default 302 redirection to http://www.luxresorts.com/en. We would like to do a 301 redirection instead of a 302 to http://www.luxresorts.com. Our concern is that the site is multilingual and we wonder what effect would the 301 redirection have on search engine crawlers and how would this appear on SERP. When a search is done on Google.com, the English version of our website appears and when on Google.FR, the French version appears. Would the 301 redirection change the way our website appear on Google? Grateful if you could help us out in understanding the pros and cons/best practices for our concern. Thanks in advance. Tej Luchmun.

                        Intermediate & Advanced SEO | | luxresorts
                        0
                      • BeytzNet

                        How to 301 redirect old wordpress category?

                        Hi All, In order to avoid duplication errors we've decided to redirect old categories (merge some categories).
                        In the past we have been very generous with the number of categories we assigned each post. One category needs to be redirected back to blog home (removed completely) while a couple others should be merged. Afterwords we will re-categorize some of the old posts. What is the proper way to do so?
                        We are not technical, Is there a plugin that can assist? Thanks

                        Intermediate & Advanced SEO | | BeytzNet
                        0
                      • COEDMediaGroup

                        301 redirect with /? in URL

                        For a Wordpress site that has the ending / in the URL with a ? after it... how can you do a 301 redirect to strip off anything after the / For example how to take this URL domain.com/article-name/?utm_source=feedburner and 301 to this URL domain.com/article-name/ Thank you for the help

                        Intermediate & Advanced SEO | | COEDMediaGroup
                        0
                      • BrianAlpert78

                        Can I make 301 redirects on a Windows server (without access to IIS)?

                        Hey everyone, I've been trying to figure out a way to set up some 301 redirects to handle the broken links left behind after a site restructuring, but I can only ever find information on 2 methods that I can't use (as far as I can tell). The first method is to do some stuff with an htaccess file, but that looks like it only works on Linux-based servers. The method described for Windows servers is generally to install this IIS rewrite/redirect module and run that, but I don't think our web hosting company allows users to log directly into the server, so I wouldn't be able to use the IIS thing. Is there any other way to get a 301 redirect set up? And is this uncommon for a web hosting company to do, or do you all just run your sites on Linux-based servers or your own Windows machines? Thanks!

                        Intermediate & Advanced SEO | | BrianAlpert78
                        0
                      • Hyrule

                        Splitting one Website into 2 Different New Websites with 301 redirects, help?

                        Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂

                        Intermediate & Advanced SEO | | Hyrule
                        0
                      • CommercePundit

                        How to stop Google crawling after 301 redirect?

                        I have removed all pages from my old website and set 301 redirect to new website. But, I have verified old website with Google webmaster tools' HTML verification file which enable me to track all data and existence of pages in Google search for my old website. I was assumed that, Google will stop crawling and DE-indexed all pages after 301 redirect. Because, I have set 301 redirect before 3 months. Now, I'm able to see Google bot activity on my website with help of Google webmaster tools. You can find out attachment to know more about it. How can it possible & How Google can crawl removed pages? You can see following image to know more about it. First & Second

                        Intermediate & Advanced SEO | | CommercePundit
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.