Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Too many 301 redirects?
-
Hey,
My company currently has one chief website with about 500-600 other domains that all feature the same material as the chief website. These domains have been around for about 5 years and have actually picked up some link traffic.
I have all of these identical web-pages utilizing rel=canonical but I was wondering if I would be better served, from SEO purposes, to 301 redirect all of these sites to their respective pages on our chief website? If I add 500 301 redirects, will the major search engines consider this to be black-hat link-building even though the sites are related and technically already feature the same content?
For an example, the chief website is www.1099pro.com and I would 301 redirect the below sites to the chief site:
-
Michael I don't think you will get anymore benefit from a 301 than you're getting from the cross-domain rel canonical tags that are already in place.
However, I think the fact that you already have these cross-domain rel canonical tags i place, and that the content is identical, will make it much less likely that 301 redirecting those domains would be seen as any type of spam.
If it were me, just so all of my users were on the same domain - and to keep the problem from getting worse over time - I would go ahead and 301 redirect the other domains, but on a page-to-page basis. In other words, each page would link directly to the page it is currently referencing as the rel canonical. This would be much better than redirecting them all to a single landing page, and would send signal that is consistent with the current one you are sending via the cross domain rel canonical.
You might try this one domain at a time. Let the dust settle on that domain and, if all goes well, move on to the next. It may take a year to complete the project, but it might be the safest way to go.
Alternatively, you could just continue to leave the other sites up with the cross domain rel canonical tag - but the problem is likely to just worsen over time as more people link to the other domains, and they develop their own sources of traffic via direct links, social, bookmarks, etc... outside of the SERPs.
-
PS you have a decent thing going with your links already and you are not in a bad spot for page rank.
| Page Authority (PA) | 53 | Domain Authority (DA) | -- | 46 |
| MozRank (mR) | 5.94 | Domain MozRank (DmR) | 4.81 | 4.72 |
| MozTrust (mT) | 5.83 | Domain MozTrust (DmT) | 4.51 | 4.30 |
| Total Links | 1,635 | Total Links | 15,333 | 52,916 |
| External Followed Links | 1,589 | External Followed Links | 10,939 | 12,132 |
| Internal Followed Links | 39 | Linking Root Domains | 566 | 701 |
| Linking Root Domains | 399|
I would not jeopardize you have that's my $.02.
-
301 redirecting is not bad at all in itself.
It is simply a method of redirecting links. However because of the quantity of exact match sites I believe you can only put yourself in danger Google is getting and more aggressive every day I would rather sleep soundly if I were you or myself obviously. And not redirect possibly spamish websites to my main site where I do business.
If this was not regarding 500 duplicate sites I would say go for it
unfortunately I believe that you will open yourself up for a possible penalty from Google.
The immense amount of duplicate or identical content that I don't know if you use Google Webmaster tools am assuming that you do but do have it set up for all 500 websites?
That will tell you if you have a penalty.
My thinking on this is you created a bunch of identical websites 500 of them. Whenever you make large changes to a website Google reevaluates it looks at it.
In my opinion by 301 redirecting 500 sites page 2 page or even to homepage you're just asking for a possible Extremely bad penalty or you might get away with it I don't know but if it were me I would not do it.
The real question is what is the chief site worth?
would you be okay with it being penalized because you 301 redirected all of the sites?
if the answer is this is a valuable website to me I would not risk it.
The problem is you did something that is very far into the black hat arena I'm not judging however you want to show Google you're not going to continue to try to take advantage of any part of the search engine in order to gain rank when the parts that your talking about our exact match duplicate content that you created.
I honestly would kill the content on the sites than 302 redirect them if you want to have the traffic from the links.
What you said about a 301 is pretty much where the money however you're going to open yourself up to a possible penalty or even removal from Google's index which is what happens with most penalties.
It's up to you however I would not do it.
Best of luck to you,
Thomas
-
301 redirecting entire identical sites to different pages sounds extremely dodgy, just to the homepage was bad enough.
-
So if 301 redirecting all of them is seen as negative, what is the best way to consolidate all of these sites? I thought the purpose of a 301 redirect was to permanently transfer traffic from one site to another - which would mean that a 301 redirect would be the ideal method for consolidating multiple versions of an identical site.
In essence, is there a way to gain at least some advantage from the links that these sites of garnered over time?
-
I agree with Alex on a lot of it
however 500 of the same website with identical content is extremely black hat
it would depend on how much traffic is coming from these domains? Which one of them is performing the best? There must surely be a standout hopefully if it's not a lot of traffic I would delete the content on the other domains and pray that Google is not going to penalize you. By 301 redirecting any of those sites to your current chief site used and only to lose quite a bit from Google this is something that will happen if you are using the same hosting providers or not they will consider this less than good
-
Hey,
I would be redirecting each entire site to a specific page on my chief website. Admittedly, this means that there is some precision lost because each site is a copy of the chief site but all the affiliated pages on a copy link to only one landing page on the chief site. For instance:
- www.1099softwarepro.com and all affiliated pages would redirect to www.1099pro.com/software.asp
- www.W2Professionals.com and all affiliated pages would redirect to www.1099pro.com/prodw2pro.asp
-
In 2011 Matt Cutts said there isn't a limit. 500-600 sounds A LOT. If I was in this situation I'd just 301 the domains that have the most traffic and best links.
Are you redirecting each page on the other websites to the matching page on the chief website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects for Multiple Language Sites in htaccess File
Hi everyone, I have a site on a subdomain that has multiple languages set up at the domain level: https://mysite.site.com, https://mysite.site.fr , https://mysite.site.es , https://mysite.site.de , etc. We are migrating to a new subdomain and I am trying to create 301 redirects within the htaccess file, but I am a bit lost on how to do this as it seems you have to go from a relative url to an absolute - which would be fine if I was only doing this for the english site, but I'm not. It doesn't seem like I can go from absolute url to an absolute url - but I could be wrong. I am new to editing the htaccess file - so I could definitely use some advice here. Thanks.
Intermediate & Advanced SEO | | amberprata0 -
Default Wordpress 301 Redirects of JS and CSS files. Bad for SEO & How to Fix?
Hi there: We are developers with some digital marketing expertise, but a current issue has us perplexed. An outside SEO firm has asked us to clean up a large number of 301 redirects. Most of these are 'default' Wordpress behavior that relate to calling the latest version of a JS or CSS file. For instance, a JS file is called with this: https://websitexyz.com/wp-includes/js/wp-embed.min.js?ver=4.9.1 but ultimately redirects to this: https://websitexyz.com/wp-includes/js/wp-embed.min.js. We are being asked to prevent the redirect from happening by, presumably, calling the ultimate file to begin with. The issue is that, as far as we know, there's no easy way to alter WP behavior to call the ultimate file to begin with. Does anyone have any thoughts on this? Thanks.
Intermediate & Advanced SEO | | Daaveey0 -
Images Returning 404 Error Codes. 301 Redirects?
We're working with a site that has gone through a lot of changes over the years - ownership, complete site redesigns, different platforms, etc. - and we are finding that there are both a lot of pages and individual images that are returning 404 error codes in the Moz crawls. We're doing 301 redirects for the pages, but what would the best course of action be for the images? The images obviously don't exist on the site anymore and are therefore returning the 404 error codes. Should we do a 301 redirect to another similar image that is on the site now or redirect the images to an actual page? Or is there another solution that I'm not considering (besides doing nothing)? We'll go through the site to make sure that there aren't any pages within the site that are still linking to those images, which is probably where the 404 errors are coming from. Based on feedback below it sounds like once we do that, leaving them alone is a good option.
Intermediate & Advanced SEO | | garrettkite0 -
Is it safe to 301 redirect old domain to new domain after a manual unnatural links penalty?
I have recently taken on a client that has been manually penalised for spammy link building by two previous SEOs. Having just read this excellent discussion, http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience I am weighing up the odds of whether it's better to cut losses and recommend moving domains. I had thought under these circumstances it was important not to 301 the old domain to the new domain but the author (Lewis Sellers) comments on 3/4/13 that he is aware of forwards having been implemented without transferring the penalty to the new domain. http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience#jtc216689 Is it safe to 301? What's the latest thinking?
Intermediate & Advanced SEO | | Ewan.Kennedy0 -
Can I make 301 redirects on a Windows server (without access to IIS)?
Hey everyone, I've been trying to figure out a way to set up some 301 redirects to handle the broken links left behind after a site restructuring, but I can only ever find information on 2 methods that I can't use (as far as I can tell). The first method is to do some stuff with an htaccess file, but that looks like it only works on Linux-based servers. The method described for Windows servers is generally to install this IIS rewrite/redirect module and run that, but I don't think our web hosting company allows users to log directly into the server, so I wouldn't be able to use the IIS thing. Is there any other way to get a 301 redirect set up? And is this uncommon for a web hosting company to do, or do you all just run your sites on Linux-based servers or your own Windows machines? Thanks!
Intermediate & Advanced SEO | | BrianAlpert780 -
How to set up 301 redirect for URL with question mark
I have encountered some issue with 301 redirect and htaccess file. I need to redirect the following url: http://www.domain.com/?specifications=colours/page/3 to: http://www.domain.com/colours The 301 redirect command I wrote in htaccess file is as follow: Redirect 301 /?specifications=colours/page/3 http://www.domain.com/colours And it doesn't work at the moment. What is the correct way to set up 301 redirect here? Your help will be sincerely appreciated!
Intermediate & Advanced SEO | | robotseo0 -
301 doesn't redirect a page that ends in %20, and others being appended with ?q=
I have a product page that ends /product-name**%20** that I'm trying to redirect in this way: Redirect 301 /products/product-name%20 http://www.site.com/products/product-name And it doesn't redirect at all. The others, those with %20, are being redirected to a url hybrid of old and new: http://www.site.com/products/product-name**?q=old-url** I'm using Drupal CMS, and it may be creating rules that counter my entries.
Intermediate & Advanced SEO | | Brocberry0 -
301 or 302 Redirects to Mobile Site
When it's detected that a mobile device is accessing the site it has the ability to redirect from www.example.com to m.example.com. Does it make more sense to employ a 301 or 302 redirect here? Google says a 301 but does not explain why (although usually I stick to "when in doubt, 301") . It seems like a 302 would prevent passing link juice to the mobile site and having mobile-optimized results also showing up in Google's index. What is the preference here?
Intermediate & Advanced SEO | | SEOTGT0