How do I print off Google Adwords Certification certificate through Google Partners?
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Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
one modified broad and one exact. ADGR1:
Paid Search Marketing | | pupazzoinfame
+red +cat +buy
+red +cat
+red +cat for +sale ADGR2:
[red cat]
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[red cat for sale] Am i bidding agains myself without negative kws?2 -
When to switch off AdWords ads in your channel mix?
My question is actually Inspired by that very good article: https://moz.com/blog/google-organic-clicks-shifting-to-paid that I read this morning. Present situation: For a specific and valuable non-branded keyword combination (2-3 words) we rank: Google Adwords: position 1 Local Pack (with maps): position 1 Organic Search: position 3-5, lately more 5-6 Question?: Is it still worth having AdWords ads or not there? How to evaluate if we could do without AdWords? Any algorithm, experiment, thought that would help find out? We know our average cost per lead for the different channels. Just to leave away AdWords ads for a certain time is not really an option nor would that statistically mean anything, i.e. if we skip AdWords and have the same number of leads after that and compare it with the months before (with AdWords) that could also be due to other reasons (seasonal aspects, etc.). Put in other words: if we skip AdWords people would still click (more) on our other two search results (local & organic). I am not sure if the additional leads coming from AdWords outweigh the cost we have for that. Would love to know your thoughts about that. Thanks a lot for your input in advance. Cheers, Cesare
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Intermediate Adwords Course
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How to access bing adwords?
Hi Guys, One of my friend using bing adwords, he want to give me user access for that account for that i have create one microsoft outlook mail like abcd@outlook.com, now he has given access to me but confuse how to access the account? Is this a url - http://advertise.bingads.microsoft.com/en-us/sign-up ? Thanks! Dev
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I have questions related Google adwords. 1. I want to use Google adwords code, remarketing and Google analytics code.Site is in OSCommerce and php based.Which thing I can use and how can I set my settings so that none of the stuff is affected by each other. 2. We are selling tours and want to track sales for our site.How can we use Google>tools>conversions to track sales?Settings and code help required.I know Google help Center link but not getting it.
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We have one keyword that brings our site the most visitors. This keyword is the brand name we carry. We have several years of tracking it in Adwords. For some extended time, this keyword [exact match] has averaged 19 cents per click, 2.7 average position, 4.5% click through, and a quality score of 7/10. We wanted more clicks. We could think of what was needed to increase the quality score. Sure, we could change the meta tag title and the adwords title to be the same as the single word keyword, but this would be less informative. We decided to keep these titles as phrases which include the brand name. First change we made: we increased the bid. After all, it was profitable for the two ads above us, right? We increased our bid from .50 to $1.50. Effect? Average position increased to 2.3 from 2.7. Click through increased from 4.5% to 4.9%. Cost per click went from .19 to .51. The incremental cost for each sale was......well really really high.....this didn't work. (oh, we rank #2 organically. Our organic CTR dropped from 3.2% to 2.9% with this change as well) Reversed back to where we were and decided to focus on the quality score. We realized that the keyword was part of an add group with about 20 other keywords. This word was important.....lets put it in it's own ad group. We then made an "exact" copy of the ad and started up a new ad group. Paused the old keyword. We very quickly realized that the quality score on this "same" keyword was now 4/10. That was odd....lets give it a few days......quality score drops to 3/10 and no longer qualifies for first page. What was different we wondered? AH! We capitalized the first letter of the word. Changing this took the quality score up to 6/10 instantly. hmmm, we thought capitalization didn't matter? Seems it did. We now wait to see where the quality score goes. Saga to continue....
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Adwords how to's and tools
Hi mozzers. I have questions. 1. Can you Share tools for google and msn adwords,example templates,etc.. 2. Any project Management Software or Template for ppc 3. The Best Book from A to Z about ppc advertisement 4. Share your MOS Importanz Stepps to Build really competitive campaign and to Be Number 1 on pair Search results. Thanks
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