Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword research tools
-
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it.
Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource?
Thanks.
-
Sarah,
I have been using this tool: www.spyfu.com , specifically their recon files application to do competitive key word research. Once I extract key words form this report I use their Keyword smart search tool.
Hope this helps,
Ron
-
Hey Sarah,I can't speak for everyone, but I know and am hearing a lot of frustrations in using the new Google Keyword Planner. It's arduous and doesn't seem as flexible compared to the old Keyword Tool you mention, and we're all become so used to. Per Bings Keyword Tool, we have used it before, but I agree with Peter and his comments in that search is now going to be continuing this new direction of "relevance" for personalized search. Yes, keywords are still very important, but the data being provided these days is creating more headaches than solutions.
We look at Google Keyword Planner (still getting used to it) and Bing as well. We haven't used WordTracker in over a year, so per how they are working these days is a bit beyond me. They have been around a long time, so as long as they can update their platform to support the new Google search shifts, then keep with them. If they are not, then that is an issue and the data then becomes tainted. Google will be our go-to keyword research tool unless something else emerges.
Cheers! - Patrick
PS - We've been trying out a new approach where we are comparing sites' anchor text link profile for the competitors of the clients we work for. This somewhat helps us understand what they are wanting to rank for and then we go from there.
-
He didn't even mention the tool. I just connected the dots. It's a component of their overall suite of tools. Aside from hosting the event, there was no self-promotion.
As for the rest of your response, my sentiments exactly. I feel reassured that I'm thinking about this correctly. I came up with a system using a variety of sources, including common sense, looking at competitors, Google Keyword Planner, Wordtracker, and Bing. I still need to tweak my process, but when I heard that it kinda deflated me because I really like the tool.
Our internal data isn't really helpful because we don't have much traffic now for what I'll be optimizing for. I'm basically on the ground level of what's going to be a re-launch. Presumably over time afterward, I'll have better insight.
And yes, that definitely helps. Thanks!
-
Hi Sarah
I would always be concerned at hearing a company dissing another company in a public event. I have never used Wordtracker personally, but with a long track record as it has I wouldn't dismiss it. Also, in the latest search environment I think information giving you insight and context would probably be quite useful.
What examples did the company who hosted the event give that their tool was better?
The problem with any keyword research tool for search now, the data is not going to be as rich as it was. Also, with personalised search how do you measure what is 'normal'? Bing will give you search data yes, and most tools I think use that data. So if you keep in mind that the numbers are not the same as you will get with Google they will at least give you an idea of the higher volume keywords in proportion to those that are likely to be less. By using that data alongside other metrics and competitive analysis, you have a better chance than having none.
If there is a silver bullet tool out there I would be delighted to know about it.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a bad idea to hyphenate keywords?
Hello, my understanding was that Google reads hyphens in keywords as spaces, but if that's accurate how come keywords with hyphens that I research with Keyword Explorer — for instance, hospital-acquired infections — rank lower when I include the hyphen? If the hyphen hurts SEO, do I have to remove them all from the blog or page in question? Removing hyphens means a blog or page will have punctuation errors, which is irritating to an editor, but I don't want to sacrifice the effectiveness of keywords, either. Thanks, in advance, for your response!
Keyword Research | | SallieJ0 -
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
Focus Keyword
Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like the about us page. We have webpages for every location in the UK - Would it be helpful if the location webpages had a focus keyword also? Just to note that I am using Yoast on Wordpress. Many thanks,
Keyword Research | | SMCCoachHire
Aqib0 -
Price Comparison Website And Keywords
I run a price comparison website for a small niche at http://cdkeyprices.com I am targeting keywords for the specific products I am comparing the price/merchants on. On a typical page I would have a price column, product name, the merchant and a buy button. Buy button is affiliate linked to the merchant. The product name in the product column is the name from the actual website I am tracking. As such, my keyword was appearing sometimes up the 30 times. I've took it down some months ago but was wondering if this was a bad move. I was concerned Google would think I was stuffing the keyword. I've only just gotten into SEO the past few months so was not able to see any changes. Should i put the product column back up or would it be considered over optimization?
Keyword Research | | MrPenguin0 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | | SnapComms1 -
Best tool to check keyword ranks in bulk
What is the most accurate tool to check the current ranking of keywords in bulk and download the report via CSV/Excel? Any input would be appreciated.
Keyword Research | | inhouseseo0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0 -
Adding qualifiers to keywords?
I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?
Keyword Research | | staingurus0