Keyword Duplication in the title
-
Hello,
I read on this great SEO Blueprint Article here that you don't want to duplicate any words in the title tag, even one duplicate.
But what if your branding and keywords both have the same word in it.
For example, making the title here like this:
NLP Training and Certification Center | NLP and Coaching Institute
which is 66 characters by the way.
Your thoughts on the duplicate word "NLP"?
-
Hey Federico,
Actually Yes, the word "NLP" will be used twice per title on MANY many title tags of the site. I'm concerned. Some future titles are:
NLP Practitioner Certification Training | NLP and Coaching Institute
NLP Master Practitioner Training | NLP and Coaching Institute
NLP Hypnosis Certification Training | NLP and Coaching Institute
NLP Articles | NLP and Coaching Institute
-
My 2 cents:
Nothing to worry about. You won't repeat the word on EVERY page on your site. You are just doing it in the homepage. Plus, using the brand in all the other pages, will give Google (and others) a clue about the brand name:
Index: NLP Training and Certification Center | NLP and Coaching Institute
2nd Page: 2nd page | NLP and Coaching Institute
etc.Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking for Keyword
Hi, In the last couple months my client has dropped for several main keyword (not all but some). I suspect this has to do with algorithm updates in March. I am trying to better target the site for this keyword as I discovered it is only mentioned in the home page title on their site at this time. The homepage did not have a good H1 tag, so I added the keyword to that as well. It's in the menu and item page meta descriptions (ecommerce site) and I added it to the homepage meta description. I also suggested to the client that we place it and variants of it in various places throughout the site (where it makes sense). I have a couple questions: Is having an H1 tag at the bottom of the page a concern? It's there because there are various product banners and other information at the top and I didn't want to disrupt the flow of the site. It is above the footer of the page. Does there need to be text underneath? -Is there anything else I can do to improve my rankings for this keyword? I haven't really dealt with this before and any input is appreciated. I also suggested they should try to improve their site overall with more descriptive product descriptions and trying to get backlinks from vendors and relevant contacts.
White Hat / Black Hat SEO | | AliMac260 -
Internal Links & Possible Duplicate Content
Hello, I have a website which from February 6 is keep losing positions. I have not received any manual actions in the Search Console. However I have read the following article a few weeks ago and it look a lot with my case: https://www.seroundtable.com/google-cut-down-on-similar-content-pages-25223.html I noticed that google has remove from indexing 44 out of the 182 pages of my website. The pages that have been removed can be considered as similar like the website that is mentioned in the article above. The problem is that there are about 100 pages that are similar to these. It is about pages that describe the cabins of various cruise ships, that contain one picture and one sentence of max 10 words. So, in terms of humans this is not duplicate content but what about the engine, having in mind that sometimes that little sentence can be the same? And let’s say that I remove all these pages and present the cabin details in one page, instead of 15 for example, dynamically and that reduces that size of the website from 180 pages to 50 or so, how will this affect the SEO concerning the internal links issue? Thank you for your help.
White Hat / Black Hat SEO | | Tz_Seo0 -
Duplicate content site not penalized
Was reviewing a site, www.adspecialtyproductscatalog.com, and noted that even though there are over 50,000 total issues found by automated crawls, including 3000 pages with duplicate titles and 6,000 with duplicate content this site still ranks high for primary keywords. The same essay's worth of content is pasted at the bottom of every single page. What gives, Google?
White Hat / Black Hat SEO | | KenSchaefer0 -
How do i check content is fresh or duplicate?
Hello there, As per google we need Fresh content For our website, i have content writer, but if i want to check it is duplicate before Submitting any where , Then How can i check ?? please any body let me know. Thanks,
White Hat / Black Hat SEO | | poojaverify060 -
Two sites, heavily cross linking, targeting the same keyword - is this a battle worth fighting?
Hi Mozzers, Would appreciate your input on this, as many people have differing views on this when asked... We manage 2 websites for the same company (very different domains) - both sites are targeting the same primary keyword phrase, however, the user journey should incorporate both websites, and therefore the sites are very heavily cross linked - so we can easily pass a user from one site to another. Whilst site 1 is performing well for the target keyword phrase, site 2 isn't. Site 1 is always around 2 to 3 rank, however we've only seen site 2 reach the top of page 2 in SERPs at best, despite a great deal of white hat optimisation, and is now on the decline. There's also a trend (all be it minimal) of when site 1 improves in rank, site 2 drops. Because the 2 sites are so heavily inter-linked could Google be treating them as one site, and therefore dropping site 2 in the SERPs, as it is in Google's interests to show different, relevant sites?
White Hat / Black Hat SEO | | A_Q0 -
Should i rank for one tail keyword or long tail keywords
Hi guys, for example i run a coupon site and would like to rank for the brand keyword ASOS, should i just rank for the long tail keywords for example "ASOS discount code" instead of just "ASOS"? even the traffic for ASOS itself is MUCH higher than ASOS discount code? And the relevancy of ranking at "ASOS" is fine too because is somehow relevant? would ranking long tail helps with one tail keyword too? And assuming that i am already on the second page for the keyword "ASOS" and knowing is not hard to be page one. should i just rank the one keyword?
White Hat / Black Hat SEO | | andzon0 -
Would it be a good idea to duplicate a website?
Hello, here is the situation: let's say we have a website www.company1.com which is 1 of 3 main online stores catering to a specific market. In an attempt to capture a larger market share, we are considering opening a second website, say www.company2.com. Both these websites have a different URL, but offer the same products for sale to the same clientele. With this second website, the theory is instead of operating 1 of 3 stores, we now operate 2 of 4. We see 2 ways of doing this: we launch www.company2.com as a copy of www.company1.com. we launch www.company2.com as a completely different website. The problem I see with either of these approaches is duplicate content. I think the duplicate content issue would be even more or a problem with the first approach where the entire site is mostly a duplicate. With the second approach, I think the duplicate content issue can be worked around by having completely different product pages and overall website structure. Do you think either of these approaches could result in penalties by the search engines? Furthermore, we all know that higher ranking/increased traffic can be achieved though high quality unique content, social media presence, on-going link-building and so on. Now assuming we have a fixed amount of manpower to provide for these tasks; do you think we have better odds of increasing our overall traffic by sharing the manpower on 2 websites, or putting it all behind a single one? Thanks for your help!
White Hat / Black Hat SEO | | yacpro130 -
Is this a duplicated content?
I have an e-commerce website and a separated blog hosted on different domains. I post an article on my blog domain weekly. And I copy the 1st paragraph (sometimes only part of it when it's too long) of the article to my home page and a sub-catalog page. And then append it by anchor text "...more" which linked to the article. 1. Is that digest (1st paragraph) on my e-commerce site deemed as duplicated content by Google? Any suggestion? 2. In the future if I move the blog under the e-commerce website would it make any different with regards to this issue? Thanks for your help!
White Hat / Black Hat SEO | | LauraHT0