Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. White Hat / Black Hat SEO
    4. Disavow links leading to 404

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Disavow links leading to 404

    White Hat / Black Hat SEO
    3
    7
    2305
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MickEdwards
      MickEdwards last edited by

      Looking at the link profile anchor text of a site i'm working on new links keep popping up in the reports with let's say very distasteful anchor text.  These links are obviously spam and link to old forum pages for the site that doesn't exist any more, so the majority seem to trigger the 404 page.

      I understand that the 404 page (404 header response) does not flow any link power, or damage, but given the nature and volume of the sites linking to the "domain" would it be a good idea to completely disassociate and disavow these domains?

      1 Reply Last reply Reply Quote 0
      • ClaudioHeilborn
        ClaudioHeilborn @MickEdwards last edited by

        Unfortunately we usually appear to learn more from huge problems than from nice and successful experiences...

        That’s the massive profit on sharing; we can profit from others experience!

        Cheers

        [URL]]([URL=http://imgur.com/yhmjs1P][IMG]http://i.imgur.com/yhmjs1P.jpg[/IMG][/URL])

        1 Reply Last reply Reply Quote 0
        • MickEdwards
          MickEdwards @ClaudioHeilborn last edited by

          thanks. You've confirmed my thoughts on doing a thorough spring clean.

          ClaudioHeilborn 1 Reply Last reply Reply Quote 1
          • Chris.Menke
            Chris.Menke @ClaudioHeilborn last edited by

            Thanks for the info.

            1 Reply Last reply Reply Quote 1
            • ClaudioHeilborn
              ClaudioHeilborn last edited by

              Hi Michael / Chris

              In this case, unfortunately I have a harsh experience which makes me differ with Chris´s experience; I would definitely go forward with disavowing if you are really interested on making clear for Google that you do not value those links, even if they point to non-existing urls

              A couple of years back we had a client (and still have it) with a huge hack that produced thousands of links pointing to pages of our client´s hacked domain. We even suspected of a “black hat” maneuver to make damage to our client´s SEO through this procedure.

              We had a hell of a problem letting Google understand that those links where empty and pointed to a 404, even after we deleted all the content and the urls didn´t exist anymore... strange behavior still happened from time to time and until the appearance of disavow tool….unexpectedly Google re indexed those links, even that they pointed already for YEARS to nonexistent 404 urls

              I would take the time and disavow if you are really interested on Google not indexing those links.

              I hope you can profit from this experience.

              Cheers to you both, form sunny southern Spain!

              Chris.Menke MickEdwards 2 Replies Last reply Reply Quote 3
              • MickEdwards
                MickEdwards @Chris.Menke last edited by

                Thanks Chris.  Yes I agree no harm.  To be honest this is in the mix of getting Partial Matches: Unnatural links to your site—impacts links       "...so for this incident we are taking targeted action on the unnatural links..."

                I don't totally subscribe to Google just removing link flow from the links they refer to and that's that nothing to worry about. So in the back of my mind i'm looking at a complete purge even if not technically applicable.

                1 Reply Last reply Reply Quote 0
                • Chris.Menke
                  Chris.Menke last edited by

                  Michael,

                  Of course their's no harm in disavowing domains you're talking about (and not much time involved with doing it) but technically, those links are pointing to resources that doesn't exist and I've not heard of anyone who says they've been hurt by links pointing to non-existing resources on their domain. In fact, before we had the disavow tool, changing the url of a page with bad back links was a method used to try to avoid penalties.

                  MickEdwards 1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • ShawnW

                    Sitewide nav linking from subdomain to main domain

                    I'm working on a site that was heavily impacted by the September core update. You can see in the attached image the overall downturn in organic in 2019 with a larger hit in September bringing Google Organic traffic down around 50%. There are many concerning incoming links from 50-100 obviously spammy porn-related websites to just plain old unnatural links. There was no effort to purchase any links so it's unclear how these are created. There are also 1,000s of incoming external links (most without no-follow and similar/same anchor text) from yellowpages.com. I'm trying to get this fixed with them and have added it to the disavow in the meantime. I'm focusing on internal links as well with a more specific question: If I have a sitewide header on a blog located at blog.domain.com that has links to various sections on domain.com without no-follow tags, is this a possible source of the traffic drops and algorithm impact? The header with these links is on every page of the blog on the previously mentioned subdomain. **More generally, any advice as to how to turn this around? ** The website is in the travel vertical. 90BJKyc

                    White Hat / Black Hat SEO | | ShawnW
                    0
                  • NathalieBr

                    Too many dofollow links = penalty?

                    Hi. I currently have 150 backlinks, 90% of them are dofollow, while only 10% are nofollow. I recently hit position #10 for my main keyword, but now it is dropped to #16 and a lot of related keywords are gone. So I have a few questions: 1. Was my website penalized for having an unnatural backlink profile (too many dofollow links), or maybe this drop in positions is just a temporary, natural thing? 2. Isn’t it too late for making the backlink profile look more natural by building more nofollow backlinks and making it 50%/50%? Thank you!

                    White Hat / Black Hat SEO | | NathalieBr
                    0
                  • SwanseaMedicine

                    Would you disavow links that have a Moz Spam score of 5?

                    As the question suggests...

                    White Hat / Black Hat SEO | | SwanseaMedicine
                    0
                  • David-Kley

                    Should You Link Back from Client's Website?

                    We had a discussion in the office today, about if it can help or hurt you to link back to your site from one that you optimize, host, or manage. A few ideas that were mentioned: HURT:
                    1. The website is not directly related to your niche, therefore Google will treat it as a link exchange or spammy link.
                    2. Links back to you are often not surrounded by related text about your services, and looks out of place to users and Search Engines. HELP:
                    1. On good (higher PR, reputable domain) domains, a link back can add authority, even if the site is not directly related to your services.
                    2. Allows high ranking sites to show users who the provider is, potentially creating a new client, and a followed incoming link on anchor text you can choose. So, what do you think? Test results would be appreciated, as we are trying to get real data. Benefits and cons if you have an opinion.

                    White Hat / Black Hat SEO | | David-Kley
                    2
                  • howardd

                    Black Hat SEO Case Study - Private Link Network - How is this still working?

                    I have been studying my competitor's link building strategies and one guy (affiliate) in particular really caught my attention. He has been using a strategy that has been working really well for the past six months or so. How well? He owns about 80% of search results for highly competitive keywords, in multiple industries, that add up to about 200,000 searches per month in total. As far as I can tell it's a private link network. Using Ahref and Open Site Explorer, I found out that he owns 1000s of bought domains, all linking to his sites. Recently, all he's been doing is essentially buying high pr domains, redesigning the site and adding new content to rank for his keywords. I reported his link-wheel scheme to Google and posted a message on the webmaster forum - no luck there. So I'm wondering how is he getting away with this? Isn't Google's algorithm sophisticated enough to catch something as obvious as this? Everyone preaches about White Hat SEO, but how can honest marketers/SEOs compete with guys like him? Any thoughts would be very helpful. I can include some of the reports I've gathered if anyone is interested to study this further. thanks!

                    White Hat / Black Hat SEO | | howardd
                    0
                  • NurunMTL

                    Hiding content or links in responsive design

                    Hi, I found a lot of information about responsive design and SEO, mostly theories no real experiment and I'd like to find a clear answer if someone tested that. Google says: 
                    Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device
                    https://developers.google.com/webmasters/smartphone-sites/details For usability reasons sometimes you need to hide content or links completely (not accessible at all by the visitor) on your page for small resolutions (mobile) using CSS ("visibility:hidden" or "display:none") Is this counted as hidden content and could penalize your site or not? What do you guys do when you create responsive design websites? Thanks! GaB

                    White Hat / Black Hat SEO | | NurunMTL
                    0
                  • Joseph-Green-SEO

                    What means a back door link. Please explain and I will give you credit

                    Some one is asking me to do a back door link to each other, what dose it mean?

                    White Hat / Black Hat SEO | | Joseph-Green-SEO
                    0
                  • Wilkerson

                    Is it worth getting links from .blogspot.com and .wordpress.com?

                    Our niche ecommerce site has only one thing going for it: We have numerous opportunities on a weekly basis to get reviews from "mom bloggers".  We need links - our domain authority is depressing.  My concern is that these "mom bloggers" tend to have blogs that end with .blogspot.com or .wordpress.com.  How do I screen for "reviewers" that are worth getting links from and how can I make the most of the community we have available to us?

                    White Hat / Black Hat SEO | | Wilkerson
                    1

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.