How does knowing SEO benefit a consultant in social media
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Hi Mozers
I'm in the process of trying to secure a client that requires social media expertise. I want to be able to use my SEO knowledge as a benefit. I am struggling to explain in simple terms how a knowledge of SEO underpins a good Social Media campaign.
Does anyone know of any good resources I can work through to communicate this issue effectively?
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I'd say that SEO skills allow you the segment the customer base more effectively, by understanding different customer groups, what keywords they use, and how they interact with your content.
A social media campaign needs to be targeted at a particular customer segment. The deeper your understanding of that segment and their information/entertainment needs, the more effective the social media campaign will be.
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