Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why is "Noindex" better than a "Canonical" for Pagination?
-
"Noindex" is a suggested pagination technique here: http://searchengineland.com/the-latest-greatest-on-seo-pagination-114284, and everyone seems to agree that you shouldn't canonicalize all pages in a series to the first page, but I'd love if someone can explain why "noindex" is better than a canonical?
-
I guess the short answer is that Google frowns on this practice, since the pages aren't really duplicates. Since they frown on it, they may choose to simply ignore the canonical, and you'll be left with the problem. I think the general problem is that this requires a lot of extra crawling/processing on their part, so it's not that it's "black at" - it's just a pain for them.
I've typically found putting a NOINDEX on pages 2+ is more effective, even in 2014. That said, I do think rel=prev/next has become a viable option, especially if your site isn't high risk for duplicates. Rel=prev/next can, in theory, allow Google to rank any page in the series, without the negative effects of the near-duplicates.
Keep in mind that you can combine rel=prev/next and rel=canonical if you're using sorts/filters/etc. Google does support the use of rel=canonical for variants of the same search page. It gets pretty confusing and the simple truth is that they've made some mixed statements that seem to change over time.
-
The best part of adding the noindex tag is hiding the pagination pages from the search engine's search index, which will make only the highest quality pages available in the search results. This gives a signal of your website being a better one with good content. The CTR rate will be higher too.
-
Hi,
I would like to address the following part of your original query without even going to the article that you referred to:
"everyone seems to agree that you shouldn't canonicalize all pages in a series to the first page"
The reason for this is, if you canonicalize all the pages in a series to the first page, you are giving a hint to Google that only the first page is what you are concerned of and it should be indexed. With this, all the non-canonical pages will be taken out from the index which you would not want to happen especially when the content of these pages is unique.
So depending on your requirement you can opt for either a 'view all method' or 'rel=prev/next' method for your pagination requirements.
Good luck.
Best,
Devanur Rafi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to handle sorting, filtering, and pagination in ecommerce? Canonical is enough?
Hello, after reading various articles and watching several videos I'm still not sure how to handle faceted navigation (sorting/filtering) and pagination on my ecommerce site. Current indexation status: The number of "real" pages (from my sitemap) - 2.000 pages Google Search Console (Valid) - 8.000 pages Google Search Console (Excluded) - 44.000 pages Additional info: Vast majority of those 50k additional pages (44 + 8 - 2) are pages created by sorting, filtering and pagination. Example of how the URL changes while applying filters/sorting: example.com/category --> example.com/category/1/default/1/pricefrom/100 Every additional page is canonicalized properly, yet as you can see 6k is still indexed. When I enter site:example.com/category in Google it returns at least several results (in most of the cases the main page is on the 1st position). In Google Analytics I can see than ~1.5% of Google traffic comes to the sorted/filtered pages. The number of pages indexed daily (from GSC stats) - 3.000 And so I have a few questions: Is it ok to have those additional pages indexed or will the "real" pages rank higher if those additional would not be indexed? If it's better not to have them indexed should I add "noindex" to sorting/filtering links or add eg. Disallow: /default/ in robots.txt? Or perhaps add "noindex, nofollow" to the links? Google would have then 50k pages less to crawl but perhaps it'd somehow impact my rankings in a negative way? As sorting/filtering is not based on URL parameters I can't add it in GSC. Is there another way of doing that for this filtering/sorting url structure? Thanks in advance, Andrew
Intermediate & Advanced SEO | | thpchlk0 -
My "search visibility" went from 3% to 0% and I don't know why.
My search visibility on here went from 3.5% to 3.7% to 0% to 0.03% and now 0.05% in a matter of 1 month and I do not know why. I make changes every week to see if I can get higher on google results. I do well with one website which is for a medical office that has been open for years. This new one where the office has only been open a few months I am having trouble. We aren't getting calls like I am hoping we would. In fact the only one we did receive I believe is because we were closest to him in proximity on google maps. I am also having some trouble with the "Links" aspect of SEO. Everywhere I see to get linked it seems you have to pay. We are a medical office we aren't selling products so not many Blogs would want to talk about us. Any help that could assist me with getting a higher rank on google would be greatly appreciated. Also any help with getting the search visibility up would be great as well.
Intermediate & Advanced SEO | | benjaminleemd1 -
Why is rel="canonical" pointing at a URL with parameters bad?
Context Our website has a large number of crawl issues stemming from duplicate page content (source: Moz). According to an SEO firm which recently audited our website, some amount of these crawl issues are due to URL parameter usage. They have recommended that we "make sure every page has a Rel Canonical tag that points to the non-parameter version of that URL…parameters should never appear in Canonical tags." Here's an example URL where we have parameters in our canonical tag... http://www.chasing-fireflies.com/costumes-dress-up/womens-costumes/ rel="canonical" href="http://www.chasing-fireflies.com/costumes-dress-up/womens-costumes/?pageSize=0&pageSizeBottom=0" /> Our website runs on IBM WebSphere v 7. Questions Why it is important that the rel canonical tag points to a non-parameter URL? What is the extent of the negative impact from having rel canonicals pointing to URLs including parameters? Any advice for correcting this? Thanks for any help!
Intermediate & Advanced SEO | | Solid_Gold1 -
When i search for my domain name - google asks "did you mean" - why?
Hi all, I just noticed something quite odd - if i do a search for my domain name (see: http://goo.gl/LBc1lz) google shows my domain as first result, but it also asks "did i mean" and names another website with very similar name. the other site has far lower PA/DA according to Moz, any ideas why google is doing this? and more inportantly how i could stop it? please advise James
Intermediate & Advanced SEO | | isntworkdull0 -
Canonical tag + HREFLANG vs NOINDEX: Redundant?
Hi, We launched our new site back in Sept 2013 and to control indexation and traffic, etc we only allowed the search engines to index single dimension pages such as just category, brand or collection but never both like category + brand, brand + collection or collection + catergory We are now opening indexing to double faceted page like category + brand and the new tag structure would be: For any other facet we're including a "noindex, follow" meta tag. 1. My question is if we're including a "noindex, follow" tag to select pages do we need to include a canonical or hreflang tag afterall? Should we include it either way for when we want to remove the "noindex"? 2. Is the x-default redundant? Thanks for any input. Cheers WMCA
Intermediate & Advanced SEO | | WMCA0 -
Is it better "nofollow" or "follow" links to external social pages?
Hello, I have four outbound links from my site home page taking users to join us on our social Network pages (Twitter, FB, YT and Google+). if you look at my site home page, you can find those 4 links as 4 large buttons on the right column of the page: http://www.virtualsheetmusic.com/ Here is my question: do you think it is better for me to add the rel="nofollow" directive to those 4 links or allow Google to follow? From a PR prospective, I am sure that would be better to apply the nofollow tag, but I would like Google to understand that we have a presence on those 4 social channels and to make clearly a correlation between our official website and our official social channels (and then to let Google understand that our social channels are legitimate and related to us), but I am afraid the nofollow directive could prevent that. What's the best move in this case? What do you suggest to do? Maybe the nofollow is irrelevant to allow Google to correlate our website to our legitimate social channels, but I am not sure about that. Any suggestions are very welcome. Thank you in advance!
Intermediate & Advanced SEO | | fablau9 -
Google Said "Repeat the search with the omitted results included."
We have some pages targeting the different countries but with the Near to Similar content/products, just distinguished with the country name etc. one of the page was assigned to me for optimizing. two or three Similar pages are ranked with in top 50 for the main keyword. I updated some on page content to make it more distinguish from others. After some link building, I found that this page still not showing in Google result, even I found the following message on the google. "In order to show you the most relevant results, we have omitted some entries very similar to the 698 already displayed.
Intermediate & Advanced SEO | | alexgray
If you like, you can repeat the search with the omitted results included." I clicked to repeat omitted result and found that my targeted url on 450th place in google (before link building this was not) My questions are Is google consider this page low quality or duplicate content? Is there any role of internal linking to give importance a page on other (when they are near to similar)? Like these pages can hurt the whole site rankings? How to handle this issue?0 -
Canonical Tag and Affiliate Links
Hi! I am not very familiar with the canonical tag. The thing is that we are getting traffic and links from affiliates. The affiliates links add something like this to the code of our URL: www.mydomain.com/category/product-page?afl=XXXXXX At this moment we have almost 2,000 pages indexed with that code at the end of the URL. So they are all duplicated. My other concern is that I don't know if those affilate links are giving us some link juice or not. I mean, if an original product page has 30 links and the affiliates copies have 15 more... are all those links being counted together by Google? Or are we losing all the juice from the affiliates? Can I fix all this with the canonical tag? Thanks!
Intermediate & Advanced SEO | | jorgediaz0
