SEO - Why variation in Google positioning? Are we penalized?
-
Our webiste is made of 2 different parts hosted in 2 different directory on the same domain:
1. The website itself, which can be seen as a catalog.
2. A blog on WP.
Sometimes we lose 50% of our traffic and 5 to 10 days later the traffic goes up again.
When looking at position in Google it appears that when losses of traffic happen, the Google positions of pages from the website become bad. The blog pages themselves keep their good position. Suddenly after few days we find our previous good postioning and we have a good traffic again.
Here at the questions we have:
1. Why do we have variation on our Google positioning? Which parameters can influence? Bounce rate? Speed?
3. Why only the website is penalized and never the WP blog whereas they are on same domain?
If someone has experienced it before or has a idea, your expertise is welcome...
Thanks.
-
Hi Celine, How are you checking your rankings?
-
Penguin attacks rankings of the pages which ranked for searches where the links that caused the penalty were pointed. So, you could have a home page that is penalized (b/c the offending links pointed to the home page and the offending links contain high traffic terms) and some, all or none of the individual pages in the blog. The wild (temporary) fluctuations in the SERP results might be Panda related.
-
Hi,
Thanks for your answer.
The domain is not new. (2 years). Not too much link building. Frech content every day.
For example: we have a page which was first on Google research with one keyword for at least 2 years. it brings us a lot of traffic.
Suddenly the page goes down to position 49 for few days and go back to the 1st position. It happen few time since Pinguin.
Right now, we are penalized again and it lasts since 10 days now.
-
Is it quite new domain? This is quite normal for newish domains, think of it as Google testing you out and seeing where you fit best in the rankings.
Do you do much link building, updating the site with fresh content. Continual SEO work on the site will help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO: Is an equivalent of "practitioner listings" allowed for tradesmen, such as plumbers - in GMB (Google My Business)
I note practitioner listings are in place for certain professionals, so you can list your business address and then your individual name - one under a "practice listing" - the other under a "practitioner listing". As detailed here: https://whitespark.ca/blog/best-practices-for-practitioner-listings-on-google-my-business-gmb/ But can a self-employed tradesman do the same - for example a carpenter may have their workshop and be available for onsite work, so can they list their "carpentry business/brand name" and then their "personal name" they are also known by? Even if it is the same address.
Intermediate & Advanced SEO | | LukeRow0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
Does putting a Google custom search box on make Google think my users are bouncing?
I added a Google custom search box to my pages, that's doing an advanced Google search. A lot of people are using it. So users are coming to my site from a Google search, and then often performing another Google search on my site. Should I be worried that Google may interpret the resultant user behavior as a bounce or pogo-stick? Or will the fact that the second search occurred on my site, using custom search, and with advanced parameters signal to Google that this is not a dissatisfied user returning to Google? Thanks
Intermediate & Advanced SEO | | GilReich0 -
Multinational SEO
Hi all The situation: We have a .com website that is the core of our business over the last 3 years we have built this into a very sucessful brand. Customers are able to purchase products from our website and have it delivered anywhere in the world. As part of the development of our business we want to obviously rank high within serps regardless of what country our potential customer is from. We understand that we will need to translate much of our website to achieve this and that is something that we have in the pipeline. My question is more aimed at the English speaking countries and how we should optimise our website for these. For example: websitename.com.au and websitename.co.uk were initialy setup as 301 redirects to websitename.com, however, we have now set them up as their own domains which display the exact same content as the .com website. So to clarify the content on websitename.com/product1.html is also on websitename.com.au/product1.html and websitename.co.uk/product1.html What would the best way to ensure that our .com.au and .co.uk gain traction within the appropriate country? Is duplicate content still an issue? All our prices are displayed in USD will this go againts? We use US English (with a sprinkle of chinglish) as our websites copy languange should we change spelling for AU and UK? Does anyone have any case studies and or other reports I can read that may help me find the right solution for us. Thanks Danny
Intermediate & Advanced SEO | | DannyCarter0 -
Google + Local Pages
Hi, If I have a company with multipul addresses, Do I create separate Google + page for each area?
Intermediate & Advanced SEO | | Bryan_Loconto0 -
Google+ Pages on Google SERP
Do you think that a Google+ Page (not profile) could appear on the Google SERP as a Rich Snippet Author? Thanks
Intermediate & Advanced SEO | | overalia0 -
Is Google mad at me for redirecting...?
Hi, I have an e-commerce website that sells unique items (one of a kind). We have hundreds of items and the items are rapidly sold. Up till now I kept the sold items under our "sold items" section but it started to get back at me as we have more "sold" than non sold and we are having duplication problems (the items are quite similar besides to sizes etc.). What should we do? Should we redirect 100 pages each week? Will Google be upset with that? (for driving it crazy) Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
In-House SEO - Doubt about one SEO issue - Plz guys help over here =)
Hello, We wanna promote some of our software's. I will give u guys one example bellow: http://www.mediavideoconverter.de/pdf-to-epub-converter.html We also have this domain: http://pdftoepub.de/ How can we deal about the duplicate content, and also how can we improve the first domain product page. If I use the canonical and don't index the second domain and make a link to the first domain it will help anyway? or don't make any difference? keyword: pdf to epub , pdf to epub converter What u guys think about this technique ? Good / Bad ? Is there the second domain giving any value to the first domain page? Thanks in advance.
Intermediate & Advanced SEO | | augustos0