Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How relevant are citations to SEO?
-
'How much do citations help your seo in view of the direction that google seems to be headed where content is king? Should the citations not be relevant to your site?'.
-
After doing tons of local search and tons of seo for a few sites, this is what I have found.
-
Local search really helps with distribution of your targeted keyword and linking it to your business name. Therefore it helps with brand building and associating your brand to a particular keyword.
-
Local search can have no bearing on your site ranking for organic keywords. My findings: I have two sites #1 for very specific keywords (white hat only) and one has about 100 local citations and the other has 5. Keywords are both equally competitive.
Citations are great for brand building and help reinforce your keyword greatly, but the waters are quickly getting muddied as large local citation companies are starting one main local citation site and creating hundreds of mini sites they also own. This practice if forcing you to pay for their service to update local search information on tons of their mini sites or you have to waste tons of your time to fix them and most you can't fix anyway without their service or they will just take half a year to update the info or you have to submit a support ticket, which they don't answer. Their is no way to keep up with this process as more sites are being added by these companies weekly.
I found all of this out because I had one of my companies have an address change, which was #1 for local search for a specific keyword and had hundreds of local citations. Now after the address change it is on page 4. Since the large citation companies are constantly pulling data, they will pull data from one you haven't updated just yet and you start all over again as they redistribute the info to 30 more sites. I have also run into situations where it is updated in their system, but the page with the old info is archived and can't be removed without repeated contact and they never contact you back. It comes down to is the ROI worth the countless hours spent on a nearly impossible task.
My Ultimate Advice:
- Pick the top 10 citation sources most relevant to your business and make those amazing by linking to them with additional great resources. Citation companies are going to auto create more for you anyway and if you have any changes in address, url, photos etc. the clean up may be possible? Or it may still take you 100 hours to complete and still not be correct. It is a crap shoot!!
-
-
With Google powering forward to semantics, knowledge graph and entities, citations also provide the "proof" that a company is who and where is says it is.
Back this up with 5 star reviews (another authority sign to search engines) and, with blended search, your G+ Local Business Page will appear in the main SERPs with orange review stars next to it - and be presented as an authority.
If online competitors haven't optimised their listings in this way or actively obtained reviews, your entry in Google Maps will get more clicks (another SEO benefit!)
Hope this helps?
-
Thank you, hope it is of use to you.
-
Excellent answer.
-
For 'regular' SEO citation usually offer very little to no value. Most citations include a nofollow link and citation-website are often not niche specific.
Sure users might go to a local listing service like yelp and search for a business that performs the service they need or sells the product they need. But these searches are often for local businesses. If the business we're talking about is indeed a local business than they would benefit from this through Local SEO and the users searching for them through these platforms.
For a non-local business the value of citations is debatable. It doesn't hurt, but there might be better links to pursue.
-
My question was about how much do citations help SEO? Sure some may go to a citation service to find a local business.
-
Citations are very important from a local business point perspective. Citations help increase your ranking in the local search results which can result in more customers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can affiliate links benefit or hurt my seo?
I have just signed up with a company to do affiliate marketing for my site. I am now in the process of reaching out to publishers and seeing who will publish my link on their site. Is there any benefit in terms of seo for having these links, and can there be any potential downside to these links as well?
Link Building | | whiteonlySEO0 -
Does a text URL (without hyperlink) provide any SEO value?
Our clients use the link shortener of our service software to share their job offers. Sometime the job baords they post to do not allow hyperlink and thus post the url as text only. Do these url texts offer any benfits in terms of SEO?
Link Building | | rflores0 -
Backlinks from non-relevant site
There's a forum I used to participate in that allows you to include a link to your website in your signature block. I have over 500 posts in the forum so that provides a lot of backlinks to my website. However, I recently decided to remove my website link from my signature for two reasons: The forum is 95-99% dead. Hardly anyone uses it anymore. BTW, the website that houses the forum is still popular within is niche (articles, etc). Just the forum appears to be dead. The website and its forum really have no connection whatsoever to my business. I'm in a completely different niche. However, I have no idea if I've made the right decision. Will removing my signature and the backlinks hurt my site? Or will it help it since the other site really isn't related to mine? Thanks for any thoughts on this!
Link Building | | emh19690 -
Local seo + phone number ?
I read that if I want successful local SEO campaign, I should use the same phone number in all my citations. But some citations are local for UK and I do not need to write the phone code +44, others require to use the phone code since they are international. Is it bad for my local SEO using 2 different numbers (with and without phone code) and how to avoid it ?
Link Building | | digitalkiddie2 -
Warrior Forum, Is it good for seo?
The Warrior Forum just changed there membership from free to paid. They have do follow attributes but I was wondering what peoples take is on joining them for both learning and seo purposes?
Link Building | | bronxpad0 -
Best Relevant Directory submission software
Hi Guys, Is there any really good relevant directory sumbission software out there?? Or am I just wishing for too much here! There must be a good sodtware tools out there where I can submit my property website to relvant property related directories with a jit of a button! Any help of poing me in the right direction would be very helpful! Thanks! G
Link Building | | GAZ090 -
EBay listing links SEO value?
Hi guys, Our website has an eBay widget which lots of eBay users put on their listings. We are thinking of using that as a way to get links from eBay listings. However, since most eBay listings will disappear after 90 days, is this worth doing and also will Google count those links? Many thanks David
Link Building | | sssrpm0 -
SEO Triage - What matters most?
If you only had 8 hours to work on an SEO project... How would you spend your time to get the fastest results? On-page optimization, or link-building? Context: On-Page Optimization: "A" grade (SEOMOZ On-Page Report Card) Keywords: "moderately competitive" (SEOMOZ Keyword Difficulty Tool) Domain Authority: 33 (SEOMOZ Competitive Link Analysis)
Link Building | | JessicaCox0