Hey Amelia,

With CTA's, try using emotive words rather than standard words. For example:

• "Save ££££ - Call Us Now" (or "Save $$$$ - Call Us Now")
• "Paying Too Much? Call Us Now"
• "Deserve Better? Call Us Now"
• "Need Guidance? Call Us Now"
• "We Can Help - Call Us Now"

Also, don't just have the "click to call" button on the Quote page, add the button to every page so wherever a visitor is on their journey through your site, they can call you.

Make sure:

• Your CTA's stand out from the rest of the webpage
• You use boxes or circles, with a small telephone icon (for visual effect) - plain text CTA's can get lost in the page aesthetics
• They're above-the-fold - preferably positioned top right
• You split test different emotive CTA's, review results, then repeat until a successful formula is found

With Meta Titles, Desc's etc - again, use emotive words and end all messaging with "Call Us Now!" (against competitors who just fill their titles or descriptions with keywords, yours will stand out..)

Hope this helps! Good luck

Hi Fabio,

Share the page in question on G+. Indexation of G+ posts (including links) can be as quick as 1/2 hour. Also make sure the website is linked to from the clients main G+ profile as a custom link.

With Google powering forward to semantics, knowledge graph and entities, citations also provide the "proof" that a company is who and where is says it is.

Back this up with 5 star reviews (another authority sign to search engines) and, with blended search, your G+ Local Business Page will appear in the main SERPs with orange review stars next to it - and be presented as an authority.

If online competitors haven't optimised their listings in this way or actively obtained reviews, your entry in Google Maps will get more clicks (another SEO benefit!)

Hope this helps?

Hi Fabio,

Share the page in question on G+. Indexation of G+ posts (including links) can be as quick as 1/2 hour. Also make sure the website is linked to from the clients main G+ profile as a custom link.

Hey Amelia,

With CTA's, try using emotive words rather than standard words. For example:

• "Save ££££ - Call Us Now" (or "Save $$$$ - Call Us Now")
• "Paying Too Much? Call Us Now"
• "Deserve Better? Call Us Now"
• "Need Guidance? Call Us Now"
• "We Can Help - Call Us Now"

Also, don't just have the "click to call" button on the Quote page, add the button to every page so wherever a visitor is on their journey through your site, they can call you.

Make sure:

• Your CTA's stand out from the rest of the webpage
• You use boxes or circles, with a small telephone icon (for visual effect) - plain text CTA's can get lost in the page aesthetics
• They're above-the-fold - preferably positioned top right
• You split test different emotive CTA's, review results, then repeat until a successful formula is found

With Meta Titles, Desc's etc - again, use emotive words and end all messaging with "Call Us Now!" (against competitors who just fill their titles or descriptions with keywords, yours will stand out..)

Hope this helps! Good luck