Welcome to the Q&A Forum

Hi Fabio,

Share the page in question on G+. Indexation of G+ posts (including links) can be as quick as 1/2 hour. Also make sure the website is linked to from the clients main G+ profile as a custom link.

Good point Miriam, I'd assumed the offices were "post code only" and non-staffed. I guess the potential huge cost of renting out multiple offices to achieve his aim made me veer towards the scenario I'd assumed

Hey, no problem. The simple answer is to 301 re-direct your http://myhjhome.com/index.php to http://myhjhome.com. No need to comb your website, I've checked and there's no others

Also, I noticed that some of your URLs, especially your blog posts, aren't search engine friendly, so I would make them so. For example: http://myhjhome.com/blog/?p=16 (Grand Opening..) should, at least, include the title of the blog post as the URL.

Hope this helps & good luck

Tony

Hey Amelia,

With CTA's, try using emotive words rather than standard words. For example:

• "Save ££££ - Call Us Now" (or "Save $$$$ - Call Us Now")
• "Paying Too Much? Call Us Now"
• "Deserve Better? Call Us Now"
• "Need Guidance? Call Us Now"
• "We Can Help - Call Us Now"

Also, don't just have the "click to call" button on the Quote page, add the button to every page so wherever a visitor is on their journey through your site, they can call you.

Make sure:

• Your CTA's stand out from the rest of the webpage
• You use boxes or circles, with a small telephone icon (for visual effect) - plain text CTA's can get lost in the page aesthetics
• They're above-the-fold - preferably positioned top right
• You split test different emotive CTA's, review results, then repeat until a successful formula is found

With Meta Titles, Desc's etc - again, use emotive words and end all messaging with "Call Us Now!" (against competitors who just fill their titles or descriptions with keywords, yours will stand out..)

Hope this helps! Good luck

Hey Jessica,

Just had a quick check and you seem to have 2 x duplicate sites live: www.zoodance.co.uk/ and www.dancepartycentral.co.uk (not sure if you have any more?) both with identical on-page SEO. You mention that you have 20 x sites & ind directories that you own that link to your www.dancepartycentral.co.uk site but if they're all hosted on the same server (a who.is check showed 26 x sites hosted) then Google may consider your set-up a link farm.

So 2 x issues for starters (and big ones at that!) - 2 x duplicate websites (with Google ranking neither) and same IP address web hosting. Plus neither site 301 redirects from non-www to www - so in effect you have 4 potential duplicate sites (2 of each www and non-www).

Suggest removing 1 of them (review your link profile, branding, followers, analytics, offline outreach to confirm which to remove) and hosting on different server to others and adding a 301 to non-www to redirect to www.

Hope this helps?

Good luck

Hi Armin,

Absolutely, but be mindful of navigational issues, 404's and too-keyword-rich anchors. Don't forget to update your sitemap.xml (and html version), re-submit your sitemap.xml and pages via "Fetch as Google" in your WMT's account.

Finally, once you've gone through an audited each blog post, have a think about additional blog posts that might need writing to fill in any gaps. Curated blog posts, with valuable resources and links, are great ways to drive fresh traffic to your site too

Edit: add G+ authorship to your blog posts and remember: a friendly face ranked 5th will often beat a text-only entry in 2rd or 3rd.

Hi Taysir,

Simple answer - no. Google's T&C's stipulate that locations must be "physical" and not non-populated rented offices..

Strong local search indicators to Google include proof of physical locations, via NAP (name, address, postcode) citations.

There's nothing stopping them "owning" the SF bay area with a single site, district-focus pages and a single G+ Business Account with dozens of positive reviews and back-ed up citations.

Be very careful with clients who are greedy and want to game the system. if you're not careful, they'll do it anyway behind your back and cause you no-end of grief when their activities come back and bite them (and you) in the backside!

My advice is to be very firm and direct about what Google class as contravening their guidelines.

The key is to find topical terms that relate to your businesses products or services, then build content-driven pages around them and add videos, images, reports and resources.

Try not to focus on exact-match keyword terms as over 85% of searches are from new term searches. Ensure your pages "own" your subject areas by including keyword-researched semantically related terms.

Add to this personalised search where users can setup their search listings to only show local town and county results, plus IP addresses can dictate which results you're shown, so agonising over which specific terms to use can be a waste of time and effort.

Imagine every page on your site must merit standing on it's own to entice and convert potential customers into emails, calls and actions. Become the "go-to" website for all things concerned with your offering. From UX, some pages will need little SEO as they're meant to back-up your offering - these can include About Us, Testimonials, Why Us?, Resources, Gallery, Latest News and Blog. In fact, these "periphery" page are often the ones that visitors check and scrutinise before they decide to contact you.

Obviously for local search, ensure that:

1. Every page has your full postal address and telephone number

2. Your title tags and meta descriptions include "Colorado" and that you stay within character limits (Title = 65 or less & meta desriptions = 150 or less)

3. You add company citations to popular and quality "Colorado" based directories - this shows proof to search engines that your company is where and what it claims to be

Hope this helps

An excellent discussion was had on Inbound.org about this very subject here which also includes a checklist chart to guide you.

As a start-up, you don't need me to tell you that getting your branding right is essential. In your case, your domain name IS your branding (especially if you use the name of your app as your domain), so if you're looking to amplify your brand online, that'll likely include social (at least it should do!).

So I'd veer towards myapp.com/hike (directory) rather than a sub-domain. However, your "geotargeting strategies for franchises" idea didn't confirm if you were looking to go down the same route yourselves (ie via franchising). But my first suggestion re Inbound.org's excellent post (plus comments) should be your starting point.

Hope this helps?