KWs w/ no bids on Google AdWords
-
When using the Google Keyword Planner to research KWs, is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it? Hypothetically, if I saw a high-volume, low-competition KW w/out a suggested bid I'd feel differently, but I'm just seeing it happen with low volume and competition.
Thanks,
Sarah -
lol... Yes, but you can do BOTH.
-
** If everybody is asking then it might not be addressed well on the web. **
I've never heard before, but it makes total sense. Thank you for that.
That kid blew it for the goat operation.
-
I remember that goat project. The kid was the pitch man and the old man had all of the expertise.
So what you are saying is less emphasis on KWs and more emphasis on ideas?
Not quite. What I am saying, is that if you have ideas don't allow volume or bidding or pricing data to frighten you away or discourage you. There could be a lot of money out there. It might be widely distributed but it still can be profitable. I have made nice money by casting a wide net.
Now, changing to a different philosophy.... one that has been more successful for me.... I use the Adwords keyword planner, but in a different way.
I first ask myself... What are the keywords for which I have the expertise, enthusiasm and content creation ability to be highly competitive? Then I go to those SERPs and look at the content that is out there right now. If I can beat it then I am ready to attack. That is the time to look at the keyword planner and determine the exact point of attack and what the keyword data tells me should be explained on my page(s). That is the information that everybody everywhere is asking about. If everybody is asking then it might not be addressed well on the web. The keyword planner data informs content development around the topics that people are asking about. Address them. All of them.
Again I don't allow the keyword planner data to sway my thinking. If it says... "Highly competitive" and "high volume" then I am not frightened off. Why? Because where there is high levels of competition and high levels of traffic there is usually a lot of search diversity and a lot of money changing hands. Even if you get in there for long tail queries you can make a lot of money. But since I attack where I am confident that I can compete head-on with their content that is exactly where I do NOT want the presence of competition to discourage me.
So, I attack and it often works well. Do not fear competition. That is where money is made as long as you have what it takes to compete.
-
Reminds me of the time contestants brought goats on Shark Tank. http://abc.go.com/shows/shark-tank/video/Casting-Pitches/_m_VDKA0_dphdodu2
So what you are saying is less emphasis on KWs and more emphasis on ideas?
-
Is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it?
Some people know how to make big money in niches where nobody else has ever guessed (the people who can sell manure or dirt are examples). It is who knows how to do something valuable with that traffic - even if the money per keyword is small. A little money here and a little money there... ads up to big money.
Looking where others have ignored can make you highly successful. Some of the biggest oil discoveries have been made where no one else ever thought to drill, and where many believed that there was none to be found.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SERPs for English search terms in Google.es show NY and USA companies?
Hey Mozzers, I'm working for a client offering legal services in Spain for people from the UK. When I search 'legal services' in Google.es all the SERPs show sites from the US - mainly NY: https://www.google.es/search?source=hp&ei=tRbXWqzRDoSZsgGY6rmgCA&q=legal+services&oq=legal+services&gs_l=psy-ab.3..0l10.2835.4435.0.4512.15.10.0.0.0.0.297.1445.0j4j3.7.0....0...1c.1.64.psy-ab..8.7.1444.0..0i131k1j0i10k1.0.clK-EZ4vVWk There are lots of Spanish sites translated into English and showing sites in Google.es such as http://www.lsosm.org/ offer no value - it's a very weird SERP - any ideas why? Thanks Bush
Keyword Research | | Bush_JSM0 -
Identifying new topics/sub-segments?
Hi Guys, Currently doing KR brainstorming for a client, specifically for a modelling website (where people can hire models). I'm currently using Google Keyword Tool, Competitive Research, Keywordtool.io and brainstorming to identify new categories/sub-segments of the market like the examples below. Just wondering does anyone know of any good tools or other ways of doing this? Models + City
Keyword Research | | jayoliverwright
Models + State
Model Gender
Model Types e.g. promotional models, sports models, youth models
Models + Nationality
Models + Hair Colour
Models + Experience
Models + Eye Colour Cheers.0 -
Google Forcing Spelling Correction For A Name/Keyword
We work for a doctor who has a common name that she spells differently than the way most people spell it. So when you put it in Google Search, Google keeps trying to say "do you mean this spelling instead?" and it corrects it, but the name I'm putting in IS the correct spelling of the name. I'm worried this is going to affect how people will find her when they type in the correct spelling of her name in Google Search. Any solutions of how we can avoid this problem?
Keyword Research | | SEOhughesm0 -
Google Product Listing Ads and SEO
Would using the same product descriptions that are on an e-commerce website for it PLA campaign count as duplicate content? Ideally, would we want to alter the product description?
Keyword Research | | S.S.N0 -
In Need of Excel Formula to Manage Export from Adwords Keyword Tool
Hi All, I was wondering if anyone had an excel formula that they use to manage large amounts of data in spreadsheet exports from the Google Adwords Keyword Tool? Specifically, I am interested in something that establishes a solid corollary between a given keywords competition score and the amount of local/global monthly searches. Any suggested ideas or methods are very welcome. Thanks!
Keyword Research | | G2W0 -
Keyword Analysis ranking is not according to google
I'm confused with Keyword Analysis tool because when i run it it show me like this: Keywords: Alpaca Scarves Rank 1. page1 2 page2 3 page3 4 page4 Rank 1: page1 p. authority: 26, page linking root domains: 2 domain autority: 31 root domain linking root domains: 33 Rank 4: page4 p. authority: 26, page linking root domains: 2 domain autority: 45 root domain linking root domains: 232 I think that the rank 4 should be in the 1. can you help me to understand it? Alfredo
Keyword Research | | russelgz0 -
Best Keyword Research Tool / Strategy / Approach?
Currently, I list every root word (one word) I can think of for the client. Then start a 2 word keyword section, making every possible connection with my root words. Then move to 3 word, 4 word, and so on. I do this all in a word document and by hand. Does anybody have ANYTHING (tool/strategy) that does something similar? I'm looking for anything that can expedite this process. My manual method makes me feel like I'm always forgetting certain combinations of words.
Keyword Research | | MichaelWeisbaum0 -
Does Google gropup similar phrases together as teh same search phrase ?
We have recently been doing a bit of Keyword research using Googles Adwords Keyword tool. This highlighted many variations of a similar search phrase and indicated all had the same number of searches per month. Sush as; "web design in glasgow"
Keyword Research | | kiswebsltd
"website designers glasgow"
"website designer glasgow"
"glasgow web designers" If someone searches on Google for "web design in glasgow" will google rank pages optimised for "website designer glasgow" ? Thank you. Alan0