Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
KWs w/ no bids on Google AdWords
-
When using the Google Keyword Planner to research KWs, is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it? Hypothetically, if I saw a high-volume, low-competition KW w/out a suggested bid I'd feel differently, but I'm just seeing it happen with low volume and competition.
Thanks,
Sarah -
lol... Yes, but you can do BOTH.
-
** If everybody is asking then it might not be addressed well on the web. **
I've never heard before, but it makes total sense. Thank you for that.
That kid blew it for the goat operation.
-
I remember that goat project. The kid was the pitch man and the old man had all of the expertise.
So what you are saying is less emphasis on KWs and more emphasis on ideas?
Not quite. What I am saying, is that if you have ideas don't allow volume or bidding or pricing data to frighten you away or discourage you. There could be a lot of money out there. It might be widely distributed but it still can be profitable. I have made nice money by casting a wide net.
Now, changing to a different philosophy.... one that has been more successful for me.... I use the Adwords keyword planner, but in a different way.
I first ask myself... What are the keywords for which I have the expertise, enthusiasm and content creation ability to be highly competitive? Then I go to those SERPs and look at the content that is out there right now. If I can beat it then I am ready to attack. That is the time to look at the keyword planner and determine the exact point of attack and what the keyword data tells me should be explained on my page(s). That is the information that everybody everywhere is asking about. If everybody is asking then it might not be addressed well on the web. The keyword planner data informs content development around the topics that people are asking about. Address them. All of them.
Again I don't allow the keyword planner data to sway my thinking. If it says... "Highly competitive" and "high volume" then I am not frightened off. Why? Because where there is high levels of competition and high levels of traffic there is usually a lot of search diversity and a lot of money changing hands. Even if you get in there for long tail queries you can make a lot of money. But since I attack where I am confident that I can compete head-on with their content that is exactly where I do NOT want the presence of competition to discourage me.
So, I attack and it often works well. Do not fear competition. That is where money is made as long as you have what it takes to compete.
-
Reminds me of the time contestants brought goats on Shark Tank.
http://abc.go.com/shows/shark-tank/video/Casting-Pitches/_m_VDKA0_dphdodu2
So what you are saying is less emphasis on KWs and more emphasis on ideas?
-
Is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it?
Some people know how to make big money in niches where nobody else has ever guessed (the people who can sell manure or dirt are examples). It is who knows how to do something valuable with that traffic - even if the money per keyword is small. A little money here and a little money there... ads up to big money.
Looking where others have ignored can make you highly successful. Some of the biggest oil discoveries have been made where no one else ever thought to drill, and where many believed that there was none to be found.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which keyword to use (plural / singular)
Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.
Keyword Research | | AslanBarselinov0 -
Can you rank for copyrighted/trademarked words that became generic terms?
Hi, As everyone knows, lots of generic terms we use everyday (depends from one country to another obviously) are trademark terms and technically protected.
Keyword Research | | GhillC
Some examples here and there. So my question is ... are we free to rank (or try to at least!) for some of these keywords?
Some of these keywords vastly outranked their original generic terms and there is little to no value trying to get traffic from the latter. More specifically what about the keywords such as spin, spinning etc.? Thanks!
G0 -
How can I tell if Google considers two words to mean the same thing
For example, "wives" and "brides" They're often interchangeable, but given context they can still mean fairly different things. Any help would be appreciated! Thanks
Keyword Research | | CupidTeam0 -
Google recommended dropdown in search bar
When Google drops down and tries to predict what you're searching for, are the terms in order of popularity from the top down?
Keyword Research | | SSFCU0 -
Branded vs Generic keywords - is Google treating their rank equaly!?
Several times I have noticed that website receiving sort of a rankings drop penalty for certain wrongly built on-page strategies that involves keyword stuffing, wrong keyword density(too much) etc. The question is - how you guys think - is branded keywords receiving the same treatment from Google then generic ones? And here is why - for one popular brand I see that they ranking for their brand keyword very high(1th) but keyword density is awful - more then 10%. So, my guess is - if this keyword density you would apply for generic keyword you will end up nowhere to be found for it! Is that could be truth? Any experiments info about that? thanks and regards, Jungles
Keyword Research | | Jungles0 -
How many keywords/key phrases to use on main page
Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page? I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page. Any thoughts or suggestions? Thanks!
Keyword Research | | strategit0 -
No KWs to target and SEO value
Hello, I'm writing some on-going Q&A type blog posts and perform KW research for each post; however, there are a few where the question is not a popular topic at all and because of this, there are no KWs to target. I've checked a few sources. The question needs to be answered and i'm trying to get as much SEO value as i can. Just wondering how have you gone about this? Just answer the question and it will naturally target the long tail?
Keyword Research | | ShaneO0 -
How does Google treat the symbols ® and ™ if they are part of keyword?
For example: As a keyword, is "Cisco®" the same as "Cisco"? I tried a couple of things to find out: 1. I put both keywords in Google adwords tool. Google displayed search volume data only for Cisco. That means it ignores the ® symbol. 2. I typed in Cisco® and Cisco in Google search. of SERPs are the same. And the first page results are almost same excpet for Google Places listings. Based on above two observations, I think that Google treats Cisco® and Cisco in the same manner. So if we optimize a page for Cisco®, we will get benefit for the keyword Cisco as well. Does anybody has any other experience? (Note: the keyword used here(Cisco) is just an example. Thanks, Supriya.
Keyword Research | | Amjath0